4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 525 Reviews
•

4.6
95% of reviewers would recommend to a friend
E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.
AI summary based on Thingtesting reviews
It blows my mind how great this quality is for so low of a price. My favorite product is their small stipple blush, applies blush like no other. The glossy stains also are lovely, I use the cinnamon shade to line and mauve to fill in.
There’s no beating their quality for the price! Their base products are stellar and my biggest recommendation.
3y ago
ELF is such a great and affordable brand, although they have risen in price over the years they are still a staple in the drugstore and keep coming out with hit after hit!
I have loved elf for many years, and decided to try out the putty blush after seeing the beautiful shade bora bora. I wear pink blush everyday and this has become my new favorite. The texture is so soft and the color is dreamy. I feel like a doll when I put it on. It blends incredibly and I like how buildable the color is.
3y ago
I use their clear brow gel and it’s inexpensive and works great!
Every product I have purchased from them has been of exceptional quality and has exceeded my expectations. Not only that, but each purchase has been offered at a very reasonable and affordable price point, which is why I continue to be a loyal customer.
Amazing
I have tried a variety of products and have been in general pleased with all that I have used. I have used their setting powder, setting spray, brushes, lip products, and blushes. I've really liked their brushes and blushes. Their setting spray worked well for the most part, but did not last as long or as well as other products I've used. I was not a fan of their setting powders simply because the color match was off, and the translucent made it a white bright shine rather than a nice clear finish. I wasn't a fan of the lip products, I did not like the variety of colors or the formulation, but it may work for others and not me. The color never lasted on me and it seemingly made my lips feel dry after some time.
ELF has the best dupes, I replaced my summer fridays jet lag mask with the ELF sleep mask and it smells amazing and keeps my skin clear and moisturized. I have a bunch of the ELF makeup products as well, I especially love their eyeshadows and the putty blush
Some products are hit or miss but ELF has great dupes for expensive products like Charlotte Tilbury and they work better than the originals.
E.l.f. is a great low budget makeup! As someone who doesn't wear makeup too much but needs reliable products for when I do, E.l.f. is perfect. Their products are lightweight, clean and use minimal packaging. I always recommend E.l.f. to everyone that asks for recommendations. I've been using Wow Brow and Lash Beats Mascara for years. The brow tint is just as good as the glossier brow tint and the mascara is not water proof but doesn't make too much of a mess. The putty contour and blush are great and breathable. The primer and setting mist definitely last all day, I use it on event days as an event manager.
I've always had some gnarly acne, and finding a product that covers my redness without aggravating my (somehow) dry skin further is a nightmare. elf's hydrating camo concealer contains no pore clogging ingredients, comes in a great range of shades, and actually makes good on its promises of full coverage. It does go a bit flakey by the end of the day, but that's after 10-12 hours wear on my super dry skin, so I don't think this would be an issue for people who are blessed with normal skin.
I love E.l.f.! After using expensive makeup products for years, I find that - to be completely honest - this stuff is just as good (if not better). I personally use E.l.f. for most of my everyday makeup routine: • Camo CC cream: I used to wear really full coverage foundation (Tarte Amazonian Clay) and this just feels so much lighter. • Putty cream blush: I'm still getting used to the consistency, but the color is great and that's really what I care about. • Bite size eyeshadow palette in Cream & Sugar: So obsessed with this $3 palette! I get so many compliments on it and always love a little sparkle!! • Expert liquid liner in Midnight: Also obsessed with this liner. I used to wear Maybelline blue mascara when I was in high school, so having a blue eyeliner is playful and nostalgic for me. This one is very dark, so it's almost imperceptible from black, but a little more fun :)
Love E.l.f - affordable, clean make up brand that’s good to its people. I particularly like their brushes, applicators, eyeliner, eyeshadows, make up cleansers, setting powders, and masks. Highly recommend for every day use and costumes.
3y ago
I love how affordable this brand is and they have soooo many products in a wide range of colors
I love elf cosmetics! I've use their face primer for years. Their concealers do wonders as well! They have amazing products and the customer service in store is top notch!
I like maybe 2 of the products I've tried by elf (out of maybe 15). The two that I like, I *really* like. One is the putty blush in the shade Bora Bora, the other is the camo concealer. The other products included primers, bronzer, foundation, and makeup brushes. The texture of the primers and foundation were always off for me and the brushes weren't the greatest quality but did ok in a pinch when I forget my makeup bag while packing for vacation.
I love all Elf products I have purchased. The primer and eyebrow pencils are my favs.
3y ago
One of my favorite brands to buy if I want to try out a shade or product without investing in a better quality brand OR if i need a product/shade for a one-time use for a costume or special occasion. Affordable, good quality, easy to find! I buy elf products regularly at easy to access stores like walmart & target. I am never disappointed with the quality i get for the price! They always have a great range of products & shades as well for everyone.
I’ve tried a few things - primer putty, eyeshadows, lip, highlights etc. They’re quite good for the price, especially the primers.