Rotten

Rotten

Rotten reviews and discussion

4.4

84% of reviewers would recommend to a friend

Reviews mention

  • Innovative and nostalgic branding
  • Eco-friendly compostable packaging
  • Health-conscious, low-sugar candy
  • Strong, engaging marketing strategy
  • Inconsistent flavor assortment
  • Bland flavor in some products
  • Small portion size for price
  • Unexpectedly chewy texture

Is Rotten good? Based on reviews, Rotten's gummy worms are a healthier alternative with fun branding, but they have room for improvement in flavor consistency and texture. The brand's unique marketing and commitment to eco-friendly packaging are standout strengths, while some users have noted issues with portion size and flavor distribution. These factors should be considered by potential buyers.

AI summary based on Thingtesting reviews

19 reviews and posts

  • I tried this brand a couple of weeks ago. I found it to be excellent tasting for the lower sugar option. I tried both the sour and the regular and enjoyed both. I think the health benefits made them worth the extra cost.

  • The package held a super low amount for the price. Like the mission of the brand, but for the amount of gummies AND the uneven distribution of flavours, I would not repurchase. I think Rotten needs to up-level their operations, though their marketing is on point.

  • Rotten is my favorite brand for sour gummy candy. I like how many retailers I shop at carries their candy. The sour worms are mildly sour but not too much so, that I can let my toddlers enjoy some alongside me. This candy is similar to other products but fruit juice and no dyes are used.

    Received a free product from Rotten
  • I’m very disappointed in the batch I recently received. It’s supposed to be a fairly even assortment of all of the flavors in each bag, however, I have opened my 4th bag of 16 and the contents are just one flavor (watermelon)! My least favorite of the various flavors! How the heck is this even possible? Unless yall are just not paying attention to how many of each flavor is in each bag. I will not be ordering again, and you honestly would’ve had me as a recurring customer but now I’m telling everyone not to even waste their time because they will sorely disappointed. I hate when a product is as promising as this one and it severely disappoints.

  • I really love both the branding as well as the worms themselves. I do wish the sour worms were a bit more sour, but I can't complain. I love that these don't have anything artificial in them either.

    Received a free product from Rotten
  • I got to try these worms at their release party and they're great!! I think others have echoed this, but the improvements have been wonderful. The branding is spot on and they do a fantastic job keeping in line with the idea of being cool but still being good for you - unlike the traditional clean colors/branding that comes with other "good for you" brands. I'm really excited to see how Rotten continues to develop!

    Received a free product from Rotten
  • Yum! So glad I just purchased these gummy worms. I recommend the original flavor :) They have been a delicious snack throughout the day.

  • Loved the texture and the fact that is was candy I wouldn’t regret eating. I preferred the sour but think it could be even MORE sour. Can’t wait to see what’s next from them.

    Received a free product from Rotten
  • Good, healthier candy. Very sour!

    Verified purchase
  • This are delicious! Great sour flavor and awesome that there are no artificial flavors or sweeteners. I would def buy these again. Wish they sold a larger bag and can’t wait to see what else they make. A little pricy though

  • Honestly the best "healthier" gummies I've had. The gummy texture is there and it doesn't stick on your teeth or anything. I'd pick these up over regular gummies simply because they're less sweet (and I like that).

  • I was able to sample a few of the worms at Rotten's recent launch party. I was lucky enough to get to beta test the worms, and let me just say the final product was a HUGE improvement! This review is going to be about the non-sour worms, as I tried a sour one during the beta test and it was way too powerful for me! The final rendition of the worms is pretty good for being a low-sugar product, though it is definitely still apparent that it is not the same as a regular gummy worm. I also really like how the packaging is completely compostable. This brand truly excels with its branding. It gives those nostalgic gross vibes that were in a lot of products in my childhood. While I am a bigger fan of cute than gross, Rotten is doing a great job at what it's aiming for. I'm very happy to have been following this brand for a while, and I cannot wait to see what they have in store for the future!

    Received a free product from Rotten
  • To say I love candy is an understatement and one of my all time favorites is sour gummies in any and all varieties. So I had high expectations for these Gummy Worms by Rotten. While I really like the concept of a candy that has less sugar, added fiber and no artificial flavors, I just did not care for these. The flavor was bland, the sourness was minute and the texture was a bit too chewy for my liking. Also the portion size is small for the price you pay. Sadly, I will probably pass on these the next time I need my sour gummy worm fix.

    Verified purchase
  • Love the marketing! A+++. It's truly a whole vibe. The sour gummy worms are tasty enough to justify the price and appeal. In a saturated market (think SmartSweets, Alani Nu, TiDBiTs, etc.), these didn't exactly wow me. I would love to see if the Blue 1 can be substituted because it does make for a blue tongue. As for texture, the gelatin in this didn't make it very "gummy" so that was a little unexpected. Overall, I would love to support the brand for its ingenious marketing but feel that a 2.0 needs to be launched for the ingredient swap and texture change. Cool brand and a case study for marketing strategies!

    Received a free product from Rotten
  • liquid death of gummy candy! (need I say anything else?)

  • The sour worms are definitely "healthier" tasting and less chewy then a standard sour worm. I think if you're into clean eating and wanna do a side by side comparison and find these much cleaner, then it's totally worth it. Cause they definitely scratch the itch.

  • Love the worms! They taste like the worms of your childhood, just less sugar. My favorite are the sour. The bag feels like plastic, but is totally compostable which is great.

  • Can personally attest that these worms are so good...