Let's be frank here. This is a prettier alternative to Hamilton Beach and we'll all buy anything Drew Barrymore sells us. But, Drew and her team did a great job choosing the staples in the kitchen with a wide range of appliances, cookware, and tools. Although there's nothing innovative/new about the products.
I really appreciate the brand's desire to build "beautiful" products for the kitchen that are super affordable. Given the landscape of CPGs, it's really only for individuals who meet a certain income threshold whether we want to admit it or not.
I love how Beautiful provides the same (if not, similar) experience to those of Great Jones, Our Place, etc., and opens access to the next generation of consumer brands to individuals below a certain income threshold.
With all that said. I have to give this brand a 5/5.