Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • The scents will grab you and leave you addicted. I use the detox shampoo and the pet shampoo for my dogs consistently. Also will use either a tiny bit as bubble bath for the amazing scents. Excited for them to hopefully expand into new forms/modalities (like home goods?) so I can use the scents in other forms throughout the house.

  • I've used a lot of their products, but I especially love their hair mask. Every time I use it it makes my hair feel sooooo healthy. Plus it smells amazing.

  • I love Ouai!! I have been use it for years. Chic Packaging and Branding: Ouai is known for its sleek and stylish packaging, which adds a touch of luxury to everyday haircare routines. The brand's modern aesthetics are appealing and resonate with consumers looking for products that are both effective and visually pleasing. Effective Formulas: Many users report positive results from Ouai's products, from shampoos and conditioners to styling products. The brand focuses on creating formulas that are beneficial for different hair types and concerns, which is reflected in its widespread popularity. Innovative Products: Ouai often introduces innovative haircare products that address specific needs, such as dry shampoo foam and leave-in conditioners. This commitment to providing solutions for modern haircare challenges appeals to consumers looking for effective solutions. Cruelty-Free and Quality Ingredients: Ouai is cruelty-free and uses quality ingredients in its formulations. This combination of ethical practices and effective ingredients resonates with conscious consumers. Cons: Premium Price: The quality and branding of Ouai products are reflected in their price, which can be higher than average haircare products. Some consumers might find the cost prohibitive, especially for products used regularly. Scent Sensitivity: While many appreciate Ouai's signature scents, some individuals might find the fragrances too strong or not to their liking. Scent preferences are subjective and can affect the overall experience. Ingredient Sensitivity: Despite the brand's commitment to quality, some individuals might have sensitivities to certain ingredients present in Ouai products. It's important to review the ingredient list if you have known sensitivities or allergies. Final Thoughts: Ouai has established itself as a premium haircare brand that offers effective solutions with a focus on modern aesthetics and quality ingredients. The brand's celebrity association and innovative products contribute to its popularity, and the positive results reported by users speak to its effectiveness. While the higher price point might be a consideration for some, those looking for professional-quality haircare and a touch of luxury in their routine will likely appreciate Ouai's offerings. If you're willing to invest in your haircare and value products that combine effectiveness with stylish branding, Ouai is definitely worth exploring. Just be sure to consider any potential scent or ingredient sensitivities based on your personal preferences and needs.

  • Leave in conditioner was phenomenal for my hair, helped me stay hydrated and bring out my texture!

  • I looove OUAI’s wave spray. I have some unruly hair but I’m too impatient to style it most days. This product is super quick to use and gives me a fun, light look in no time!

  • I simply LOVE Ouai, they have the best smelling everything. Between their detox shampoo and they body wash (I own both), they are simply amazing. They have limited ingredient s so it feels more natural in your skin.

  • Ouai is pretty good. It’s not my favorite, but I will use it if nothing else is available. It tended to be ok for a few uses before my hair got used to it, then it became tangly.

  • I like this product a lot. I use the shampoo or conditioner for fine hair. I love that the formulation is light enough that my hair that has a tendency to fall flat has volume after I shower. I also get lots of compliments on how good I smell when I use it.

  • This will forever be my favorite hair care brand, it makes me feel clean while also smelling amazing!

  • I love the Detox shampoo. Smells amazing and leaves my hair feeling soft and clean.

  • They have this amazing product for waves, i literally can't live without it. It's always sold out but if you get your hands on it grab it.

  • I have tried the detox shampoo and it smells SO good. I would definitely recommend due to the smell but I could truly tell a difference in my scalp when using it.

  • Ouai is one of my favorite beauty brands this year. The wave spray is a staple for me. I have wavy hair and I love to use the spray on 2nd and 3rd day hair to revive my waves and add some much-needed texture. Also, LOVE the detox shampoo. It cleans so well and has the most lovely scent. Definitely a heavy-duty shampoo, so I alternate using it every few washes. I have been using a sample of the leave-in conditioner and have really loved it as well. It is super lightweight and I love that it sprays a thin mist onto your hair, making it super easy to get everywhere you need to. The best part about Ouai is the SCENTS, everything smells amazing. I love the melrose place scent, it is so fresh and clean. This summer, I am nonstop wearing the St. Barts body cream. It is divine!!! It just smells like summer. Can't wait for the fragrance to drop. Also, the cream itself is super thick and hydrating. It's pricey but SO worth it. You really can't go wrong with Ouai

  • The Ouai product line is amazing. I appreciate the fact that the products actually do what they promise to. As someone who has very sensitive skin, I love the fragrance inside of Ouai products as it smells heavenly, but doesn’t contain anything that flares up my skin.

  • Absolutely love Ouai!!!! Have been using their products for YEARS & am so obsessed! Best texture spray, the leave in is amazing and the rose oil!! Wow - I use it for hair and body!! Definitely one of my top hair care brands by far!

    Influencer for Ouai