4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 431 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.
AI summary based on Thingtesting reviews
Nice colors, feels moisturizing on lips and good price point. Not super long lasting and you do need to reapply. Colors can show up a little brighter than I prefer but that's a matter of personal preference.
Like the toner but have not tried their other products yet.
Absolutely love tower 28 and their mission to cater towards eczema prone, sensitive skin. Clean ingredients and simple products. Love!!
Tower 28 rescue spray is my holy grail, it has cleared my acne beyond belief, have one for my house and my car, that’s how much I love it!
SOS spray is a holy grail. I'm a fairly active person and I use this product after workouts, on camping trips, after/on hikes. I've even used it to freshen up my pits after forgetting deodorant! I love ShineOn lip jelly and have purchased in many colors. Great product that isn't sticky and actually feels moisturizing. Decent color range for those of us who have darker complexions/lips. I've not had luck with BeachPlease. It's always felt too thick/did not apply well/went bad quickly. MakeWaves mascara was AMAZING but went clumpy quickly. Overall, great products at an amazing price point but wish their pigmented makeup products were more inclusive.
Tower 28 is amazing! all their products that they have launched have been amazing their quality is truly luxury
Really nice serum concealer I love the lightweight formula. I got a really light shade tho so I can only wear it in the winter months when I’m not tan.
The SOS spray and lip softies are daily staple for me. Can't go without them. They might seem simple, but give them some time, you will understand the hype.
My go to for lipgloss I love the Tower 28 mission and products. Their SOS Spray is a must have post-gym and when traveling it's truly a game changer.
I enjoy the SOS spray and mascara most! Love the packaging and color.
2y ago
Greta
I will forever repurchase the SOS daily rescue spray and tinted sunscreen. I have perioral dermatitis and the sos spray is a must have when it flares up—one of the only things that doesn’t exacerbate it and even helps calm the redness.
2y ago
I love their mascara, it’s one of two brands that don’t irritate my eyes, flake or smudge. Their SOS spray saved my baby’s skin from itchy, red eczema patches, and their lip gloss is smooth, nourishing and long lasting. The lip and cheek blush is super pigmented and blendable, and leaves a satin-dewy finish. Finally, the tinted moisturizer gives medium coverage that can be sheered out with moisturizer or facial oil, or can be built up in layers. All products are created for sensitive skin and very affordable. Tower 28 has become one of my favorite brands for everyday.
Hit or miss for me. I love some of their products like the lip glosses and the sunscreen tint but their mascara did me dirty (raccoon eyes) and the SOS spray that a lot of people swear by burned my skin, so I’d say worth trying but some products aren’t it, which is why I took one star off. Branding is beautiful though and I’m excited to try the concealer soon.
A little sticky but good!
This brand has been my skin saver especially during my rosacea flare ups. The SOS Daily Facial Rescue spray is my go to when my flare ups are at their worst. It provides instant relief and the redness and bumps just vanish. It’s magic in a bottle for my super sensitive and temperamental skin.
I am loyal to the blush. It’s the first product that I’ve used up to the end of the pan. Love the hydration and dewiness.
Tower28 is an incredible brand. I have always had the most sensitive skin so when I saw there was a brand aimed to support that, I jumped at the opportunity to try. The star products for me were the SOS Rescue Spray and the concealer. The spray is just so good at not only hydrating but nourishing and calming down the skin. When I have flare ups, I keep the travel one in my bag to soothe the irritation. With the success of the products I have tried, I can't wait to try more like the mascara, gloss and bronzer.
2y ago
I recently tried the Tower 28 Lip Jellies and I have to say, I am in love! The formula is so smooth and hydrating, and it gives my lips a beautiful shine without feeling sticky or heavy. The colors are also stunning - I have the shades "Cashew" and "Fire" and both are absolutely gorgeous. I appreciate that these lip jellies are made with clean, non-toxic ingredients, so I can feel good about using them on my lips. Overall, I highly recommend the Tower 28 Lip Jellies to anyone looking for a hydrating and beautiful lip product.
2y ago
I bought Tower 28 because I liked that their products were fragrance-free which is great for my sensitive skin! I also love that it is an asian-american founded brand. I have the lip gloss in the color Sesame and their lip liner in the color Draw Me. It’s an unbeatable lip combo that I get so many compliments on!! The gloss is not sticky and the color looks incredible on all skin tones.