4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 434 Reviews
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4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.
AI summary based on Thingtesting reviews
4y ago
I love their lip glosses and their multi-tasking cheek and lip blush. This is one of my favorite clean beauty brands!
I use the SOS skin mist, which I enjoy, especially since my skin can be sensitive, especially after picking at it. I think the price tag is a bit much, as it is just water, sodium chloride, and hypochlorous acid. $28 for 4 oz is hard to justify.
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I’m unsure of the chemical makeup with additions, but adding niacinamide and zinc or something might make the price a bit more justified.
4y ago
As someone with sensitive skin I’m always excited to see products that are formulated with that in mind. I can’t say I’ve seen dramatic changes in my skin since using their spray, but I definitely have not had any issues. Their customer service was also very helpful when I got a shade too dark for the bronzer.
I have only used a handful of products: gloss, creme blush and bronzer, but all three have been a dream to use. The price point is perfect, the packaging is cute, and the products apply wonderfully.
4y ago
I love the brand and its mission, and I think its products are effective and great for sensitive skin types. The foundation and lip products are very easy to wear every day and do not worry about irritation. I had one product that did not work out for me, and their customer service is quick to help you out.
The cream blushes are my favorite! I find that Magic Hour looks amazing on my skin and I can never overdo it. I've just tried Power Hour, and I have to be a lot more careful with how much I apply because it can look a bit like a rash on me.
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If the blush hasn't been used a lot/isn't warmed up/isn't close to your skin tone, I'd recommend warming it up on your hand first and applying with a sponge for a smoother blend. Power Hour sometimes gets a little splotchy on me.
Love that I can trust any product coming from this brand for my sensitive skin. Lovely mission statement and great company diversity/DEI initiatives ("Summer School" for BIPOC founders). Standouts are the tinted sunscreen and tinted balm.
Feedback
Please make a concealer next!
This brand has created very unique products, and I love the packaging & formulation. I've tried out the SOS facial spray and the SunnyDays lightweight foundation. The facial spray is great for reducing redness overtime and it helped calm my face. I find that the SunnyDays foundation is more like a skin tint because it has a more "liquid" consistency. It has a nice natural coverage to it, though I'm not the biggest fan of how it feels on my face (it kinda feels like a tinted mineral sunscreen). I think it's still a great product because of its natural finish + sufficient SPF (SPF30).
4y ago
The workout spray saved my life. I am so grateful to Tower 28 for changing my skin for the better!
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4y ago
Tower 28 is one of my favorite makeup brands. Their products are great for my dry and sensitive skin because a lot of them are cream based! I tend to go for a more natural look and I think their products help achieve that. I especially love their lipgloss and blush.
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I would like to see more product types (a foundation, brow products, etc.) instead of just more shades of the same product.
I am OBSESSED with their tinted sunscreen. I honestly use it as my foundation and it has amazing coverage. It is thicker, which I like, and blends so nicely with my makeup. It truly will leave your face glowing.
great products for glossy gworls who are into dewy low key makeup. They work well, last long, and the aesthetics are *chefs kiss*
Love their lip gloss and cream blush! I need to try more products.
I've used almost a whole full sized bottle of their SOS spray and I have two of their lip glosses. The SOS spray is really refreshing and feels like it calms down my skin. It's especially nice in hot weather! It might be placebo but I do feel like the spray helps calm down any breakouts or redness. The lip gloss is also great. The clear is a solid gloss, no sparkle, high shine, a bit sticky but not too bad. I'm absolutely obsessed with the tinted glasses from this brand. The colors are pigmented and really gorgeous, and the gloss lasts a long time on me and is so shiny and super hydrating. I want more!
Top tier clean beauty brand. Tower28 excels at producing high quality, high performance makeup that you feel good about using. Love the multi purpose function of the cream blushes, which melt into skin. The cream bronzer is the same formula and creates a sunkissed, just-arrived-from-vacation effect. I also love their eczema - friendly face mist. I use it to revive my skin, prep for skincare or melt my makeup in once I finish applying.
4y ago
great brand message and great products! i have tried multiple products from Tower28 and i’m excited to try more. the tinted SPF and SOS spray are two of my holy grail products in my routine. the jelly lip gloss is also one of my go-to everyday lip-products.
Feedback
would love to see more shades in the cream blush
I have been testing Tower 28 products for the last month, and OMG, this brand is worth every dollar. Their SOS spray and serum were my favorite products; they felt soft on my skin, making it calmer and healthier. The tinted sunscreen is also amazing.
Love their S.O.S skin spray and cream blush. So well-priced and effective!
Not a fan of chemical/ chorine smell of this product. It didn’t seem to help with the redness either. Magic molecule works a lot better for me and the smell is very minimal compared to this product.
2y ago
The Tower SOS spray is a staple. Everyone needs this on hand. If you break out, get windburn, sunburn…anything that compromises your skin barrier-this is the product I use!! I spray it on after the gym or anytime I’m sweaty and dirty and can’t wash my face. It’s just an all around fantastic healing soothing spray. 10/10 have repurchased several times