BEHAVE sells a variety of low-sugar, healthier candy in snack-size packaging.

Hi! I'm Mayssa, the founder of BEHAVE, and I love sweets. Gummies, chocolates, cake, cookies, ice cream, soda. You name it. I want it! And I can’t get enough of it.

Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house.

As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended).

So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work.

And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us.

Here’s to more candy, always,
Mayssa

Mayssa Chehata

Snacks & candy

BEHAVE earns largely positive reviews for delivering flavorful, lower‑sugar gummies that satisfy a candy craving, though opinions split on aftertaste and texture. Reviews praise the super sour bite of Super Sour Skulls and fruit-forward lychee and passionfruit bears, high fiber, and a convincing classic gummy chew, while noting occasional chalkiness, sticky or firm texture, alt‑sweetener aftertaste, and less sweetness compared to traditional gummies.

BEHAVE

Super Sour Skulls

Gummy Bears

Sour Stars

Food

Sour Gummy Candy

Sour Bears Candy

The Sampler

Gummy Stars

Just can't wait for even more from Behave. 

I am obsessed with about Behave because a) the flavors and b) that there is no sugar crash!!! I never realized until I had Behave that after sugar candy or any treat that my energy tanks. I can have a bag of Behave in the afternoon and not go into a slump + feel like I need a coffee to re-energize. I'm not someone who watches anything like macros or calories BUT I am someone who seeks out natural foods / truly healthier alternatives to things I like—Behave really fits into that category for me. Full disclosure that the founder, Mayssa is a friend and I got to try this product early, but am a genuine mega-fan and I continue to purchase it. 

By far the best "better for you" gummy I've tried.

Cute packaging and taste but these sour gummy bears we’re too sticky for my taste. Had to floss hard after snacking. 

BEHAVE reviews and discussion

Reviews mention

47 reviews and posts