Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

526 reviews and posts

  • I finally emptied the detox shampoo. A little goes a long way and really gets all the oils out. I did find it a bit too stripping for my hair, but it’s practically a clarifying shampoo so I guess it works? Wouldn’t buy again because my scalp was kind of itchy after every use.

  • I used the wave spray it made my hair stiff and dry I won’t be repurchasing although the product does small amazing . I have fine thin hair.

  • My favorite hair care brand right now. I've loved the air dry foam and the leave in conditioner. I was able to pick up the shampoo and conditioner set and the curl spray during the prime day sale. I'm looking forward to trying it all out! Overall, I've had great results so far and the products smell amazing

  • I've been using the Ouai detox shampoo for about 6 months and the Ouai leave in conditioner for over 3 years. Both never leave my hair with a residue but also don't leave my hair feeling dry and brittle. The smell is good, but not overpowering. After trying many different products these are ones that I return to again and again.

  • I love their shampoos and conditioner. It nourishes my hair without drying it out, and helps boost my natural curls without causing frizz. A high quality product at a very reasonable price.

  • Ouai has so many great products. I use the cleanser and hair detox. They work so well and smell really nice.

  • Received this exact product through a monthly subscription box, which is sometimes finicky because my hair-type is super fine, very straight highlighted blonde/naturally dirty blonde. Typically, hair products leave my hair too oily and these weighted down hairs are so fine. This product was fantastic with my hair-type because my hair felt malnourished before this product. Conditioned strands, that protects from heat damage and keeps my hair shiny and not too oily? Amazing!!

  • Smells amazing & works well! What more could you ask for? I’ve used the shampoo & conditioner, hair oil, and hair mask. I’ve enjoyed the smell of it all so much I’ve even bought the perfume.

  • The best smelling hair products out there! I love everything about Ouai

    Feedback

    I really do love everything about Ouai. The packaging is chic, the entire line smells incredible, I love how many different products there are. I always wait for website discounts because the price point is a bit high for the everyday consumer.

  • 10/10 love the Scalp & Body Scrub (although I only use it on my body) and the Texturizing Spray. Sleek packaging, feels luxurious but at the same time not crazy expensive. The fragrances also make the whole experience feel so luxurious and indulgent.

    Consultant
  • Expensive, but better than Olaplex. I liked this serum a lot, it tames my hair and gives it a nice softness. It’s not too oily or greasy, and it smells really great. It’s a little pricey, but if you consider that it doubles as a hair perfume, maybe that doesn’t make the coat so bad?

  • I’ve used the scalp scrubber and shampoo treatment thus far and absolutely love it. It’s not a strong fragrance which is nice. It doesn’t leave like a film on the hair like some other shampoos do. I love how healthy my hair and scalp feels after too. I have previously had issues with itchy and flaky scalp and doing this treatment usually every few weeks really helps.

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    The packaging is odd. I don’t love how it squeezes it but would love a pump type product for this item in the future.

  • I love their leave-in conditioner. The smell is amazing and it gives my hair a natural wave. But, to be honest, every time I use it, I know I have to wash my hair the next day. Definitely too oily.

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    Too oily...

  • I absolutely love the Ouai leave in conditioner. Every time I use it, I get compliments on my hair smelling good. The Ouai adds fragrance to their products, that can also be found in their perfumes. The Leave In conditioner made my hair feel healthier and shiny.

  • I like the look and feel of Ouai's products, and the dry shampoo is nice (although I personally prefer Dry Bar's a bit more -- the scent lasts longer), but this is a bit pricey. I don't use this everyday though, so I only go through one bottle every few months. I'd be using this everyday if it is a bit cheaper!

  • When I discovered this brand I immediately fell in love. Their products work amazing, my hair smells amazing and they actually work! Great packaging and good pricing. Available on Sephora!!

  • Obsessed with everything they make. I use their cleansing shampoo, and dry shampoo. Hair oil smells awesome, highly recommend.

  • Haven’t tried many of their products but their hair oil is amazing! I’ve gone through 2 bottles.

  • Just got a sample of their leave in conditioner and now I have to go buy a full size. Frizz free hair. smells amazing. Same goes for their hair oil.

  • Love Ouai! Produce are high quality and packaging is very luxurious. Products smell amazing and everything I use seems to work great. Also name is awesome!

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