4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 525 Reviews
•

4.6
95% of reviewers would recommend to a friend
E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.
AI summary based on Thingtesting reviews
I have enjoyed nearly every product I've gotten from Elf. I typically research dupes and buy recommended products and Elft generally does not disappoint. The prices are so reasonable that it's always worth a try before splurging on an alternative in my opinion.
You can't go wrong with e.l.f.'s price point. I enjoy so many of their makeup products from blush to bronzer to the brushes to complexion products.
I've been using e.l.f. products for a while now, and I’m genuinely impressed! Their range offers high-quality makeup and skincare at incredibly affordable prices. The pigmentation on their eyeshadows is great, and the primers really help my makeup last all day. Plus, I love that they’re cruelty-free and often include vegan options. Overall, e.l.f. is a fantastic brand for anyone looking to experiment with makeup without breaking the bank!
I’ve used multiple products from elf. Low grade makeup and good quality for the money
E.l.f. eyeliner is a total game-changer! It glides on smoothly, providing bold, precise lines that last all day without smudging. I love that it’s cruelty-free and vegan, making it a perfect choice for anyone looking for ethical beauty products. The formula is long-wearing and comfortable, and it comes in a variety of shades to suit any look. Whether you're going for a natural line or a dramatic cat eye, E.l.f. has you covered with amazing quality at a budget-friendly price. 🌟👁️
I recently tried the E.l.f. Putty Blush in the shade Bora Bora, and it has quickly become one of my go-to blushes! The shade is a vibrant, medium pink that gives a healthy, sun-kissed glow—perfect for adding a pop of color to any look. It blends effortlessly, thanks to its creamy, smooth texture that turns into a semi-matte finish upon application. I love how buildable the pigmentation is, so you can keep it subtle for a natural flush or layer it for a bolder statement. Another thing I appreciate about the Putty Blush is its staying power. It lasts well throughout the day without fading or patching, which is impressive for such an affordable product. Plus, it doesn’t feel heavy on the skin, making it great for all-day wear. Overall, the Bora Bora shade is a lovely choice for a youthful and fresh look, especially for warmer weather or when you want that effortless rosy cheek vibe. If you're looking for an affordable, high-quality blush that rivals more expensive brands, this one is definitely worth checking out!
2y ago
I am OBSESSED with Elf products. They are very cheap and work better than half of the expensice makeup out there! They always have dupes for popular items and I love this brand!
Big fan of the clear gloss! Not sticky !
When e.l.f does dupes, they do them the best. I don't recommend any of the white labeled products, but anything in the black packaging tends to be amazing. The newer face highlights a-la Charlotte Tilbury is phenomenal. There's no reason to ever spend more than e.l.f prices on most products.
Eyebrow wax is hands down the best I’ve ever used. Also, their mascaras are excellent. I have been pleased with every product I’ve tried and the price point is fantastic. It’s affordable, not cheap.
Elf is great, I love that it’s vegan, I love that you can find it most anywhere these days- what I don’t love is that it used to cost around $1 even at major retailers like Target and now is just as expensive as every other drugstore brand makeup!
2y ago
Makes amazing dupes for all the high end popular products. I love the elf glow wand. Such a good charlotte tilbury dupe.
Elf products truly are outstanding at an affordable price. I have so many products and I love them all.
Big fan of Elf products. They are affordable and still top quality. They also have a great range of products, and that combined with being reasonably priced, I can try different ones out!
So thick and cakey. Feels like I’m wearing face paint and always breaks me out. If you have sensitive and acne prone skin, keep looking.
I love how this brand used to have items that were all under $5. But now, they’ve gone up a bit in price and sometimes is valid for the quality of their products. Overall now, they do have some good products, it’s just hard for me to say all of it is good when I have super sensitive skin and can’t use a majority of their products. Kudos to them for keeping up with trends and always providing a dupe for higher end products.
great cheap products that work well! has been my go to since middle school!
3y ago
Affordable and good quality, great dupes foe overpriced makeup. Some products are a miss.
Great product at this price point.
I use E.L.F. a lot in my everyday makeup routine and look forward to their product releases. E.L.F is always good quality and mixes well with other makeup brands.