One of my favorite brands to buy if I want to try out a shade or product without investing in a better quality brand OR if i need a product/shade for a one-time use for a costume or special occasion. Affordable, good quality, easy to find! I buy elf products regularly at easy to access stores like walmart & target. I am never disappointed with the quality i get for the price! They always have a great range of products & shades as well for everyone.