Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • The best smelling hair products out there! I love everything about Ouai

    Feedback

    I really do love everything about Ouai. The packaging is chic, the entire line smells incredible, I love how many different products there are. I always wait for website discounts because the price point is a bit high for the everyday consumer.

  • 10/10 love the Scalp & Body Scrub (although I only use it on my body) and the Texturizing Spray. Sleek packaging, feels luxurious but at the same time not crazy expensive. The fragrances also make the whole experience feel so luxurious and indulgent.

    Consultant
  • Expensive, but better than Olaplex. I liked this serum a lot, it tames my hair and gives it a nice softness. It’s not too oily or greasy, and it smells really great. It’s a little pricey, but if you consider that it doubles as a hair perfume, maybe that doesn’t make the coat so bad?

  • I’ve used the scalp scrubber and shampoo treatment thus far and absolutely love it. It’s not a strong fragrance which is nice. It doesn’t leave like a film on the hair like some other shampoos do. I love how healthy my hair and scalp feels after too. I have previously had issues with itchy and flaky scalp and doing this treatment usually every few weeks really helps.

    Feedback

    The packaging is odd. I don’t love how it squeezes it but would love a pump type product for this item in the future.

  • I love their leave-in conditioner. The smell is amazing and it gives my hair a natural wave. But, to be honest, every time I use it, I know I have to wash my hair the next day. Definitely too oily.

    Feedback

    Too oily...

  • I absolutely love the Ouai leave in conditioner. Every time I use it, I get compliments on my hair smelling good. The Ouai adds fragrance to their products, that can also be found in their perfumes. The Leave In conditioner made my hair feel healthier and shiny.

  • I like the look and feel of Ouai's products, and the dry shampoo is nice (although I personally prefer Dry Bar's a bit more -- the scent lasts longer), but this is a bit pricey. I don't use this everyday though, so I only go through one bottle every few months. I'd be using this everyday if it is a bit cheaper!

  • When I discovered this brand I immediately fell in love. Their products work amazing, my hair smells amazing and they actually work! Great packaging and good pricing. Available on Sephora!!

  • Obsessed with everything they make. I use their cleansing shampoo, and dry shampoo. Hair oil smells awesome, highly recommend.

  • Haven’t tried many of their products but their hair oil is amazing! I’ve gone through 2 bottles.

  • Just got a sample of their leave in conditioner and now I have to go buy a full size. Frizz free hair. smells amazing. Same goes for their hair oil.

  • Love Ouai! Produce are high quality and packaging is very luxurious. Products smell amazing and everything I use seems to work great. Also name is awesome!

    Feedback

    No comments

  • I tried the wave spray, shampoo, and conditioner for fine hair. Did not notice a major difference in the quality/health of my hair while using the shampoo/conditioner, so not sure if it's worth the money. Smells great! The wave spray was ok. Did not last long.

  • This is a high quality brand with products that are staples in my haircare routine. Is it a pricey? Yes. Is it worth it? Absolutely.

    Feedback

    If they could bring the price down a little bit I believe their audience would increase and average number of products each consumer purchases each year would also increase.

  • I love their Hair Oil. I also really like the Air Dry product because I tend to wash my hair at night, so it dries quickly and with nice curls. I also use their pet shampoo!

    Feedback

    The conditioner is good, but not my favorite for my curly hair.

  • Scalp scrub and detox shampoo are my holy grail! I also recommend the leave in shampoo!

  • I love these products and the clarifying shampoo is my favorite. I have natural 3c/4a hair so I use a lot of moisturizing products and this cleans everything! Its especially nice after having braids for a long time.

    Feedback

    No improvements!

  • I like the scents of these products, but I'm not in love with the products themselves. I feel like the quality isn't there. I've tried Shampoo, Conditioner (Fine Hair), Body Scrub, Wave Spray, Leave In Conditioner, Dry Shampoo Foam...

    Feedback

    Scents are great but VERY strong.

  • I wish I didn’t love this brand so much because it is TOO expensive! I particularly love the wave spray and leave in conditioner. Works perfectly for my thick wavy hair.