Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • Love this toilet paper! It feels super luxe and soft but also sturdy. Doesn’t rip easily. Probably the best toilet paper I’ve ever tried

    Verified purchase

  • I like it - we got this once when we ran out of toilet paper and although I don’t need fancy toilet paper like that, I do admit it looked quite nice in our bathroom. And I like that the brand cares about sustainability too!

  • I first purchased Reel toilet paper in an attempt to combat the dust-like, linty, flakes that ordinary toilet paper would leave behind. Since switching over to Reel, my bathroom is much, much less dusty, and there is also no more linty residue post TP use! The fact that it's a more environmentally-friendly alternative is a huge plus. Definitely a product I will continue to be loyal to.

  • really great quality paper products! both the toilet and kitchen rolls are so sturdy. loooove the brand mission and the fact that they are available for purchase in Target. packaging is also super sustainable (no plastic!!)

    Feedback

    a little $$$ for me personally

    Received a free product from Reel
  • Ive been really happy with Reel since I signed up in September of 2019 (which incidentally worked out to be fortuitous timing to sign up for auto-delivered TP!). Pros: Im not utilizing virgin timber, My subscription is easy to manage The product is septic safe No plastic! Super convenient auto-delivery Cons: TP could be softer/more plush Could be a bit less expensive The paper towels are very expensive

    Feedback

    I do wish the paper towels were more affordable, I really cant justify the price.

  • My boyfriend gifted this to me loll and I like it, very comfortable when I use on my you know and doesn’t crumble up in ur hands. It makes me feel clean down there so I would tell yall to buy this toilet paper

  • This paper is sustainable, not terribly expensive and doesn't leave lint. We have bought it twice and will continue to do so as long as the prices are reasonable.

  • Reel Toilet Paper offers impressive design and eco-friendly packaging, which I would rate 4 stars. The minimalist aesthetic and commitment to sustainability are definite highlights. However, when it comes to comfort, it falls short, earning only 2 stars from me. The texture is a bit too rough for my liking, making it less comfortable compared to other brands. While I appreciate the environmental benefits, the comfort level is an important factor for daily use. If comfort improves, it could be a top choice.

  • Big fan - and my boyfriend likes it too! I like that it's soft and good for the environment.

  • As far as toilet paper goes, it's just toilet paper. You're really just paying a premium for sustainability: it's made from bamboo and isn't packaged in plastic. As a bidet user who doesn't need a ton of toilet paper, I'll continue paying that premium.

  • Love this sustainable alternative that doesn’t break the bank

  • Doesn’t fall apart, wrapping is nice, environmentally friendly. Will definitely purchase again and recommend to friends.

  • I’ve been on a journey to make my home more sustainable, and I recently discovered Reel Paper towels—what a game changer! These eco-friendly paper towels are made from 100% bamboo, which means they’re not only super absorbent but also kind to our planet. It feels great knowing that every time I wipe up a spill, I'm making a positive impact by reducing deforestation. Plus, the packaging is plastic-free! 🎉 Have any of you tried switching to bamboo products in your home?

  • I actually really like this toilet paper. It isn't ultra plushy like Charmin, but it isn't tissue paper thin like Scott. Everyone has their own preference for toilet paper obviously so go at your own risk! If you love super plushy toilet paper, this isn't for you. I find this too be comfortable and not too scratchy - its the best all natural I've tried! Toilet paper is a weird one to describe, but I hope this helps!

  • Soft, strong and zero plastic involved - there’s nothing not to love about this toilet paper. Like that the box has 12 rolls so it lasts. And made of sustainable bamboo. Never going back to conventional TP.

    Verified purchase

  • I love the idea of using bamboo instead of tree to make toilet paper. I love the brands mission therefore I will continue to support them. Just wish it was a little more affordable. As far as the texture is a bit harder than I’m use to but is okey all that matters is that it does the job well!

    Verified purchase

  • I am really impressed with Reel toilet paper (and wasn’t expecting to be!). It gentle yet sturdy and I think I like it better than my default brand.

    Verified purchase