amika reviews and discussion

4.4

87% of reviewers would recommend to a friend

Reviews mention

  • Addictive signature fragrance
  • Effective dry shampoo
  • Rich, nourishing masks
  • Versatile repair treatments
  • Overpowering fragrance intensity
  • Heavy formulas on fine hair
  • Inconsistent line performance
  • Potential scalp irritation

Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.

AI summary based on Thingtesting reviews

447 reviews and posts

  • Great dry shampoo and adorable packaging! I feel like the dry shampoo has a better texture than most, and leaves less residue while also absorbing oils.

  • Their leave in conditioner literally saved my hair along with the mask.

  • I’m a hair stylist and this is one of my favorite brands. Their price point is man, i love the packaging and the products perform as expected!!! “Norm core” is my favorite shampoo/conditioner system and their sprays are my favorite for securing formal styles/updos

  • ALLERGY ALERT 🚨 The smell is to die for. It’s also incredibly effective at busting the brass from my platinum blonde hair and makes my hair look incredible! Unfortunately, thanks to Amika, I discovered an allergen in their products called Linalool which caused me to break out in hives and caused my scalp to itch and flake like nothing I’ve ever experienced in my decade plus of bleaching my hair. 😬 If they took this ingredient out, I’d use it again in a heartbeat though. :-/

  • Love the perk up plus dry shampoo! Many other dry shampoos seem to only work for a few hours, but one use of this dry shampoo can hold for up to two days. It also provides great volume and doesn’t make my hair feel chalky.

  • This brand is amazing. I have done hair for 10 years and it’s one of my favorites!

  • The amika hair mask makes a noticeable difference every time I use it. I love the smell and the effects, price is the only thing that stops me from giving it a 5/5 review.

  • I feel like this brand is very hit or miss. Many of the products seem too heavy for my hair but the strengthening line was very nice.

  • I use the Perk Up dry shampoo constantly. I love the smell and it works without weighing your hair down or making it feel dirtier. I have the volume spray as well, but very rarely use it (haven't really noticed it working differently from the dry shampoo, except stickier)

  • I received a sample of the dry shampoo and hair gloss with another beauty purchase. The dry shampoo worked great, though I only had a few uses in the sample. The clear gloss was truly amazing and made my hair silky soft for more than a week after use. It was easy to use and definitely worth it.

    Feedback

    I would highly recommend the hair gloss for anyone looking to improve the texture of their hair.

  • Their dry shampoo is okay but their hair masks are amazing. They smell great and work great.

  • I use their shampoos, conditioners, leave-in conditioners, and other haircare products. I have loved all of them except their soft-touch hairspray. That smelled nasty and felt heavy in my hair.

    Feedback

    My only complaint - I wish sustainability was part of their biz model. I buy refills and fill up old bottles, but I think they could do more with their packaging.

  • I don’t think this brand is noteworthy or a standout in the hair product market. They have been around for a while, don’t promote any clean ingredients, and do not offer anything innovative in terms of product or brand.

  • Amika volume and thickening shampoo and conditioner have been my staples for a year now. I tried so many different products, including Olaplex to find a conditioner that wouldn’t weigh my hair down. I also love how it smells.

  • Big fan of the soulfood nourishing hair mask! It was first recommended to me by my hair stylist and is a great middle-priced option to maintain good salon-grade hair without breaking the bank. Amika always has frequent sales on their signature products on their website and at Sephora, so I stock up on their products when ever I see a sale.

  • I've tested multiple dry shampoos in the search of a perfect one. While Amika's dry shampoo does its job, my oily hair is just needing a bit more. One thing I have to say is that I love love love the Amika scent and would be open to try out more of their other hair products.

  • LOVE! The dry shampoo is life changing and smells so good. But my absolute favorite is the flash instant shine hair mask. I use this about once a week in the shower and my hair has never looked shinier or healthier. I can also get away with another day or two without washing it and it still looks nice. I love this brand!

  • High quality hair products at a good price point. These products made my hair feel smooth and healthier. The only thing I would change would be the scent, it was a little too floral for my taste.

  • Love the scent and it does the job well enough. Plus the packaging is cute so that helps

  • I like the amika brand. The shampoo and conditioner sets I've tried from them have smelled good, and had aesthetic packaging. I like that they use clean ingredients. But I haven't found the right one for my hair (fine long blonde hair) yet and I strongly prefer when shampoos and conditioners have a pump top, so I'm no longer using these products.