MERIT reviews and discussion

I adore the cream blushes - they glide on & blend out so easily, and the color range is gorgeous. The formula is perfectly sheer & buildable. I set it with a bit of powder blush and it lasts well. The Minimalist stick is ok - I like how it applies and the coverage is good, but I think it would work better for someone with less texture. It's great when I'm not breaking out and just need it to cover discoloration, not texture.

Merit totally lives up to the "minimalist beauty" hype. The formulas are lightweight but effective — the flush balm is my daily go-to for a natural, healthy glow. Beautiful packaging too. Pricey, but every product feels luxurious and easy to use.

Their stuff is expensive but still, such a great makeup brand. I love how classy, gorgeous yet minimalistic their packaging is. And their products feel so so nice. They are hydrating and dewy and they have the prettiest colors. I love their blush

Merit Beauty just gets it. The products are so easy to use and give that effortless, glowy look without feeling heavy. I’m especially obsessed with the blush — it blends like a dream and makes me look alive even on my most tired days. And the brush... obsessed & one of the only brushes I actually reach for!!

I’ve only tried one product from MERIT so far—the Day Glow Highlighting Balm—but I have to say, I’m really impressed. It gives such a beautiful, natural glow without that sticky, heavy texture you sometimes get with other balms. I’ve tried similar products (like Glossier’s highlighter balm), but those tend to feel more like chapstick or Vaseline on the skin. MERIT, on the other hand, really nailed the formula. It glides onto the cheeks effortlessly, feels lightweight, and leaves a dewy finish that looks fresh—not greasy. It actually feels like a high-quality product and sits beautifully on the skin. No tackiness, no stickiness—just a soft, radiant glow. I’ll definitely be exploring more from MERIT based on how much I loved this one!

I live in the EU, but I managed to purchase two of the Flush Balms from Merit during my trip to the UK. The aesthetics, the product, the fast delivery (1 day)—everything is just a dream. they also gifted me with a makeup bag. I'm patiently waiting for the brand to make their products available on the continent. (Merit, please hurry!)

a natural blush with a flush of color they are so easy to use and non comedogenic I have all the colors and can be used easily I love these

AMAZING easy makeup experience. These products look amazing on everyone - easy to apply, fool proof, and effortless makeup application. I love watching their tutorials to learn more. I also love the way the makeup is packaged - makes application so simple.

I like it! They could have greater shade variety in the foundation stick, and some of the packaging (i.e., the highlighter) feels cheap, but overall great products. They pay attention to using clean ingredients, but I do wish they were slightly more clean though!

Ok. I may be obsessed. I started out slow with the sample of their new blushes and Minimalist stick and now... I have every product that doesn't have the ingredient I'm allergic to (squalane). I LOVE the minimalist stick - it's perfect for my minimal under-eye and spot concealing, and blends easily. I love the lip oil, the blush (Apres is my favorite), and Great Skin. I recommend the mascara - it really works - and the eyebrow balm, too! I just tried Solo Shadow, and I'm still getting to used it. The customer support is so quick and nice,

wonderful for my sensitive skin!

I am shocked how much I love this brand. I am not a big make-up person and was intimated by the price. I got a great deal for Black Friday and love everything I purchased. You can tell it is high quality. I especially love the complection stick. Great customer service too. My complection stick broke so I sent them a picture and they offered me a refund or a replacement. I chose the replacement because of how much I love it.

This is hands down the best blush I've ever used. Hands down. I have the blush dome in the colour Beverly Hills and it is the perfect natural shade. It's dewy but not shiny, super easy to apply and blends like an absolute dream. Perfect for the cold girl makeup trend or looking like you just went on vacation. I also love the environmentally friendly brand focus and cleaner ingredients. I may never use another blush ever again.

I have tried the foundation/concealer stick, 3 blushes, a lip oil, a lipstick and the foundation brush from Merit, and have had a positive experience with all of them. The foundation stick is my go-to, it's an awesome color match for my olive skin and it lasts all day. The lip oil isn't sticky and feels hydrating. I'd like to try their bronzing sticks next. I love the blush colors, however the color fades quickly though it may just need a few layers.

Really impressed with this brand and the overall quality of the products, especially for the price. I've tried the concealer, lip gloss, and blush. I also bought the highlighter for a friend who was getting married! The brand sends a beautiful bag with your first order that can be a makeup bag or clutch. I'd recommend this to anyone looking for that easy, natural look.

I haven't used the blush or concealers - which seem to be well rated - but I didn't love the brow pomade or mascara. I am pretty lucky with a healthy set of lashes and pretty thick brows so maybe these products are quite right for me. The mascara did darken my lashes but didn't do much to thicken or lengthen them. The pomade doesn't seem very strong and didn't give me a good hold for even a few hours, let alone all-day wear. The tint is probably nice if you have lighter or more sparse eyebrows but again, not really something I need. Packaging is beautiful and the brown bag sent with the first order is super cute! Would be open to trying their other products, just didn't love the two I bought. They did have a super friendly customer support team and made it really easy to return :)

Always, always, always have the foundation stick in my bag! Great branding too.

I love love the Merit packaging; it feels luxurious and... adult? In a way many of the more playful beauty brands do not. Their social media is fun and their products are good, especially their highlighter

I don’t understand the hype on this brand. Their makeup doesn’t stay on your face, the concealer stick is cakey. The blush literally stays on for 15-20 mins that’s it. I’ve purchased the bronzer, blush and concealer hoping to like it but was disappointed each time.

Great luxurious feeling makeup! Two of my favorite products are the new sheer lip liners & the cream blushes! They go on so smooth and are foolproof, especially for someone who doesn’t wear much makeup! The packaging is beautiful and the ingredients are clean.