Phlur

4.0 34 Reviews

Phlur makes vegan fragrances using high-quality ingredients.

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Phlur Reviews

4.0

Phlur earns mixed-to-positive reviews: its fragrances smell clean, cozy, and distinctive—standouts include Missing Person, Vanilla Skin, Heavy Cream, Tangerine Boy, Father Figure, Ameline, and Sandara—yet longevity and occasional artificial or overly sweet notes draw criticism. Reviews praise sleek, weighted packaging and easy layering, but cite reformulation concerns post-acquisition, variable sillage (especially body mists and some perfumes), and polarizing scents like Beach Skin and Not Your Baby.

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  • Phlur’s Vanilla & Cream Duo is the perfect cozy layering set. Heavy Cream adds a soft, milky warmth while Vanilla Skin brings a richer, slightly sweet depth. Together they smell clean, comforting, and subtly addictive without feeling heavy. Easy to wear daily and great year round.

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  • Lovely range of fragrances at a relatively affordable price point. I am very picky when it comes to fragrance (i can't do super over powering fragrances). I feel like they are a brand that creates 'yummy skin' without being over sweet and cloying.

  • I like some of the perfumes from this brand and I like the deodorant pretty well. I bought the vanilla skin deodorant. It doesn’t leave me sweating after two hours, which is a good thing. So I would recommend this deodorant.

  • I got a sampler pack for Christmas and I’m obsessed with Vanilla Skin. I run hot, so sweet/floral scents tend to “wilt” on me and I end up smelling like stale pastries or a week old bouquet. Vanilla Skin isn’t overpoweringly vanilla, but it’s noticeably amongst the warm notes. It’s also got a hint of jasmine, which stays fresh on me. My boyfriend loves Missing Person, which is a light scent that reminds me of fresh laundry and bubble baths. It’s such a good layering fragrance. The mini spray bottles all the testers come in are good quality too— the spray is strong and even, with no drips.

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What is Phlur?

Phlur makes vegan fragrances using high-quality ingredients.

In their own words

When it comes to the products we create, we act with intention on everything from our ingredients to our practices—ensuring that we are as transparent as we are transformative.