Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray performance
  • Non‑sticky hydrating lip gloss
  • Gentle eczema‑friendly formulas
  • Blendable, natural‑finish complexion
  • Chlorine‑like sos spray scent
  • Glittery heavy balm bronzer
  • Inconsistent mascara longevity
  • Cream blush limited longevity

Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.

AI summary based on Thingtesting reviews

434 reviews and posts

  • I have the tinted sunscreen, and it just doesn't sit right on my skin. It latches onto any dry skin that I have (and my skin leans oily), and isn't buildable. In order for it to not obviously sit on top of my skin, i have to use such a ridiculously small amount that I'm not even sure I get enough sunscreen coverage. Sucks, cause I love the ethos and aesthetic of the brand, but it's not working out for me.

  • I got the contour and really like it, blends easily. Want to get the redness spray

  • This brand is only for the gen z… The color range, the finishes, the packaging… Sorry but NO!

  • The mascara is worth every penny. My lashes rarely clump together and the coverage is amaizng!

  • Initially I was drawn to the company when I purchased their Lunar New Year Kit collaboration with Cocokind to support the AAPI community. As someone who has been toning down their makeup use, I fell in love Tower 28 Beauty. Their cruelty-free SuperDew Highlighter Balm (No Shade) and Shine On Lip Jelly (Chill) are staples in my every day make up collection, highlighting my natural features without making it feel like I have a face full of product on. At the moment I have been toning down my purchases so I haven't tried any more products, but when I run out of the makeup I currently have, I would be excited to try more from them!

  • I've tried their lip liners and milky lip glosses - I really liked the look and feel of both! They have a pretty inclusive shade range, which I appreciate.

  • I have tried a couple products from this brand including the jelly gloss. I love the texture and it applies to smoothly. looking to add more products to my collection

    Feedback

    I really love this brands commitment to creating products with sensitive skin in mind! I really hope the continue to expand their product ranges

    Influencer for Tower 28 Beauty
  • 10/10

    Feedback

    In general, love Tower28's products. Especially obsessed with their SOS mist, new lip/multi-use liner, One Liner, and their Lip Glosses, which are super hydrating without being overly sticky. The one thing I do not love about the glosses is the application method (I prefer a tube), but that's my only complaint.

  • Tower28 makes exceptional products! The lip jelly is one of the best: never sticky, glossy, and hydrating. The mascara has a drier formula — perfect for straight lashes that tend to get weighed down by anything. It's lengthening more than volumizing, and it can hold a curl. Love!

  • I've been loving the SunnyDays tinted sunscreen and it's been my go-to coverage for the last year! I love applying a thin layer on, some concealer and then I'm good-to-go.

    Feedback

    I have dry skin and this has worked really well for me! I still recommend to prep your face and have a good moisturized base before applying as it will still cling on to some dry patches if you don't.

  • Amazing price point. Love thé bronzer, blush and skin tint. Amazing products. SOS spray is a godsend. I use it all over and on everything, great for sunburns, acne, dry skin, everything!

  • Tower 28 Beauty is hands down my favorite makeup brand ever. I have been using their products for around two years now and have never been let down. I have recommended their new Make Waves mascara to anyone who will listen and I use at least one of their products every day. Here are the products I own and my thoughts on each. - Sunny Days tinted sunscreen in Melrose: goes on like a skin tint but is surprisingly buildable, I have never experienced any irritation, great skin tone range, and such an innovative product - Beach Please blush in Magic Hour and Office Hour: I use these every day and they add a lovely pop of color, I have a habit of overdoing blush so these blend out so well, I have the old Magic Hour shade but the new one seems great as well - Shine On lip jelly in Magic, Pistachio, Sesame, and Cashew: I adore these! the formula is glossy without being sticky and they last a surprisingly long time, my favorite lip shade is Sesame and it looks amazing with the different skin tones of my friends who have tried it on as well - Bronzino bronzer in Sun Coast: I use this product more as a highlighter as I think I got a shade too light for it to work as a bronzer, this formula is very sparkle-heavy so be careful if you prefer a matte look - One Liner multi-liner in Work of Art: Great as a lip liner though I hope they come out with some more shades in the future, I also use it as eyeliner under my eyes for a pop of color - Make Waves mascara: this is the absolute best mascara I have ever tried, it lengthens and adds volume without clumping, people have actually thought that I was wearing false lashes, lasts all day and through sleeping in it yet comes off with a couple swipes of makeup remover, I can't say enough about how great this formula is - SOS Daily Rescue facial spray mini: since using it I have noticed a slight decrease in redness and breakouts - Sunny Days water bottle: I think I love Tower 28 a little too much, great design and lovely shade of purple

    Feedback

    I absolutely love Tower 28! They are my all-time favorite makeup brand and I can't wait to see what they come out with next. If you are considering trying one of their products you will not regret it. Seriously, I feel like they should be paying me to be a spokesperson with how many friends I have recommended their products to.

  • I just tried their lip glosses and tinted SPF and adore both. Love the brand, love the founder story.

  • I am an absolute Tower 28 convert. While their line is small, every product they've launched is an absolute hit. My favorites include the SOS facial spray, tinted blush balms, cream bronzer, and multi-liner. The cream bronzer in particular is hands down the best cream bronzer I've ever tried and has replaced all other cream bronzers I have. It is the perfect shade and undertone, and adds a bit of shimmer without visible glitter. Both the bronzer and blush are so blendable and shades are stunning.

    Feedback

    Launch more products please!! I also think the Sunny Days product skews warmer tones so if you have fairer skin with a cooler undertone, you may struggle to find a shade that works.

  • Love their milk jelly gloss! It isn’t sticky, has a nice wash of color, and feels super hydrating on the lips!

  • Love the whole look of this brand and the products I've tried I use everyday. The bronzers are incredible! I have nothing else like them, really unique. The glosses are amazing, great color range.

    Feedback

    They don't have a huge range of products but I get that they're still a pretty new company.

  • I've purchased a few items from Tower 28 and have been super happy overall. Their lipgloss is amazing - especially the brown! The color looks amazing and the consistency is really nice. I also love their cute/fun branding and website.

    Feedback

    More products!

  • I really enjoy this brand. Their products are simple, and work very well. My favorite product is their lipgloss, which looks really glossy without being too sticky !

  • Love Tower 28 as someone with Asian acne-prone super sensitive skin!! I use their blush and tinted sunscreen. Also check out Saie's tinted sunscreen and compare- they're good in different ways.

    Feedback

    The packaging for the tinted sunscreen can lead to spillage.

  • Their lip gloss and face spray are incredible. As someone who wears an N95, I get less breakouts when I use the spray. Can’t wait to try more.

    Feedback

    Make the face spray refill available more!