E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • I like how affordable their makeup brushes are. They feel pretty good quality to me and work well with my makeup routine.

  • A wide variety of products, great pigmentation, great value and cruelty free! Their concealer hides literally everything.

  • I have used a lot of different elf products, my favorite include their eyeliner pens, translucent powder, mascara, cc cream, and eyebrow pencils. Their products are a great price point and last really well. I highly recommend the brand.

  • This is my FAVOURITE make-up brand. So reasonably priced, the products are excellent. The Halo Glow range is perfect, and the mascara and the eyeliner is comparable to other brands at a much lower price.

  • In general really like these products. These products fit my lifestyle, where I'm not heavily into makeup etc, but allow me to spruce up without having to research what goes on when and how etc. Seem a good quality product.

  • All their products are just amazing! You honestly can't go wrong with Elf. It's a huge plus that I can find quality makeup/products at my local target or drug store without spending an arm and a leg.

  • Primer spreads very easily and gives a nice feel to the skin to prep for the makeup

  • I love ELF, specifically their face products. Definitely great quality products at affordable prices! Many of the ELF products I have used this year are dupes to high-end makeup brands. The Halo Glow Contour Wand is the perfect shade to shape my face and is so easy to blend out. The Camo Concealer has the highest amount of coverage, but doesn't look cakey, blends like a dream and you only need a little bit of product so it lasts forever! The Power Grip face primer makes the best base for my makeup, makes my skin look so smooth and my makeup lasts all day without using setting spray or powders.

  • I love the affordability of this brand and have found most of their products do work really well. I was left surprised the first time I bought an ELF product because it was better than I expected. I would give it 4 stars because there are a few products that are still a little cheap feeling, but still something I'd recommend.

  • e.l.f. Cosmetics has been a pleasant surprise for me. Most of their products have not only impressed me but also worked exceptionally well for my beauty routine. Impressive Pigmentation: e.l.f.'s eyeshadows have truly won me over. The pigmentation is remarkable, especially considering the affordable price point. I find their eyeshadows comparable to high-end brands, making it a go-to choice for creating vibrant eye looks. Tacky Primer Perfection: One product I can't get enough of is their primer. It's wonderfully tacky, which means my makeup stays put throughout the day. It's an unsung hero in my makeup routine, providing a solid base for all-day wear. Sensational Scents: One of the little joys of e.l.f. Cosmetics is the pleasant scent that accompanies some of their products. It's a delightful touch that makes the application process more enjoyable. Collabs That Keep Me Coming Back: e.l.f.'s collaborations throughout the year are a brilliant marketing strategy, and they definitely work on me. I adore the excitement of new, limited-edition collections that make me want to try out their latest creations. In conclusion, e.l.f. Cosmetics has been a consistent winner in my makeup bag. Their affordable yet high-quality products have made me a loyal customer. Whether it's the vibrant eyeshadows, the tacky primer, or the enticing collabs, e.l.f. has a knack for delivering impressive beauty experiences that keep me coming back for more.

  • I love E.l.f cosmetics because I can purchase them online or in person. Their products are also safe for my skin. I like that they're cruelty-free and affordable. Their packaging is clean and simple.

  • Texture: Assess the texture of the primer. Is it lightweight, creamy, or gel-like? A good primer should feel comfortable on the skin and provide a smooth base for makeup application. Grip and Longevity: Since the product is called "Face Grip Primer," it likely aims to help makeup adhere and last longer. Check if it effectively extends the wear time of your makeup and keeps it in place throughout the day. Pore Minimizing and Smoothing: Some primers also claim to minimize the appearance of pores and create a smoother complexion. Evaluate whether it blurs imperfections and creates a more even skin texture. Hydration: Consider whether the primer provides hydration to your skin. Dry or dehydrated skin may benefit from a primer that has moisturizing properties. Matte or Dewy Finish: Determine if the primer leaves your skin with a matte, satin, or dewy finish, depending on your desired look. Compatibility: Check if the primer is suitable for your skin type (e.g., oily, dry, sensitive) and if it works well with your other makeup products. Packaging: Assess the packaging for practicality and hygiene. A pump or squeeze tube is often preferred for dispensing product cleanly. Price: Evaluate the price point of the product and whether it offers good value for its performance. Allergies or Sensitivities: Be aware of any specific ingredients in the primer that you may be allergic to or sensitive to, especially if you have sensitive skin. Remember that personal preferences can vary, and what works well for one person may not work as effectively for another. Reading reviews and trying the product yourself is often the best way to determine if a particular primer, such as the e.l.f. Face Grip Primer, suits your specific makeup needs and skin type.

  • Everything I've tried from E.L.F. I have loved. There are so many great products from makeup to skincare, and so often I prefer E.L.F's affordable products to those advertised as luxury brands at much higher price points. Any time you're looking for the best value for your money, this brand is the one to turn to!

  • I love the putty bronzer. The pigment is good and blends well. I will say. I’m not sure it lasts alllll day but it does the job well for a fraction of a lot of other brands.

  • Not only is E.l.f affordable the products are so good dare I say even better than high-end products. This brand is definitely the OG of dupes and they still reign supreme in dupes. I love their brushes, concealers, and glosses!

  • I love this product it's great for daily wear. Easily can be thrown in your purse and reapplied if needed but normally not. Great for all skin types and shades!

  • Great value for product. I use their eyebrow makeup that comes in a pot, in particular. Similar to NYX products. If you like one, you'll like them both.

  • You can never go wrong with ELF Products. Affordable and honestly the best out there. They are truly amazing.