4.6
95% of reviewers would recommend to a friend
MERIT
4.6 • 298 Reviews
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4.6
95% of reviewers would recommend to a friend
MERIT earns strong reviews as a minimalist, “your-skin-but-better” line that blends easily, flatters a natural look, and suits sensitive skin, with standouts like the Minimalist Complexion Stick, Flush Balm blushes, Day Glow highlighter, Bronze Balm, Clean Lash mascara, and Shade Slick lip oils. Reviews also flag weaknesses: color products that fade quickly, sheer coverage that won’t satisfy full-coverage users, packaging issues (sticks breaking, messy pumps, mascara cap stickiness), occasional dryness/creasing on textured or dry skin, and inconsistent shade matches for some complexions.
AI summary based on Thingtesting reviews
2mo ago
I love the brand mission of being cruelty free, vegan and clean. That is really important to me when buying makeup products. Not only are they great products and don't break out my skin, the packaging is also beautiful! Highly recommend Merit.
Verified purchase
2mo ago
My go-to for coverage. I’ve probably repurchased this 3 times and it lasts incredibly long. It’s a holy grail product for me.
7mo ago
I have very sensitive skin so I am very basic when it comes to moisturizer and use, and have always used La Roche-Posay's, Double Repair Face Moisturizer. This moisturizer was a very nice travel size, but did have a weird smell to it that I didn't love.

Verified purchase
7mo ago
This has become my favorite concealer and is my favorite product from MERIT! I'm already on my third stick. I'm using the shade Silk. Perfect amount of coverage while still feeling really light and blending easily.

Verified purchase
1y ago
The Merit Great Skin Moisturizer has quickly become a favorite for those seeking a lightweight, hydrating base that seamlessly integrates into both skincare and makeup routines. Designed as a priming moisturizer, it offers a dual function, providing essential hydration while prepping the skin for makeup application. The product has a silky, smooth texture that absorbs quickly without leaving a greasy residue. Its lightweight formula ensures that it doesn't feel heavy on the skin, making it suitable for daily use. As a primer, the Great Skin Moisturizer effectively blurs imperfections and creates a smooth canvas for makeup application. Its hydrating properties ensure that makeup applies evenly and lasts longer throughout the day. Its clean formulation and effective performance make it a worthy addition to any skincare routine.

6mo ago
I really wanted to love Merit Beauty. The packaging is nice and the whole “no-makeup makeup” is right up my alley. I already had their blush and ordered the Brush No. 1, The Uniform (shade 26), and the Minimalist Perfecting Stick during the Thingdrop. Unfortunately, it just doesn’t work for me. I have slightly dry, textured skin, and I find these products really emphasize that texture, making my skin look worse than simply foregoing makeup. I also struggle with the blush, which seems to always end up patchy. It’s a shame because the shades are genuinely beautiful. At first I thought it might be user error, but find myself reaching for these products less and less over time.

Verified purchase
7mo ago
Merit is a clean, minimalist beauty brand that focuses on effortless, everyday makeup. Their products are lightweight, skin-friendly, and designed to enhance natural beauty rather than cover it up. I love how simple and easy their formulas are—everything blends beautifully and feels comfortable on the skin. From their creamy blushes to tinted balms and eye products, everything gives a fresh, radiant finish that looks natural and wearable all day. The brand is also cruelty-free and uses thoughtful, clean ingredients, making it perfect for anyone who wants makeup that’s both effective and kind to the skin.

7mo ago
I love the Merit Flush Balm! It’s a lightweight, creamy blush that gives my cheeks a fresh, natural glow. The color blends so easily, and the dewy finish makes my skin look healthy without feeling sticky or heavy. Perfect for a quick, everyday look.

The products are easy to blend, and easy to use. Very useful for a minimal but staple look. I wouldn’t recommend to those that love wearing a lot of makeup because the formulations will not perform well and will patch.

I love merit. The simplicity of the products. Honestly anyone can do their makeup if they use merit. I wouldn’t recommend the stick foundation for those with drier skin because it clings to the dryness, and the bronzer is very creamy and doesn’t work well with powders. When using, less is more.

