E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • Overall majority of elf’s products are pretty good. I love the pore putty primer and use it everyday. I also use a lot of their makeup brushes. They have lots of colors of lip products and they are all affordable. The brand has definitely improved over the last ten years and while it’s not my go to for everything they’re a cheap staple in anyone’s makeup kit.

  • There are a lot of options with the E.L.F. brand. They have every type of make up and make-up accessories that you could think of. I specifically have the eyebrow pencil and the primer. Those are my two favorite items of their products. The make-up is good but not amazing. They definitely are great for if you're on a budget. I have bought the eyeshadow palettes in the past and the fallout from the eyeshadow was too much.

  • Love Love love. I love their face primer so much.Stick so good and lasted all day and night!.You should get this and I’m telling you you’ll be surprised how quick they stocked out.

    Influencer for E.l.f
  • A great affordable and accessible brand. I do think their recent products they get very confident with their prices. A lip product from Elf being $8 is is pushing it. I do love their products though, a very consistent brand. I love the putty blushes!

  • Ok, some products are sticky, but wide variety of colours and cheap though.

  • I definitely think they're a hit or miss. I love the putty products, but I've tried the brow pencils and its super waxy so it's not my fav. I definitely am open to trying their other products.

  • I love elf products!! They are so affordable and their products meet up to so many peoples standards! Great option for people who dont want to spend lots of money on makeup and skincare

  • Great price point but extremely low quality products that leave my face oily and seem to come off within just an hour.

  • Face Primer - base for the face. By the way, in recent years, this brand has become famous precisely for its primers, and they offer many types. This is a classic silicone, slippery base that fills the pores and nicely smooths the surface of the skin. The powder is easier and more beautiful to apply over this base

    Influencer for E.l.f
  • I use elf products for highlighter and blush and they stay on for the whole day, would recommend. it also doesn’t irritate my skin.

  • Although over the years it has gone from an Uber inexpensive product I still feel it’s worth the money and the hype. They’re new line of primers are my new go to and I don’t use any other product. There are no less than 3 tubes of the sticky primer in my make up case at any time due to high demand. Love elf products.

  • Elf products are great alternatives to expensive brands and are good quality for the price! I love the putty blush!

  • The hydrogrip face primer is my fav! Great dupe for Milk's hydrogrip and it really does keep my skin hydrated. I'm prone to dry skin and I cannot go without this unless I want to look like a crusty lizard.

  • I like how affordable their makeup brushes are. They feel pretty good quality to me and work well with my makeup routine.

  • A wide variety of products, great pigmentation, great value and cruelty free! Their concealer hides literally everything.

  • I have used a lot of different elf products, my favorite include their eyeliner pens, translucent powder, mascara, cc cream, and eyebrow pencils. Their products are a great price point and last really well. I highly recommend the brand.

  • This is my FAVOURITE make-up brand. So reasonably priced, the products are excellent. The Halo Glow range is perfect, and the mascara and the eyeliner is comparable to other brands at a much lower price.