I like this company and their mission. Conceptually this product is quite innovative. Instead of taking multi-vitamin pills that have a nasty-metallic after taste and give your fluorescent urine, or sugar-laden gummies, using whole food ingredients to deliver essential nutrients for optimal absorption sounds great! They also use targeted vitamins and ingredients for optimal health, immunity, calm, and sleep. After trying all their products, the one I use regularly is their immunity blend which unfortunately, they are phasing out. I've use their daily essentials, especially like their cacao flavor. While my review of a similar product, Rootless, was a bit ruthless, my review of Daily Gem is not! Why? Because they have figured out how to package the taste of seaweed/algae with the right ingredients - even though they may have "sweet" flavor profiles, they are counter-balanced with tangy (citrus), spicy (ginger), and the use of cocoa/cacao, which blends wells with the seaweed. They figured out the right mix. This is a whole-food, good-for-you, power-packed supplement goodness! I highly recommend!