Mixed reviews across the product line. Some of the items I have used have been great - I love the blushes and bronzer. However, the foundation tends to sit on top of my skin and doesn't blend well. The amount of foundation is miniscule. I really like the packaging - it makes it easy to travel well.

7mo ago
I like how sheer this blush is and how easy it is to apply. It doesn’t stay on long, but it is really natural and buildable. Even the darker shades aren’t too intense on my fairer skin tone. Make sure to set it with powder.

1y ago
I have really fair skin and most lipsticks look like way too much color on me. I love Merit for how sheer, balmy, and comfortable the formula is; they're easy to apply and give me the perfect sheer wash of color. Baby is my favorite shade, the perfect neutral rosy pink on me!

1y ago
I love the packaging of the blush. It’s so easy to roll onto my cheeks, lids, nose and lips for a cohesive look. The pigment is medium-heavy, yet sheer for easy to build. I love that blends well with my foundation and sunscreen. I own fox and mood and use mood on the daily.

Effortless, glowy, and wearable. My daughter and I both love Merit — every product just works. The liquid lipstick feels soft and natural, the SPF foundation gives that perfect skin-but-better finish, and the cream blush melts in like a dream. The highlighter is our favorite — subtle, dewy, and never glittery. It’s the kind of makeup that makes you look like you, just a little more polished.

After working from home, I've cut down my make up routine a lot, but want to still be put together when doing kid drop off and pick up. Merit is the perfect solution as I can still look polished but not overdone. The intro set allowed me to try multiple of Merit's products - the foundation/concealer stick, lip gloss, liner, bronzer and blush. It was also easy to apply with or without a make up brush as it's pretty forgiving. Great make up for on the go and comes with a cute bag for first orders off their website. Personally as an oily girl, I would say this wouldn't hold up to a night out or a whole in-office work day, but that's just my skin. Out of all the products, I really loved the blush. It's easy to use and blend and with such pretty colors - it was really hard to choose but I ended up with Cheeky. A great just-worked-out flush and not looking too artificial. My second favorite is the shade slick in pointelle, which worked well with the lip liner in coupe. I also appreciate the foundation/concealer stick, I think it would be great for touch up. Personally I didn't care for the brush, but it came with the set. They also have skincare, and I got the great skin double cleanse. Love how it made my skin feel - clean but not too drying. Overall, very happy with my purchase and would consider for gifting!

Verified purchase
I had a mixed experience with these products. I love the concealer/foundation stick & brush, both excellent. The pot eyeshadow on the other hand was a major let down. I loved the colour but It started to dry out and became this thick paste that is almost impossible to use and would drag on my eyes if i attempted to apply it.

I love Merit Beauty! They’re a cruelty free Vegan brand. Their products are high quality. I tried their Great Skin serum and my skin had a glow immediately. Over the next few weeks I could notice the improvement on my skin. It’s so hydrating and the quality is amazing. Highly recommend!

I have purchased the brow pomade "Brow 1980" and "The Minimalist" complexion stick. I love the brow pomade tint and texture. It always makes my brows pop! It is easy to apply and has a sleek minimalist packaging. I also love the complexion stick and recently purchased the brush so that I can better apply it to my face. One thing I wish they did was re-release the black bag that they give out with your first purchase or have that as an add on!

I'm a fan of Merit beauty products. I've been using them for the past few years and have found it to be simple, easy to use/blend, and at an "ok" price point. I've tried the majority of the products, and my go to's are: - Flush Balm: yes, I know it doesn't last throughout the day, but I love how easy to blend with your fingers. And the colors are stellar. - Merit Shade Slick: this gives me the perfect pigmented lip, without stickiness or weird aftertaste. It keeps the color for eyes. - Merit Brow Gel: yes, there are lots of brow gels that can do the trick, but something about this one is higher-tier. - Merit Great Skin Double-Cleanse: I just started using this product, but think it's great because it cleans off makeup/SPF very well and doesn't strip the skin because it is part oil-cleanser. One thing I love is that they label whether their makeup is cool or warm toned. Surprisingly, that can be hard to find! I feel less enthusiastic about items like the mascara (too subtle), the Uniform SPF tinted moisturizer (too drying). They definitely have products that don't resonate with me as much, especially in comparison of price.

Verified purchase