Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray efficacy
  • Natural coverage tinted sunscreen
  • Creamy crease-proof concealer
  • Non-sticky hydrating lip glosses
  • Clumpy smudging mascara formula
  • Oxidizing tinted sunscreen shades
  • Short-wear cream blush longevity
  • Leaking messy lip packaging

Tower 28 Beauty impresses in reviews for delivering effective, sensitive‑skin makeup and skincare—standouts include the SOS Daily Rescue Spray for calming redness and breakouts, the SunnyDays SPF 30 Tinted Sunscreen Foundation’s natural, buildable coverage, and the Swipe Serum Concealer’s smooth, crease‑resistant wear. Weaknesses surface around the MakeWaves Mascara clumping or smudging for some, occasional oxidation or shade‑matching challenges with SunnyDays, mixed longevity for cream blushes, and complaints of lip gloss scent, stickiness, or leaking packaging.

AI summary based on Thingtesting reviews

437 reviews and posts

  • Finally tried the make waves Mascara! It is worth the hype. The mascara wand does take some getting used to but I really love the look on my lashes! Also the packaging is so fun! I love that this team supports their employees and their brand ethos! Mazel to the entire tower 28 team

    Feedback

    The price point I think is a little high.

  • OBSESSED WITH THIS BRAND! I especially love the SunnyDays Tinted Sunscreen, which I’ve been using a lot more of recently. It’s somehow a perfect match and the light coverage (with build-up, if needed) has made it super versatile. I can use it during the summer when I’m a little more bronze and on vacation, as well as during the winter months when my skin is lighter.

    Feedback

    I love, love, love their products and the branding is killer. Definitely need to try out more of their products, but Tower 28 is absolutely perfect for simple everyday (“clean girl”) makeup.

  • I love their lip glosses and their multi-tasking cheek and lip blush. This is one of my favorite clean beauty brands!

  • I use the SOS skin mist, which I enjoy, especially since my skin can be sensitive, especially after picking at it. I think the price tag is a bit much, as it is just water, sodium chloride, and hypochlorous acid. $28 for 4 oz is hard to justify.

    Feedback

    I’m unsure of the chemical makeup with additions, but adding niacinamide and zinc or something might make the price a bit more justified.

  • As someone with sensitive skin I’m always excited to see products that are formulated with that in mind. I can’t say I’ve seen dramatic changes in my skin since using their spray, but I definitely have not had any issues. Their customer service was also very helpful when I got a shade too dark for the bronzer.

  • I have only used a handful of products: gloss, creme blush and bronzer, but all three have been a dream to use. The price point is perfect, the packaging is cute, and the products apply wonderfully.

  • I love the brand and its mission, and I think its products are effective and great for sensitive skin types. The foundation and lip products are very easy to wear every day and do not worry about irritation. I had one product that did not work out for me, and their customer service is quick to help you out.

  • The cream blushes are my favorite! I find that Magic Hour looks amazing on my skin and I can never overdo it. I've just tried Power Hour, and I have to be a lot more careful with how much I apply because it can look a bit like a rash on me.

    Feedback

    If the blush hasn't been used a lot/isn't warmed up/isn't close to your skin tone, I'd recommend warming it up on your hand first and applying with a sponge for a smoother blend. Power Hour sometimes gets a little splotchy on me.

  • Love that I can trust any product coming from this brand for my sensitive skin. Lovely mission statement and great company diversity/DEI initiatives ("Summer School" for BIPOC founders). Standouts are the tinted sunscreen and tinted balm.

    Feedback

    Please make a concealer next!

  • This brand has created very unique products, and I love the packaging & formulation. I've tried out the SOS facial spray and the SunnyDays lightweight foundation. The facial spray is great for reducing redness overtime and it helped calm my face. I find that the SunnyDays foundation is more like a skin tint because it has a more "liquid" consistency. It has a nice natural coverage to it, though I'm not the biggest fan of how it feels on my face (it kinda feels like a tinted mineral sunscreen). I think it's still a great product because of its natural finish + sufficient SPF (SPF30).

  • The workout spray saved my life. I am so grateful to Tower 28 for changing my skin for the better!

    Feedback

    N/A

  • Tower 28 is one of my favorite makeup brands. Their products are great for my dry and sensitive skin because a lot of them are cream based! I tend to go for a more natural look and I think their products help achieve that. I especially love their lipgloss and blush.

    Feedback

    I would like to see more product types (a foundation, brow products, etc.) instead of just more shades of the same product.

  • I am OBSESSED with their tinted sunscreen. I honestly use it as my foundation and it has amazing coverage. It is thicker, which I like, and blends so nicely with my makeup. It truly will leave your face glowing.

  • great products for glossy gworls who are into dewy low key makeup. They work well, last long, and the aesthetics are *chefs kiss*

  • I've used almost a whole full sized bottle of their SOS spray and I have two of their lip glosses. The SOS spray is really refreshing and feels like it calms down my skin. It's especially nice in hot weather! It might be placebo but I do feel like the spray helps calm down any breakouts or redness. The lip gloss is also great. The clear is a solid gloss, no sparkle, high shine, a bit sticky but not too bad. I'm absolutely obsessed with the tinted glasses from this brand. The colors are pigmented and really gorgeous, and the gloss lasts a long time on me and is so shiny and super hydrating. I want more!

  • Top tier clean beauty brand. Tower28 excels at producing high quality, high performance makeup that you feel good about using. Love the multi purpose function of the cream blushes, which melt into skin. The cream bronzer is the same formula and creates a sunkissed, just-arrived-from-vacation effect. I also love their eczema - friendly face mist. I use it to revive my skin, prep for skincare or melt my makeup in once I finish applying.

    Received a free product from Tower 28 Beauty
  • great brand message and great products! i have tried multiple products from Tower28 and i’m excited to try more. the tinted SPF and SOS spray are two of my holy grail products in my routine. the jelly lip gloss is also one of my go-to everyday lip-products.

    Feedback

    would love to see more shades in the cream blush

  • I have been testing Tower 28 products for the last month, and OMG, this brand is worth every dollar. Their SOS spray and serum were my favorite products; they felt soft on my skin, making it calmer and healthier. The tinted sunscreen is also amazing.

  • Love their S.O.S skin spray and cream blush. So well-priced and effective!