4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
This will forever be my favorite hair care brand, it makes me feel clean while also smelling amazing!
I love the Detox shampoo. Smells amazing and leaves my hair feeling soft and clean.
They have this amazing product for waves, i literally can't live without it. It's always sold out but if you get your hands on it grab it.
I have tried the detox shampoo and it smells SO good. I would definitely recommend due to the smell but I could truly tell a difference in my scalp when using it.
Ouai is one of my favorite beauty brands this year. The wave spray is a staple for me. I have wavy hair and I love to use the spray on 2nd and 3rd day hair to revive my waves and add some much-needed texture. Also, LOVE the detox shampoo. It cleans so well and has the most lovely scent. Definitely a heavy-duty shampoo, so I alternate using it every few washes. I have been using a sample of the leave-in conditioner and have really loved it as well. It is super lightweight and I love that it sprays a thin mist onto your hair, making it super easy to get everywhere you need to. The best part about Ouai is the SCENTS, everything smells amazing. I love the melrose place scent, it is so fresh and clean. This summer, I am nonstop wearing the St. Barts body cream. It is divine!!! It just smells like summer. Can't wait for the fragrance to drop. Also, the cream itself is super thick and hydrating. It's pricey but SO worth it. You really can't go wrong with Ouai
The Ouai product line is amazing. I appreciate the fact that the products actually do what they promise to. As someone who has very sensitive skin, I love the fragrance inside of Ouai products as it smells heavenly, but doesn’t contain anything that flares up my skin.
3y ago
Absolutely love Ouai!!!! Have been using their products for YEARS & am so obsessed! Best texture spray, the leave in is amazing and the rose oil!! Wow - I use it for hair and body!! Definitely one of my top hair care brands by far!
3y ago
My daughter loves this line!
3y ago
Quality products that I can actually see a difference with. The Ouai Detox Shampoo was one of the first hair products that I used that actually did what it said it would VISIBLY. That shampoo took out all the buildup from my hair, especially the buildup due to the hard water at my apartment. It is STRONG and works — buyer beware, if you have extremely dry and brittle hair, use this product sparingly and use a conditioner after. On top of that, the product is cute and smells great. Love it.
3y ago
Okay, OUAI wave spray smells like you just left the salon but you really just sprayed it on your fresh hair and bonus it has also made your bathroom smell like bougie Paris hair spray. Unsure if I see a difference in what the product actually does for my hair but the smell alone is the easiest reason as to why. Also, the OUAI chill pills are so cute for your bath setup and really are the perfect size.
I absolutely love the apple cider detox shampoo. With fine hair it's difficult to find a shampoo that works but this one brings my hair back go life!
3y ago
Tried the sea salt spray. I wasn't a huge fan.
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Found it to be damaging. Didn't do anything as far as creating waves.
3y ago
Love the Wavy hair spray and the Air dry mousse. Both are part of my everyday hair routine. They don’t have much hold but get you some great textured waves and curls. I just finish with a flexible hair spray or add in another mousse/gel. The Detox clarifying shampoo works great every once in a while when you’ve been overdoing the dry shampoo and smells divine. Big fan
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I’m not sure all the products are non-comedogenic so something to look out for. The wave spray adds good texture but dries a bit too so wouldn’t recommend for really dry hair. Except that, they’re awesome and worth a try!
Bought the Ouai Hair Oil Mini when I ran out of my usual product while on vacation. It added shine and helped tame my frizz. I really smelled the gardenia and love the scent of this product. I thought the price point was good, the product worked, and it smelled nice. I would purchase this again.
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I've only tried the hair oil, and I applied it to damp hair with mousse prior to styling. My hair turned out shiny with less frizz. I haven't tried any other Ouai products, but after my experience with the hair oil, I totally would. There's nothing 'wrong' with this product per se. It's pretty good, I just know some of my full-size products at home are better.
Leave in conditioning spray is a must! My hair is noticeably softer, shinier, and smoother.
Ouai is probably one of the best brands of shampoo and conditioner that I have ever used. I was using the Monday shampoo and conditioner and I am not exaggerating when I say the drain would be covered in hair. Once I switched to Ouai, not only did I loose less hair, but my very fine hair became so very thick and fluffy, Yes, it is expensive, but it is worth it to at least try!!
1000000% would recommend this product!! I absolutely live for the body and scalp scrub. It smells phenomenal and makes my body feel so clean and smooth.
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Over pricing could be cheaper but know the product is high quality so you get what you pay for.
Not only does Ouai amazing products for your hair. They also have amazing fragrances.
4y ago
Have only tried a couple of products from this line but have loved them all. The detox shampoo is a holy grail for me and their scents are incredible.
4y ago
i have dry hair and since i use them my hair is so shiny, smooth, and moisturize !! i really love those product. My mom was totally amaze and bought the whole collection !
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Nothing ! I do believe good products are expensive and since then I cannot go back