I love bloom & wild. Have purchased as gifts predominantly, each time the recipient received fresh flowers that lasted a lot longer than supermarket bouquets. The subscription is definitely aimed at more middle class, higher income audience. Though they do introductory offers every now and then so it's nice for lower income people to try the service. My favourite? The mini xmas tree <3 that is one item I treat myself to every year, and highly recommend as a gift.
It would be lovely to see a more affordable subscription service for those on lower income or a discount code.