Tower 28 Beauty reviews and discussion

I got the mascara as a sample originally from Sephora and was converted. It doesn’t clump or flake off, which has been an issue in the past for me with other brands. I use their brown colour as I am fairer and I really like it. It doesn’t look like I’m wearing a colour, just complements my skin tone.

From my wife: My lips get dry pretty easily, and I’ve had sensitive skin my whole life. I’ve been really enjoying the SOS LipSoftie Lip Treatment. While I’m not a fan of overly scented products, these have a pleasant scent. (I tried both Blood Orange and Ube Vanilla.) There isn’t a ton of staying power with regard to color (though I’m not sure there are any lip glosses or balms that really do.. lip stains/lipsticks being a different story), but the lip treatments are hydrating, shiny, and give your lips a pretty pop. Would definitely buy again.

Tower 28 Beauty is a clean, cruelty-free, and vegan brand focused on creating fun, effective, and skin-friendly makeup. Known for its inclusive range, the products are designed to enhance natural beauty rather than mask it. With a focus on sensitive skin, Tower 28 offers lightweight, easy-to-use formulas that are both hydrating and wearable for all skin types. Their popular items, like the BeachPlease Luminous Tinted Balm and SuperDew Highlighter, deliver radiant, natural finishes that are buildable and effortless. Affordable yet high-quality, Tower 28 combines playful packaging with clean ingredients, making it a favorite for conscious consumers who want makeup that feels good on the skin.

The BeachPlease Luminous Tinted Balm by Tower 28 is a versatile 2-in-1 product for lips and cheeks. Its creamy, lightweight formula blends effortlessly, giving a natural, sun-kissed glow without looking cakey. The color is buildable, perfect for a subtle everyday tint or a more intense look when layered. Enriched with skin-loving ingredients like green tea and aloe vera, it hydrates while adding a luminous finish. Vegan, cruelty-free, and silicone-free, it’s gentle on sensitive skin. While the staying power is moderate, requiring occasional touch-ups, it remains a favorite for its effortless, radiant, and natural-looking results, ideal for daily wear.

I love how the brand has amazing products and formulations for a lower-ish price point compared to other brands positioned similarly, I’d say that their technology is unique to their brand and they deserve proper recognition for it.

I got the mini version of these to try out as my lips are always dry and chapped and I am really pleasantly surprised with them! I keep them next to me while I’m working because I tend to bite my lips when I’m stressed or anxious and these have helped me stop doing that so much. I’m don’t love the watermelon one, but the set I got had their tiramisu one in it which is really nice!

The product works, but I don’t think it’s worth the money, you’re pretty much just buying the brand and the packaging. I find it helps to apply while I’m doing my makeup and keep my skin hydrated as well as for a setting spray. Good for travel as well

I was so eager to have thought I found a new favorite tinted sunscreen however it was a huge letdown. what was positive about it was tbs consistency was very thin and spreadable. However, the color oxidize is on your face an hour and two wearing it. My entire face looked a shade darker in yellow. i threw the rest of it away

I love the overall mission statement of the brand. I’ve been using the finishing powder, lippies, and blush, and they have all been amazing products that I recommend to my friends. I literally don’t know how to live without this tower 21 finishing powder. It makes my pores minimize and keeps my make up matte.

Tower 28 Skin Tint is a total lifesaver for me. As someone with moderate to severe eczema, finding makeup that doesn’t irritate my skin is basically impossible, but this is the only thing I can use. It feels so lightweight and breathable, and it gives my skin a natural, even look without any dryness or flakiness. I love that it’s gentle yet gives just enough coverage, and it’s become my go-to for days when I want a little glow without risking a flare-up. Honestly, I don’t know what I’d do without it. I even wore it to my wedding!

I was skeptical at first for the SOS Spray because so many of my friends told me about it but I didn’t believe spray could help me with congested acne skin. I have combo skin but after I work out or am sweating during the day it’s so helpful for me to spray this right after to minimize breakouts.

I recently added the Tower 28 SOS FaceGuard SPF 30 to my lineup and I’m genuinely liking it so far. One of my biggest sunscreen deal-breakers is white cast and feeling like I’ve greased my face for the day. This one blends in clean, no obvious cast, and it doesn’t sit oily or thick. That said, it can settle a little more than I’d like. Sometimes it also feels too light (if that's such a thing...) - but that makes me feel like I need to put more on just in case I didn't get enough coverage.

Big fan of the Shine On lip jelly, particularly the sesame shade. It's a beautiful neutral shade that complements lots of different everyday looks. Long lasting, not sticky, and just the right amount of shine. With its reasonable price, no wonder it's always in my bag. Love the brand aesthetics and clean ingredients.

I have been a fan of T28 since their inception. I used to work in the beauty space and I can firmly say that they really captured their brand and essence and have stuck to it. Their products are also good! I do think their SOS is way overpriced (you can get the same formula - it's a medical spray - from numerous companies for half the mark-up), but their makeup, specifically their lip products and this new eye shadow stick, are great! I have fungal acne and it does not make me break out.

I have the watermelon kiwi lip treatment, and it’s really glossy and cushiony on the lips and has decent color payoff on my darker skin. Seems to last longer than most treatment type glosses, and feels a bit more hydrating. The smell isn’t too cloying but it is definitely artificial, but that’s expected. Target market is for teens to 20s but I’m older and feel like it’s a fun and trendy product. Price point isn’t too bad on sale either - I got a few of the travel sized glosses in a set for the holidays and I love them in my purse.

This Tower 28 SOS Barrier Recovery Cream truly lived up to its name. After a long stretch of travel, my skin completely freaked out—dryness, irritation, breakouts, everything. I started using this and within a couple of days my skin noticeably calmed down. It’s soothing, hydrating without being heavy, and genuinely helped repair my moisture barrier. I wasn’t expecting such a dramatic difference, but it honestly saved my skin. New holy grail. Only wish it was a bit more affordable!

I really like this spray and consider it a must have, especially for traveling. They also offer a convenient mini travel size. I try to use the product on a daily basis, especially in the colder months.

I love literally everything Tower 28 does, but especially the swipe serum concealer and tinted SPF. The swipe concealer is super gentle and creamy, especially for someone like me with dry and sensitive skin. Same goes for the tinted SPF. I imagine the tinted SPF wouldn't be great for someone with really oily skin, but I find it really effective.

While I adore most of Tower 28's makeup products, I think the "SOS Rescue Spray" is overhyped. I have the travel size spray bottle so I can keep it in my purse. First of all, the spray sucks compared to other misting sprays. Then the formula itself doesn't seem like anything special. Do I break out? No. Does my skin feel decent afterwards? I guess, though it's hard to tell much difference. As many other reviewers point out online, you buy drugstore hypochlorous acid spray for remarkably less and it does the same thing. I'd honestly skip this one.

I have combo sensitive skin which basically means half my face wants to break out and the other half gets mad at everything. This spray has been part of my nighttime routine for a while now and honestly? It just works. It’s hypochlorous acid, which sounds intense but it’s actually super gentle - it’s what your body naturally makes to heal itself. I spray it on after washing my face every night and let it do its thing before I put anything else on. What I like about it is that it calms my skin down without any drama. No stinging, no redness, no weird reactions. It keeps the oily parts of my face from acting up while not irritating the sensitive spots. It’s not a miracle product that’s going to change your life overnight, but it’s one of those quiet workhorses that just keeps things balanced. My skin feels better when I use it, and I notice when I skip it.