E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • The newer E.l.f. Pure Skin line of skincare is shockingly good for the price point. Its all dermatologist developed and the ingredients are much cleaner than brands like Cerave. The products are sensitive skin friendly, won't break you out, and work well under/with any makeup products. I will absolutely be repurchasing. I also quiet like this brand for experimenting with makeup products because the pricing is so inexpensive, and they make "dupes" for higher end products that make shopping easier on the wallet. I actually prefer their "Big Mood" mascara over similar products from Sephora brands.

  • Halo Glow is a killer dupe for Charlotte Tilbury’s flawless filter—and it’s a $14USD for a vial that will last for months. I consider it a must-have for those of us on a budget seeking a dewy finish or an easy way to add more glow. I use Halo Glow under my sheer but buildable foundation. It adds subtle dimension and glow. My favorite thing about it — it’s so easy!! The shade range has been expanded but is still lacking a bit for olive and persons of color. Note: I have fairly sensitive skin and did not have any issues with this product. Like all new products, please do consider patch testing before a full face application.

  • I've been looking for a new skincare product line, and through sheer overwhelm decided to try e.l.f.'s Holy Hydration line. It's super reasonably priced, promised gentle cleansing and deep hydration, and even came in a travel pack. Holy moly, this stuff is great! Slap more expensive packaging on it, and it would easily out-perform products five times the price. Do yourself a favor, ditch the overpriced stuff, and give this a try.

  • Love elf so much. There makeup and skincare is so affordable and quality made. Have been purchasing elf for as long as I can remember!

    Purchased
  • Elf really keeps up with trends! I’ve used some products and they are fine for a younger audience. I like the low price-point.

  • I’m not a make up person by any means. I have a few brands I am loyal to because those worked when my friends years ago tried makeup on me. Elf was a brand they recommended and I still 10 years later buy and use their products. I like that they aren’t expensive but still work.

  • Great makeup for the price!! Would definitely recommend this over expensive makeup any day !

  • I am an elf Stan! They make amazing products that are the same quality as luxury brands!

  • I love elf for an affordable drugstore brand. Many of their products are great quality for the price point. I love their brushes, roller lash dupe mascara, liquid eyeliner, and cream shadows.

  • Overall I love this brand make up. It is high-quality and affordable.

  • Really great value. I think Elf is great for beginner makeup and certain select products are also great for full glam or every day routine. I used in a lot in middle and high school. Once I could afford better quality I moved on but I use the highlighter pen in my daily routine. Great price point.

  • I absolutely love this affordable brand. Especially their primers!

  • Elf's matte putty powder has saved me multiple times. It definitely helps with better covering of imperfections, mainly pores. It is one of few products that really had that mattifying effect on my face. After applying it, the face also feels a bit fresher, so it's not as heavy as some other products may be. It's price is also in very affordable range. Why am I not giving it 5*? I noticed that after using this primer, I sometimes got red "spots" on cheeks in the evening. Have to say it was not happening all the time but certainly only after the day of using it.

  • Great price point with a wide variety of shades/products and skincare is offered as well

  • Elf has been a staple in my makeup routine since I was in high school. They have such a wide variety of cosmetics, and their dupes of luxury brand products have been great!

  • E.L.F is my favorite affordable drugstore make up brand. Every single one of their products are so high quality. My favorites are the Power Grip Primer, Halo Glow Liquid Filter, and Halo Glow Contour wand. I use e.l.f's Hydro-gel Moisturizer and Daily Cleanser every day and loveeee them! The newest e.l.f product I'm excited to get my hands on is the Glow Reviver Lip Oils, can't wait to try!

  • The other day I had a friend ask me why I had so many ELF products since they were so cheap, and they were still in the mindset that inexpensive makeup meant bad makeup, which is DEF not the case anymore, not only does elf have very fair prices but they truly make some of my favorite products, that work beautifully. If you havent been trying them yet since you are still in that mindset you need to try them out!

  • i have the highlighter palette and it is super pigmented, bonus points because it has a mirror inside. But i recently bought an eyelash curler and it doesn’t work at all. Very affordable

  • E.l.f cosmetics, particularly their setting spray, pressed and loose powder foundation, and face primer have all been products that I have used and purchased on multiple occasions-from multiple retailers. While these particular products are outstandingly affordable and widely available, I will admit that I am not as impressed with their ability to last throughout the day. At first, the products seem to work great and as intended. But as a few hours go by, I usually feel the need to reapply or use additional products to keep the same affect. I will say, however, that their collection of makeup brushes and tools are a fantastic deal-especially the slightly more expensive black brushes (and, in my opinion, longer lasting and made with better materials). They are still very affordable compared to the competition, and there is virtually no difference in the quality from higher end brands. I would highly recommend all of their makeup brushes.

  • A great go to blush, and comes in a decent number of shades