Phlur reviews and discussion

4

90% of reviewers would recommend to a friend

Reviews mention

  • Sleek, weighted packaging presentation
  • Cozy, clean signature aromas
  • Versatile, elegant layering options
  • Distinctive, memorable scent compositions
  • Inconsistent fragrance longevity issues
  • Occasionally overly sweet accords
  • Some scents smell slightly artificial
  • Polarizing youthful scent profiles

Phlur earns mixed-to-positive reviews: its fragrances smell clean, cozy, and distinctive—standouts include Missing Person, Vanilla Skin, Heavy Cream, Tangerine Boy, Father Figure, Ameline, and Sandara—yet longevity and occasional artificial or overly sweet notes draw criticism. Reviews praise sleek, weighted packaging and easy layering, but cite reformulation concerns post-acquisition, variable sillage (especially body mists and some perfumes), and polarizing scents like Beach Skin and Not Your Baby.

AI summary based on Thingtesting reviews

34 reviews and posts

  • Lovely range of fragrances at a relatively affordable price point. I am very picky when it comes to fragrance (i can't do super over powering fragrances). I feel like they are a brand that creates 'yummy skin' without being over sweet and cloying.

  • I got a sampler pack for Christmas and I’m obsessed with Vanilla Skin. I run hot, so sweet/floral scents tend to “wilt” on me and I end up smelling like stale pastries or a week old bouquet. Vanilla Skin isn’t overpoweringly vanilla, but it’s noticeably amongst the warm notes. It’s also got a hint of jasmine, which stays fresh on me. My boyfriend loves Missing Person, which is a light scent that reminds me of fresh laundry and bubble baths. It’s such a good layering fragrance. The mini spray bottles all the testers come in are good quality too— the spray is strong and even, with no drips.

  • Phlur’s Vanilla & Cream Duo is the perfect cozy layering set. Heavy Cream adds a soft, milky warmth while Vanilla Skin brings a richer, slightly sweet depth. Together they smell clean, comforting, and subtly addictive without feeling heavy. Easy to wear daily and great year round.

    Verified purchase

  • I like some of the perfumes from this brand and I like the deodorant pretty well. I bought the vanilla skin deodorant. It doesn’t leave me sweating after two hours, which is a good thing. So I would recommend this deodorant.

  • Obsessed with the Phlur scents! My favorite is Missing Person. I like the perfume but also wear the scented lotion. Both are great everyday luxuries that also look pretty in my bathroom. The packaging is so cute and the scents are unique and long lasting.

  • This is one of my all time favorite perfume brands (and I have a lot of perfume). The creative director and I must have the same taste in perfumes because I find (almost) everything they put out to be really appealing and wearable. I recently went to their afterglow launch event in Chicago and had a great time. One of the brand managers asked which scent was my favorite and I honestly don’t know because I have so many! My collection includes missing person (also had the body wash of this and loved it), lost cause, ameline, solar power, vanilla skin, father figure, amber haze, beach skin, heavy cream, and now afterglow!

  • Wow. I found this little cookie at a boutique while travelling. It's strong! But lovely. The rollerball is excellent and it's small for travel. Big fan and hope try some other products from them soon.

  • I bought the Phlur Coconut Skin Hair and Body Fragrance a few months ago and absolutely love it. I usually wear it on its own or layer it with a vanilla or apple-scented perfume—it pairs beautifully either way. I’ve received several compliments, with people noticing the delicious coconut scent right away. It has a sweet blend of coconut and caramel that smells warm and inviting, and it lasts for several hours.

  • Missing Person is a very soft familiar scent, it has quite a coziness to it, almost like taking a freshly washed, warm flannel blanket from the dryer and curling up in it.. while reading a good book...

  • I received a large sample of the Sandara in a GQ special box that was all about Men’s Grooming and Skincare products. Very wonderful cedar scent. I would consider purchasing, but I have a backlogged cologne/edp collection right now.

  • Strawberry letter is a great strawberry fragrance that doesn't smell too artificial. A soft, pretty scent that feels fresh and slightly floral without being powdery. It’s subtle enough to wear every day and feels really lightweight.

  • • Wanted to try Vanilla Skin & Heavy Cream because I kept seeing ads recommending trying them together because “the stripper….blah blah”. • Ordered the Custom Body Mist Travel Trio so I could try both scents and qualify for free shipping. This brings the cost to roughly $22 a scent. I went with Beach Skin as my third scent. • I’m not gonna go wild and list all the scent notes, but they smell about how you would expect from the website’s description. They don’t smell like Bath & Body Works, probably like a slightly older cousin who works at a different store in the mall. Beach Skin, however, is headache inducing. It’s not coconut-y, just very artificial. I would say overall the entire trip leans a little too artificial for me. • Being body mists, the have almost no longevity—works for some, but just know reapplying will be required. • I’m not going to return what I ordered because I don’t HATE them, but I will say, a $6 hair ~perfume~ mist I got at Target on a whim smells better and has longer staying power despite also being a mist. Just food for thought. • Shipping was insane fast, like next day fast.

    Verified purchase

  • Phlur Missing Person has become my signature scent. I have been searching for so long for a perfume I truly love and want to be “my smell” and this is it for me. I think it’s so different than a typical fruity or floral scent, it’s fresh and light and just soooo good. It’s the only fragrance I haven’t gotten sick of. I just wish it lasted longer, I feel like I have to reapply a lot which sucks since it’s not cheap.

  • A BIG Disappointment. As Phlur is not available in Asia stores, I purchased it on line with high freight charges. Was impressed by the way the creator herself promote her perfume. I got the traveller size of each fragrant as I want to try every one of the scent. The scent were anything near what all the hype is all about. They do smell like cheap perfume, some are overly sweet and decaying type of scent. Father Figure is the better one in the collection but the scent do not last more than 30 minutes. Great marketing but a disappointment of the actual real perfume. I tried almost every scent in the collection except Tangerine Boy

  • Phlur-missing person. I did not get the hype of this product. It smells a bit cheap to me and like a teenager. I wouldn't mind wearing it as a teenager but not as a grown woman. I am also not sure if its unisex but I would buy it for a male rather than a female although I can still see how a female can pull it off.

    Influencer for Phlur
  • I was at a party where a woman smelled phenomenal. I walked up to her to ask what she was wearing and she told me it was Missing Person by Phlur. I bought the travel size at Sephora and I love it! It can be a bit strong but it's long-lasting and I really enjoy the scent.

  • I was given a sample set as a gift. The 'TANGERINE BOY' fragrance was my favorite of the bunch. It's super duper sweet smelling. I couldnt smell the ginger note but it was still super lovely. It almost smells like candied tangerines. he fragrance is very youthful though. I do wish that they kept the original white packaging, the redesign seems very simple.

  • I was gifted the phlur "Father Figure" scent for my birthday and have been loving it! It is a lighter scent but not too floral. I want to try the vanilla scent next - my roommate has and it smells 10/10!

  • I had heard for months and months about how great phlur missing person smelled, but couldn’t find it anywhere. Also I was a bit skeptical as many of us tend to be after seeing products that have a huge marketing push on social media. I found it in stock and caved and tried it. I love the scent and it lasts a long time.