cocokind reviews and discussion

4.2

84% of reviewers would recommend to a friend

Reviews mention

  • Gentle, sensitive-skin formulas
  • Transparent, clean ingredient lists
  • Effective barrier-repair serums
  • Accessible, widely available assortment
  • Mineral spf white-cast residue
  • Grainy, hard-to-rinse masks
  • Occasional pilling, oily textures
  • Inconsistent, funky product scents

Cocokind earns mixed-to-positive reviews: the brand is good for gentle, clean formulas that soothe sensitive skin—standouts include the Oil to Milk Cleanser, Ceramide Barrier Serum, Chlorophyll Discoloration Serum, and Revitalizing Eye Cream—yet efficacy varies and some products underwhelm. Reviews also flag sensory and design drawbacks such as grainy or hard‑to‑rinse masks, funky or earthy scents, oily textures, pilling, white cast on mineral SPF, and fiddly or cracking packaging.

AI summary based on Thingtesting reviews

235 reviews and posts

  • Coco kind is one of my favorite brands. The products are clean and have refreshing scents. I particularly love the eye cream tube that has a metal end so it stays cold when you apply it to your eyes. It definitely helps brighten your under eyes!

  • I'm a big Target shopper and was curious about the brand after spotting it on the shelf. I did some research and after learning cocokind is an Asian, woman-owned brand I knew I had to try it. I have purchased a few of their products and all are gentle on my sensitive skin. I love the packaging and the affordable price-point. I look forward to trying other products in the future.

  • I tried the SPF and was so excited to give it a try because it everyone always raves about the product. When used it I was so disappointed because of the white cast. The SPF isn't suitable for deeper complexions or even medium complexions for that matter. It made me look grey/ purple -ish.

    Feedback

    The SPF needs to be improved to be suitable for ALL skin tones, otherwise it shouldn't be marketed as an inclusive product if only certain skin tones can use it.

  • I've used a few products from cocokind, but my favorite is the probiotic acne serum. I've definitely noticed an improvement in the acne on my chin.

  • Found many good reviews of the Cocokind daily SPF cream and decided to try it. It is very light and moisturizing and I'm happy with the purchase. Another great find is their chlorophyll mask which is powder-to-paste and makes your face feel so fresh and clean better than any cleanser.

    Feedback

    First of all the price point is affordable, which is great, but for some of the products I tried I did not see great results.

  • Their Revitalizing Eye Cream is hydrating, smoothing, and works for my sensitive skin. I haven't had any millia while using this, which is rare for an eye cream.

  • As with all skincare, skincare is personal! Some products will work and some will not - but cocokind definitely formulates products that feel like they have a true place in the very, very saturated skincare market, and at price points that feel slightly high for drug store, but still, absolutely reasonable. Their barrier serum is one product I can absolutely recommend to anybody working through a damaged skin barrier or experiencing redness. Other products are much more focused on skin type and skin condition/concern. Being retailed at both Whole Foods and Target makes it a lot more accessible than just being an online brand. Not every single cocokind product has worked out for me, but I haven't regretted a purchase yet. Their customer service is also very strong.

  • I typically buy Cocokind when I'm in a pinch and have to resort to drugstore skincare products. I enjoy using them, but I've never been wowed by any products. They're gentle on the skin, the scents are pleasant, and they leave my skin feeling clean.

  • I’ve converted my skincare regimen to almost entirely Cocokind products. My favorites are the ceramide serum and the polypeptide moisturizer. The moisturizer is super thick and healing, which is great for anyone with hormonal skin. I appreciate the brand’s dedication the price transparency and that their marketing isn’t overdone or overwhelming.

  • Not every product is a hit - that's rarely true for any skincare brand. However, I do think they have a handful of products that are REALLY good for almost all skin types. For my eczema-prone, reactive skin, the ceramide recovery serum is a holy grail -- I order multiple at a time when it's on sale and it has replaced pricier barrier repair products in my routine. I reorder the sea kale clay mask every time it's on sale -- it's an incredibly gentle and exfoliating mask that I try to use once a week. Coffee body scrub is a great body exfoliant too Turmeric solution is a great alternative for people whose skin can't handle traditional vitamin C. I miss their matcha moisturizer (the stick doesn't hit the same), the resurfacing mask is fine (I prefer Herbivore Bakuchiol), and I haven't loved any of the cleansers enough to rebuy over a Cerave. Love their community and brand building initiatives!

  • I have a few things from this line. I don’t really like any of them, although I don’t really hate any of them either… they just don’t really do anything for me

  • I have been a long time user of Cocokind and love their product line evolution. The clean ingredients, minimal packaging and range of products have kept me coming back. I love that it's a woman founded company that gives back to the wellness industry through their foundation.

  • I tried their sunscreen from target recently and thought it was pretty good. I have really sensitive skin too and it didn’t irritate. It worked as long as I wasn’t sweating or swimming. Better maybe for everyday use than for an active day in the sun. Interested in trying some of their other products in the future!

    Feedback

    Had to reapply the sunscreen frequently when sweating or swimming. I wish it was more sweat proof / water proof. Definitely felt like it came off once I started sweating.

  • I use their face wash and body lotion daily. I've used some of their other products - texture cream, spf, eye cream - and personally didn't feel like they did much for me, but I think partially because they weren't for my skin type (specifically the texture cream). But I am always excited by their products and will try them out because I believe in the brand!

  • I love some of their products, like the oil cleanser and the rose water tonic. The sunscreen made my face really itchy and left a terrible white cast.

    Feedback

    The sunscreen really needs work.

  • I've had a great experience with most of the cocokind products I've tried. The turmeric spot treatment and turmeric mask work really well at healing acne and acne scars. The mineral-based sunscreen kind of left behind pills of product that I can wipe off of my face which doesn't feel nice. I really like their sustainability efforts and brand ethos, however, and their rewards program is motivating (manipulative?) to keep coming back.

  • This sunscreen works great BUT pilled really easily on my skin

    Feedback

    a smoother formula that doesn't pill up

  • Purchased the travel size cocokind oil to milk cleanser for a trip and I loved it! Felt gentle on my skin and wasn't drying at all afterward. A little goes a LONG way.

  • Really love their sunblock, it's super light and lasted for around 2-3 months.

  • Honestly wasn't sure what to expect with this brand but the texture smoothing cream is now my all-time favorite moisturizer. I have repurchased it 5 times; it wears extremely well under makeup, is the perfect medium thickness that melts into skin, and is at a good price point.