FFUPs reviews and discussion

Sooooo good. I love the minimalist vibe of the bag and the attitude of the brand. I tried both sour cream and onion and salt and vinegar. Both were delicious! Can't wait to try the rest of the flavors

I really, really, really wanted to love these. But, something about the flavors just didn't work for me and the texture felt a little mealy. My kids absolutely loved the cinnamon sugar flavor because they were like "little churros" but mostly they were a swing and a miss for all the adults that snacked on them.

Grocery Store Cheddar 9/10 🫡 Semi-Historic Sour Cream & Onion 7.5/10 🙂 Professional Salt & Vinegar 5.5/10 😐 Unambiguous Cinnamon Toast 0/10 🤢

I tried the ffull ffupping lineup at Archetypes + Thingtesting popup in NYC. I previously purchased a box of their grocery store cheddar flavor. First, I want to say that I respect FFUPS for taking some swings with their brand and product direction. The brand seems to go out of its way to be non-persuasive in an ironic way. The flavors are really bold too: salt and vinegar, sour cream and onion, hot chocolate, cinnamon toast. I don't recommend the product, though. Their cheddar flavor felt indistinguishable from mainstream options, just pricier and with more irony on the bag. Hot chocolate flavor feels like it's missing something and actually ends up being a bit bland. Cinnamon toast is honestly tasty and pretty well-balanced, but I still am not really into a corn puff as a sweet snack medium. Salt and vinegar is big and bold and might be a winner for S&V enthusiasts. Sour cream and onion was a bit forgettable. It was admittedly fun trying them all. But I won't be buying the product again.

I love the packaging. It’s fun. They are real and not trying to clutter the packaging with a ton of claims. They say legit they are not healthy so you already know when you open the bag this is a snack for fun. You don’t eat this for any nutritional benefit.

They weren't as crunchy as I would have liked, and some of the flavors were sub-par. The cinnamon sugar one was awesome, but the grocery store cheddar lacked the punchy cheese taste that competitive brands have. These also stuck to my teeth and the roof of the mouth.

I tried the Sour Cream & Onion and I thought they were great. Loved the flavor and texture. The Hot Chocolate and Cinnamon Toast sound like flavors I'd be interested in trying. I would eat these again, but I don't feel like this is something I'd make a point to buy online because it's not wildly different than other in store products and not a snack I'd normally have on hand. Similarly, I don't know that I'd pay a premium for them in store, especially if they were right next to one of the old, boring brands.

Honestly don't love the taste of these! And the brand + packaging confuses me. I get very weird vibes from ffups.

One of the weirdest products I have tried. I don't know why I would buy this over a brand name product.

The bags are fab and the taste is even better. The sweet ones were SO GOOD! So weird, but so good. Plus, the name is SO FUN TO SAY!

Love the branding and the grocery store cheddar flavor is decent. Unfortunately I really didn't like the other flavors. I will say that the cinnamon one definitely tasted exactly as advertised.

Branding and packaging is fun and spot on. I love the flavor names. Our house enjoyed all of the options, both sweet and savory.

The flavors are all really delicious (and accurately named). I can't imagine myself buying these for myself regularly because the pricing just doesn't workout.... the cheddar ones are just as good as cheeto puffs 🤷🏽‍♀️ super fun brand and website and fun to interact with

FFUPs have the characteristic texture of a puff, but where they really excel is in the flavor. For one, the available flavors are delicious and rarely found in puff form (other than cheddar). The salt and vinegar puff blew my mind! All of the flavors were good, but there were a couple standouts. The Grocery Store Cheddar has such a great cheesy flavor that tasted more like real cheddar than other commonly found puffs. The flavor coating on the puffs was even and thick, which was great. These were by far my favorite and the hardest to put down (definitely finished a bag in one sitting). My second favorite was probably the salt and vinegar. I love this flavor combination in general, but have only really experienced it with chips. It tasted just as I had hoped, the flavor was bold and maybe a bit much at times, but honestly that's how I like it. Sour cream and onion was good, but I did wish this one had a stronger flavor. The more I ate the better it got flavor wise, but in comparison to the other two savory flavors it wasn't as strong. I was a bit thrown off by the sweet flavors, as I generally think savory/cheesy for puffs, but these ended up being good. I personally preferred the hot chocolate flavor as I felt the cinnamon flavor was a bit too sweet.

Oh wow. These are very addicting. Somehow my favorites were the sweet flavors which I thought initially would creep me out but no. In fact, my husband has requested that I order an entire case of the "unambiguous cinnamon toast." They are that good.

I am obsessed with the brand's not healthy mantra as not everything needs to be better-for-you in the snack category! The cheddar and sour cream and onion flavors are my standouts, so great to have for road trips and on the beach!

Classic foundational flavors and love that they flipped better-for-you snacks on it's head. I just want to indulge! A+ product, would Ffups again.

Such a fun packaging design, love the straight forward blunt messaging. Love the variety of flavors offered.

Loved all of the flavors, especially the cinnamon one. Super easy to eat and they names are so funny!

Honestly disappointing and kind of a weird pack size? Appreciate the sweet flavors but meh