Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Soothing, eczema-friendly skincare
  • Lightweight, comfortable textures
  • Glossy, non-sticky lip finishes
  • Blendable, natural-looking pigments
  • Glittery, synthetic-looking bronzer
  • Inconsistent mascara performance
  • Cream blush longevity issues
  • Warm-leaning, oxidizing tints

Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.

AI summary based on Thingtesting reviews

431 reviews and posts

  • The mascara is worth every penny. My lashes rarely clump together and the coverage is amaizng!

  • Initially I was drawn to the company when I purchased their Lunar New Year Kit collaboration with Cocokind to support the AAPI community. As someone who has been toning down their makeup use, I fell in love Tower 28 Beauty. Their cruelty-free SuperDew Highlighter Balm (No Shade) and Shine On Lip Jelly (Chill) are staples in my every day make up collection, highlighting my natural features without making it feel like I have a face full of product on. At the moment I have been toning down my purchases so I haven't tried any more products, but when I run out of the makeup I currently have, I would be excited to try more from them!

  • I've tried their lip liners and milky lip glosses - I really liked the look and feel of both! They have a pretty inclusive shade range, which I appreciate.

  • I have tried a couple products from this brand including the jelly gloss. I love the texture and it applies to smoothly. looking to add more products to my collection

    Feedback

    I really love this brands commitment to creating products with sensitive skin in mind! I really hope the continue to expand their product ranges

    Influencer for Tower 28 Beauty
  • 10/10

    Feedback

    In general, love Tower28's products. Especially obsessed with their SOS mist, new lip/multi-use liner, One Liner, and their Lip Glosses, which are super hydrating without being overly sticky. The one thing I do not love about the glosses is the application method (I prefer a tube), but that's my only complaint.

  • Tower28 makes exceptional products! The lip jelly is one of the best: never sticky, glossy, and hydrating. The mascara has a drier formula — perfect for straight lashes that tend to get weighed down by anything. It's lengthening more than volumizing, and it can hold a curl. Love!

  • I've been loving the SunnyDays tinted sunscreen and it's been my go-to coverage for the last year! I love applying a thin layer on, some concealer and then I'm good-to-go.

    Feedback

    I have dry skin and this has worked really well for me! I still recommend to prep your face and have a good moisturized base before applying as it will still cling on to some dry patches if you don't.

  • Amazing price point. Love thé bronzer, blush and skin tint. Amazing products. SOS spray is a godsend. I use it all over and on everything, great for sunburns, acne, dry skin, everything!

  • Tower 28 Beauty is hands down my favorite makeup brand ever. I have been using their products for around two years now and have never been let down. I have recommended their new Make Waves mascara to anyone who will listen and I use at least one of their products every day. Here are the products I own and my thoughts on each. - Sunny Days tinted sunscreen in Melrose: goes on like a skin tint but is surprisingly buildable, I have never experienced any irritation, great skin tone range, and such an innovative product - Beach Please blush in Magic Hour and Office Hour: I use these every day and they add a lovely pop of color, I have a habit of overdoing blush so these blend out so well, I have the old Magic Hour shade but the new one seems great as well - Shine On lip jelly in Magic, Pistachio, Sesame, and Cashew: I adore these! the formula is glossy without being sticky and they last a surprisingly long time, my favorite lip shade is Sesame and it looks amazing with the different skin tones of my friends who have tried it on as well - Bronzino bronzer in Sun Coast: I use this product more as a highlighter as I think I got a shade too light for it to work as a bronzer, this formula is very sparkle-heavy so be careful if you prefer a matte look - One Liner multi-liner in Work of Art: Great as a lip liner though I hope they come out with some more shades in the future, I also use it as eyeliner under my eyes for a pop of color - Make Waves mascara: this is the absolute best mascara I have ever tried, it lengthens and adds volume without clumping, people have actually thought that I was wearing false lashes, lasts all day and through sleeping in it yet comes off with a couple swipes of makeup remover, I can't say enough about how great this formula is - SOS Daily Rescue facial spray mini: since using it I have noticed a slight decrease in redness and breakouts - Sunny Days water bottle: I think I love Tower 28 a little too much, great design and lovely shade of purple

    Feedback

    I absolutely love Tower 28! They are my all-time favorite makeup brand and I can't wait to see what they come out with next. If you are considering trying one of their products you will not regret it. Seriously, I feel like they should be paying me to be a spokesperson with how many friends I have recommended their products to.

  • I just tried their lip glosses and tinted SPF and adore both. Love the brand, love the founder story.

  • I am an absolute Tower 28 convert. While their line is small, every product they've launched is an absolute hit. My favorites include the SOS facial spray, tinted blush balms, cream bronzer, and multi-liner. The cream bronzer in particular is hands down the best cream bronzer I've ever tried and has replaced all other cream bronzers I have. It is the perfect shade and undertone, and adds a bit of shimmer without visible glitter. Both the bronzer and blush are so blendable and shades are stunning.

    Feedback

    Launch more products please!! I also think the Sunny Days product skews warmer tones so if you have fairer skin with a cooler undertone, you may struggle to find a shade that works.

  • Love their milk jelly gloss! It isn’t sticky, has a nice wash of color, and feels super hydrating on the lips!

  • Love the whole look of this brand and the products I've tried I use everyday. The bronzers are incredible! I have nothing else like them, really unique. The glosses are amazing, great color range.

    Feedback

    They don't have a huge range of products but I get that they're still a pretty new company.

  • I've purchased a few items from Tower 28 and have been super happy overall. Their lipgloss is amazing - especially the brown! The color looks amazing and the consistency is really nice. I also love their cute/fun branding and website.

    Feedback

    More products!

  • I really enjoy this brand. Their products are simple, and work very well. My favorite product is their lipgloss, which looks really glossy without being too sticky !

  • Love Tower 28 as someone with Asian acne-prone super sensitive skin!! I use their blush and tinted sunscreen. Also check out Saie's tinted sunscreen and compare- they're good in different ways.

    Feedback

    The packaging for the tinted sunscreen can lead to spillage.

  • Their lip gloss and face spray are incredible. As someone who wears an N95, I get less breakouts when I use the spray. Can’t wait to try more.

    Feedback

    Make the face spray refill available more!

  • I’ve only tried one thing from this company- the SOS spray. This is great for my sensitive acne prone skin. It’s basically a non irritating anti bacterial spray that has clean ingredients and doesn’t damage or dry out our skin. This spray is super refreshing. I use it in the morning and at night as part of my skincare routine

  • My favorite beauty brand! Love that they have eczema skin in mind, which is super unique. I love all their products and have made them a staple in my skincare and makeup.

    Feedback

    More merchandising! Different products like makeup bags, etc.

  • Great products that don't irritate skin/help when my skin is irritated from other products! The sos rescue spray was really helpful with helping my last tattoo to heal. I also use it to help with bug bites or any other irritation.