Ilia reviews and discussion

So much better than expected! this actually is the best skin tint I've ever tried and it has SPF?? It goes on smoothly, it's not drying for me, and makes me look like I still have almost no makeup on. it just evens out my complexion. Ive already recommend it to 3 friends and only have had it for 2 weeks. I got the concealer as well after being a loyal shape tape/ glossier girl. its a good mix between the two

Love the straightforward ingredients, no guessing on what's in my makeup. The skin tint is my holy grail for 'no makeup' days.

Love their lipstick. I tried the foundation and had really high hopes but unfortunately, I didn't like it...the smell was too fragrant and I prefer a more natural feeling.

Unfortunately another brand that was launched to make a difference in terms of sustainability but that was sold and compromised on quality. It started with few lipsticks about 10 years ago, and the quality was good for a natural brand. Then they launched cream blushes - not great, they were not long lasting - and creamy highlighters. Foundations, eyeshadows, powders, etc followed. Hit and miss, they had a fab mascara but they changed the formula and now it is not as good as it used to be. Most of their products have an unpleasant scent (sort of vanilla). They just became another brand that bangs the drum of sustainability and yet launches a lot of products that are just copycats of what already exists on the market. Such a shame as they started on a positive note.

I love their serum foundation and I despise their lipsticks. I love their mascara and truly despise their eye shadows. In general, I like the formulas and dislike their cheap packaging.

This product made me believe in the no-makeup, makeup look. Easy to apply, light on the coverage — I reach for the skin tint when I’m throwing on makeup in a hurry, or for a quick-make-me-look-more-put-together-plz look. Also, we love an SPF!

Love the brand's ethos and natural-feeling/looking effect. I have tried both mascaras, which were each amazing - no fallout/smearing, no clumping, 10/10. I am looking forward to trying more from this brand!

I love the serum and the lip pencil. They are amazing. I recommend the serum to everyone I know. The spf is amazing. It keeps my skin hydrated and light.

The Ilia mascara is the one thing I have tried because of all the hype it was getting on TikTok, and honestly, the mascara is a great purchase!! I would say to be very careful with getting it into your eye as it can sting, but it does a beautiful job in elongating the lashes and making them look gorgeous!!

My favourite mascara of all time it looks natural but adds so much length yet looks like I have a full lash!

I have their multi use blush and mascara, love them both but you have to be careful with mascara, because it has kinds sharp bristles and they can scratch your eyes.

This is my favorite makeup brand, their foundations are truly the best... and the ingredients are so good for your skin too.

LOVE their tinted moisturizer. Feels like skin care and looks so natural and glowy. Good for dry skin… maybe not great for oily skin.

I have always wanted to try this brand and finally did when they launched the tinted Vitamin C serum. I loved it and want to try more from them. The vitamin C serum is perfect for when I am on the go or working at home and just want a little coverage. Great packing and website as well.

Yeah I am obsessed. I honestly wish I was an influencer and had a promo code because I tell everyone about this. The skin tint & concealer are amazing. Multi-stick amazing. Everything honestly, amazing.

all the hype around ilia actually made me hesitate to try it because I could only assume it was overrated… absolutely not. the super serum skin tint is the best shade match I’ve ever gotten on a face product and it gives a dewy-not-oily finish that I love. perfect for summer. can’t wait to try the medium coverage foundation when the weather cools down.

I own several Ilia products and love them all. I only use clean, vegan products and Ilia is perfect for me. They use natural, organic and vegan ingredients. Very high quality. I have dry skin and their products work great for me.

Love the customer service, the packaging, and most of all, the high quality and thoughtfulness of the products.

I was so happy to discover this clean beauty brand! I would recommend every product I’ve tried so far. The mascara is one of the best for natural looking lift, it’s not clumpy and very buildable. The super serum skin tint is also a 10/10, incredibly hydrating with great coverage but also looks barely there. The lip balm is the perfect gloss. Will continue using all these products and trying many more.

Great brand for minimal makeup!