4.4
87% of reviewers would recommend to a friend
amika
4.4 • 447 Reviews
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4.4
87% of reviewers would recommend to a friend
Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.
AI summary based on Thingtesting reviews
4y ago
There are some products of Amika's that I absolutely love (the Kure shampoo/conditioner line), and there are others that haven't worked great for me (Perk Up dry shampoo). I think hair care is so personal and differs by person so it really takes some trial and error to find products that work for you. The one thing that I have found in all Amika products is how GOOD they smell. I love the signature fragrance!
Love the hair mask and some of the styling products. Hit or miss.
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Would love to see a packaging rebrand. I just find the branding to come off as cheap looking. I am all for fun and funky but amika hasn't changed much from the start and I'm excited to see how they evolve.
I’ve used the soulfood nourishing mask before, because I received it as a gift and really enjoyed how hydrated it made my hair feel. I have extremely curly hair and did notice a difference after using it just once.
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It’s sooooo expensive that I can’t justify buying it often.
Amika has the best aerosol dry shampoo by far!! I love all of their products, dyed hair products work well-especially the purple shampoo
Every single product I’ve used from Amika has been exceptional. The Wizard Primer and the Gloss Drops are my absolute go tos. My hair is healthy, soft, and so shiny when I use them. Highly recommend.
I'm in love with their The Kure product - Truly worked wonders on my hair! After use (I decided to use it as a leave-in, rather than wash it out), my hair looked shinier, felt softer, my ends looked healthier and in general my hair laid a lot nicer! Got a few compliments almost immediately that my hair "looked really good"
I like Amika products. I have tried some of the shampoos and conditioners and the dry shampoo. The products are good. Not high-end salon grade, but good.
I got the amika nourishing hair mask as a sample from Sephora and used every last drop. It smells super good and made my hair feel less dry. Definitely a bit pricy but a little goes a long way! I’d recommend!
What's not to like, it's bright colors that make it fun and the products are functional and good for your hair. I use Normcare shampoo and conditioner all the time and love the smell of this so much. I also have the mask and several of the styling products. I really like everything I've ever tried from them, and never have been let down by any quality of the items
I'm in love with how my hair smells after using this! The enchanting fragrance stays with me all day long without overpowering my senses.
One of my new favorite shampoos and conditioners. I have really coarse, dry hair that frizzes up due to lack of moisture. The Hydro Rush line provides hydration to dry hair, rather than a thick oily coating that weighs down hair and makes you have to wash more often than you'd like. If you have super heavy coarse hair and want to see a difference in softness while still wanting to maintain volume, I recommend the Hydro Rush line.
LOVE the voluminous spray! Smells amazing
2y ago
Great products. Smell yummy!
3y ago
Used until I started only using products with 100 percent ratings on the SkinSafe website. Would love if they’d reformulate.
All their products have a seabuckthorn scent which is nice and not overpowering. The dry shampoo is amazing
There was a time when I had a lot of issues with yellow tones in my bleached hair. I tried a lot of different things to reduce this. The issue that I had was my hair didn’t have even porosity along the strands which meant that the ends would turn purple before the yellow was removed from the roots when using things like purple shampoo. This foam was a game changer, it meant that I could scrunch it through my hair and not worry about it absorbing at different rates, it worked really well. The packaging was funky and the price point reasonable, great product.
3y ago
All Amika products smell amazing, specifically the masks and dry shampoo. They also work super well. I’ve tried a lot of dry shampoos — Batiste, Crown Affair, Vegamour, Lush, Eva NYC, Not Your Mother’s, and a few I’ve forgotten I’m sure — and Amika is still at the top of the list because of smell and efficacy. I also bought the hair fragrance back in 2017, that’s how much I loved it.🤑 I have dark, thick hair so I’m not sure what the products are like for blondes.
3y ago
I don’t care for these products. I feel like they are overhyped. The dry shampoo is probably the worst I have ever used. Will not buy again.
The Perk Up dry shampoo is by far one of the best dry shampoos I have used. It also does not have benzene in it! I have also tried their hair masks/treatments and they are great.
Short review - obsessed. Longer review - I've loved everything I've tried, but my absolute favorite is the Soul Food hair mask. I use this as my daily conditioner and it's amazing. It makes your hair so soft and glossy! The Perk Up dry shampoo is also amazing, 10/10.