E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • I love elf overall as a brand. I like the pricing and how it has a lot of dupes to expensive stuff. I really like their face moisturizer….I LOVE that there’s a fragrance free option and it’s super moisturizing

  • E.l.f. is one of my favorite brands, I think the quality of the products for the price point is unbeatable. Some products are occasionally a miss, but generally speaking, most products are great. I particularly like their brushes because they are extremely affordable for the quality and their brow freeze is the best!

  • E.l.f. is one of my absolute favorite cosmetic brands. They are affordable, cruelty-free, vegan, and I feel good about myself when I'm wearing it.

  • love elf because you can get good quality products for a lower price. their makeup brushes work great, and i also like their lip sugar scrub.

  • Overall majority of elf’s products are pretty good. I love the pore putty primer and use it everyday. I also use a lot of their makeup brushes. They have lots of colors of lip products and they are all affordable. The brand has definitely improved over the last ten years and while it’s not my go to for everything they’re a cheap staple in anyone’s makeup kit.

  • There are a lot of options with the E.L.F. brand. They have every type of make up and make-up accessories that you could think of. I specifically have the eyebrow pencil and the primer. Those are my two favorite items of their products. The make-up is good but not amazing. They definitely are great for if you're on a budget. I have bought the eyeshadow palettes in the past and the fallout from the eyeshadow was too much.

  • Love Love love. I love their face primer so much.Stick so good and lasted all day and night!.You should get this and I’m telling you you’ll be surprised how quick they stocked out.

    Influencer for E.l.f
  • A great affordable and accessible brand. I do think their recent products they get very confident with their prices. A lip product from Elf being $8 is is pushing it. I do love their products though, a very consistent brand. I love the putty blushes!

  • Ok, some products are sticky, but wide variety of colours and cheap though.

  • I definitely think they're a hit or miss. I love the putty products, but I've tried the brow pencils and its super waxy so it's not my fav. I definitely am open to trying their other products.

  • I love elf products!! They are so affordable and their products meet up to so many peoples standards! Great option for people who dont want to spend lots of money on makeup and skincare

  • Great price point but extremely low quality products that leave my face oily and seem to come off within just an hour.

  • Face Primer - base for the face. By the way, in recent years, this brand has become famous precisely for its primers, and they offer many types. This is a classic silicone, slippery base that fills the pores and nicely smooths the surface of the skin. The powder is easier and more beautiful to apply over this base

    Influencer for E.l.f
  • I use elf products for highlighter and blush and they stay on for the whole day, would recommend. it also doesn’t irritate my skin.

  • Although over the years it has gone from an Uber inexpensive product I still feel it’s worth the money and the hype. They’re new line of primers are my new go to and I don’t use any other product. There are no less than 3 tubes of the sticky primer in my make up case at any time due to high demand. Love elf products.

  • Elf products are great alternatives to expensive brands and are good quality for the price! I love the putty blush!

  • The hydrogrip face primer is my fav! Great dupe for Milk's hydrogrip and it really does keep my skin hydrated. I'm prone to dry skin and I cannot go without this unless I want to look like a crusty lizard.