Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

526 reviews and posts

  • I tried the wave spray, shampoo, and conditioner for fine hair. Did not notice a major difference in the quality/health of my hair while using the shampoo/conditioner, so not sure if it's worth the money. Smells great! The wave spray was ok. Did not last long.

  • This is a high quality brand with products that are staples in my haircare routine. Is it a pricey? Yes. Is it worth it? Absolutely.

    Feedback

    If they could bring the price down a little bit I believe their audience would increase and average number of products each consumer purchases each year would also increase.

  • I love their Hair Oil. I also really like the Air Dry product because I tend to wash my hair at night, so it dries quickly and with nice curls. I also use their pet shampoo!

    Feedback

    The conditioner is good, but not my favorite for my curly hair.

  • Scalp scrub and detox shampoo are my holy grail! I also recommend the leave in shampoo!

  • I love these products and the clarifying shampoo is my favorite. I have natural 3c/4a hair so I use a lot of moisturizing products and this cleans everything! Its especially nice after having braids for a long time.

    Feedback

    No improvements!

  • I like the scents of these products, but I'm not in love with the products themselves. I feel like the quality isn't there. I've tried Shampoo, Conditioner (Fine Hair), Body Scrub, Wave Spray, Leave In Conditioner, Dry Shampoo Foam...

    Feedback

    Scents are great but VERY strong.

  • I wish I didn’t love this brand so much because it is TOO expensive! I particularly love the wave spray and leave in conditioner. Works perfectly for my thick wavy hair.

  • The product works well. I did feel the conditioner made my hair feel softer.. However, I hate the smell of it. Smells like chemicals only.

  • I absolutely love every product from Ouai. The packaging and smell is so pleasant. I have used the full and travel size, so durable and makes me hair so nourished.

    No
  • Great variety of shampoos and conditioners available, the hair oil is not ideal for thick hair but great for finer hair not weighing hair down.

  • I use the fine hair shampoo and detox shampoo regularly. I have really fine hair that gets oily quickly, and this shampoo works great for me! I always shampoo twice, and I generally use the detox shampoo first if my hair feels really gross. I love the refill bags because you money and reduce plastic use.

  • I have very thick wavy texture hair that dries out very quickly so I’ve been on a quest for hair products that actually leave my hair moisturized and soft. I was intrigued because they have shampoo and conditioner based on hair thickness and I originally tried a sample and liked it. In the end, I ended up finally shelling out the money for Oribe which has worked wonders. I have pretty difficult hair, so Ouai might work better for others. Of all the products I tried over the course of a year: Favorites: - detox shampoo: can actually feel a difference and feels like it really cleans my hair - hair oil: obsessed with it, smells amazing and it’s so light but moisturizing but doesn’t leave my hair looking greasy, the one product I buy over and over again and recommend to friends with thick textured hair and they love it too Didn’t get much out of: - thick hair shampoo & conditioner: doesn’t feel like it actually moisturized any better than drugstore shampoo or conditioner - curl cream: didn’t work well for my texture, hair felt dry after - hair mask: this one took a while to decide if I liked or not because my hair felt so soft coming out of the shower, but I don’t think it actually stays that way for long vs Oribe where my hair actually feels soft for days

  • I love This brand so much I would recommend to all of y’all!!

  • changed my hair completely (in a good way) I recommend buying their products

    I don’t
  • Th detox shampoo is one of my favorite shampoos to use when my scalp needs some extra love. This definitely isn’t an every wash kind of shampoo for me, but it’s needed in my routine every few washes to help with product buildup. (I have 3c/4a hair)

  • Love the shampoo and conditioner but after a bottle had to switch due to residue buildup

  • Ouai's haircare products are pretty good, I do think they are a bit overpriced for what they are and don't always have quite as a dramatic effect as I would desire. The detox shampoo and leave-in conditioner are probably their best products.