E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • Almost every product I've gotten from E.L.F. has never let me down. Not only is the quality amazing, but it is also very reasonably priced! They are my go-to ~

  • I am obsessed with the putty blush. It's longwearing and the perfect buildable coverage.

  • Fabulous quality makeup for great prices. I typically buy from Amazon and it gets here super quick! I also love the color availability.

  • Killer price point, effective products, staying up on the trends in cosmetics. Elf can’t be beat. Their point system online gives so many incentives and samples.

  • All the products are an amazing value for the price. Worth a shot if you’re interested.

  • I am absolutely obsessed with E.L.F. products. The high end makeup you'll find in ultra or Sephora is simply overpriced. Elf makes dupes to products we see influencers use and would love to have but who can spend $40 on a blush/contour wand in this economy? No one.. that's why elf made the same product for $8 a wand. the blush and contour wants are staples in my makeup kit, along with the poreless putty primer, the power grip primer, and the eyebrow pencils. Such an amazing brand, they have really made a good effort to create new products that are solid dupes for overpriced items and I love them for it! I will always preach the product from them! its a must!

  • Love their price points and that everything is vegan- one of the first major drugstore brands to do so and have stuck by it. Not all of their formulas are my favorite, but I overall really like their skincare, body care, and makeup. Their website has a great reward point structure.

  • ELF was once a very small cosmetic company that sold items for a buck. Man, they have come a long way. Most recognized these days for their accurate dupes for higher end products, if you want to glow, Elf has a product for you. Actually, if you use too much, you may end up looking sweaty and oily, so air on the side of caution. I have so many Ef makeup brushes that are in regular rotation between my high-end brushes. The Whoa Glow sunscreen line is spot on. I don't often use Elf eyeshadows as I find that I prefer more pigmented shadows that last for hours. I hated the camo line, tbh. I did not like the heaviness of the concealer nor did I like the powder products. Now, that doesn't mean the products are bad. They were just not for my preference. I like a much thinner concealer because just like many other ppl, I fear cakey face. I love the micro setting spray... And you really can't go wrong with the general price point of the entire line. Overall, Elf is definitely one of my preferred drugstore cosmetics brand.

  • I feel like ELF has transformed from a “cheaper, cringe” option (of 15 years ago) to a brand that now offers pretty good quality dupes of more expensive makeup brands. They’ve done a ton of marketing over the years and have really come out on top when it comes to drugstore makeup options.

  • Love, love, love elf. They are constantly releasing on trend and innovative products with staying power and quality formulas! Despite the low price tag, I am always confident that the product is gonna slap, which is amazing for a makeup newbie like me because it means I get to try more products without a huge investment.

  • elf is a staple for a reason! I find that their combination of approachable formulas, cruelty free & price tag means I'm always reaching for something new to try. I have had a bad reaction from one of their products and so do have to be cautious sometimes, but things like their lipstains and eyebrow pencils will always be a holy grail for me!

  • Honestly beautiful formulas, and packaging but the prices are quickly reaching the point where it simply isn’t worth it. I hope the amazing formulas continue, but lets leave the money grabbing behind.

  • A highly affordable make up brand that is really worth trying! The colour correcting concealer, brow gel and pencil and eyeliner will for sure be a staple in my make up bag going forwards. Especially the liquid eyeliner is so much easier to apply than any other I have tried before (and I have tried a few). I cannot speak to the full product range but really who wants to pay twenty euros for a product that e.l.f. does for 5 euros?

  • I don't use makeup all that often, but I've really enjoyed ELF. I use the SPF face primer which blends in nicely with my skin tone, and creates an even layer for what comes next. I wish it were just a tad bit thicker, but I also may not be using it properly. I would still purchase again, and I typically put their foundation over it.

  • Pretty solid for the price. Though I do miss when their products were $1 each.

  • Love these products! Very inexpensive. Lots of choices. Love their makeup brushes and tools. Cream blusher is the bomb. Very natural and luminescent. Beauty that does not break the bank.

  • I LOVE ELF for face products. I use their bronzers and blushes, and I am absolutely in love. The products are easy to use, extremely affordable, and very high quality. I love their putty bronzers/blushes, their liquid blush, and their brow gel. They also have a good variety of shades. Love ELF!

  • Elf primer is absolutely the best! And ofc budget friendly which makes it even better!!

  • The Camo concealer, & Wow Brow Gel are two of my go tos everyday. The Camo concealer is the best I’ve ever tried. The Wow Brow Gel is perfection in a tube for brows. I will always these in my makeup bag.