E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • In general really like these products. These products fit my lifestyle, where I'm not heavily into makeup etc, but allow me to spruce up without having to research what goes on when and how etc. Seem a good quality product.

  • All their products are just amazing! You honestly can't go wrong with Elf. It's a huge plus that I can find quality makeup/products at my local target or drug store without spending an arm and a leg.

  • Primer spreads very easily and gives a nice feel to the skin to prep for the makeup

  • I love ELF, specifically their face products. Definitely great quality products at affordable prices! Many of the ELF products I have used this year are dupes to high-end makeup brands. The Halo Glow Contour Wand is the perfect shade to shape my face and is so easy to blend out. The Camo Concealer has the highest amount of coverage, but doesn't look cakey, blends like a dream and you only need a little bit of product so it lasts forever! The Power Grip face primer makes the best base for my makeup, makes my skin look so smooth and my makeup lasts all day without using setting spray or powders.

  • I love the affordability of this brand and have found most of their products do work really well. I was left surprised the first time I bought an ELF product because it was better than I expected. I would give it 4 stars because there are a few products that are still a little cheap feeling, but still something I'd recommend.

  • e.l.f. Cosmetics has been a pleasant surprise for me. Most of their products have not only impressed me but also worked exceptionally well for my beauty routine. Impressive Pigmentation: e.l.f.'s eyeshadows have truly won me over. The pigmentation is remarkable, especially considering the affordable price point. I find their eyeshadows comparable to high-end brands, making it a go-to choice for creating vibrant eye looks. Tacky Primer Perfection: One product I can't get enough of is their primer. It's wonderfully tacky, which means my makeup stays put throughout the day. It's an unsung hero in my makeup routine, providing a solid base for all-day wear. Sensational Scents: One of the little joys of e.l.f. Cosmetics is the pleasant scent that accompanies some of their products. It's a delightful touch that makes the application process more enjoyable. Collabs That Keep Me Coming Back: e.l.f.'s collaborations throughout the year are a brilliant marketing strategy, and they definitely work on me. I adore the excitement of new, limited-edition collections that make me want to try out their latest creations. In conclusion, e.l.f. Cosmetics has been a consistent winner in my makeup bag. Their affordable yet high-quality products have made me a loyal customer. Whether it's the vibrant eyeshadows, the tacky primer, or the enticing collabs, e.l.f. has a knack for delivering impressive beauty experiences that keep me coming back for more.

  • I love E.l.f cosmetics because I can purchase them online or in person. Their products are also safe for my skin. I like that they're cruelty-free and affordable. Their packaging is clean and simple.

  • Texture: Assess the texture of the primer. Is it lightweight, creamy, or gel-like? A good primer should feel comfortable on the skin and provide a smooth base for makeup application. Grip and Longevity: Since the product is called "Face Grip Primer," it likely aims to help makeup adhere and last longer. Check if it effectively extends the wear time of your makeup and keeps it in place throughout the day. Pore Minimizing and Smoothing: Some primers also claim to minimize the appearance of pores and create a smoother complexion. Evaluate whether it blurs imperfections and creates a more even skin texture. Hydration: Consider whether the primer provides hydration to your skin. Dry or dehydrated skin may benefit from a primer that has moisturizing properties. Matte or Dewy Finish: Determine if the primer leaves your skin with a matte, satin, or dewy finish, depending on your desired look. Compatibility: Check if the primer is suitable for your skin type (e.g., oily, dry, sensitive) and if it works well with your other makeup products. Packaging: Assess the packaging for practicality and hygiene. A pump or squeeze tube is often preferred for dispensing product cleanly. Price: Evaluate the price point of the product and whether it offers good value for its performance. Allergies or Sensitivities: Be aware of any specific ingredients in the primer that you may be allergic to or sensitive to, especially if you have sensitive skin. Remember that personal preferences can vary, and what works well for one person may not work as effectively for another. Reading reviews and trying the product yourself is often the best way to determine if a particular primer, such as the e.l.f. Face Grip Primer, suits your specific makeup needs and skin type.

  • Everything I've tried from E.L.F. I have loved. There are so many great products from makeup to skincare, and so often I prefer E.L.F's affordable products to those advertised as luxury brands at much higher price points. Any time you're looking for the best value for your money, this brand is the one to turn to!

  • I love the putty bronzer. The pigment is good and blends well. I will say. I’m not sure it lasts alllll day but it does the job well for a fraction of a lot of other brands.

  • Not only is E.l.f affordable the products are so good dare I say even better than high-end products. This brand is definitely the OG of dupes and they still reign supreme in dupes. I love their brushes, concealers, and glosses!

  • I love this product it's great for daily wear. Easily can be thrown in your purse and reapplied if needed but normally not. Great for all skin types and shades!

  • Great value for product. I use their eyebrow makeup that comes in a pot, in particular. Similar to NYX products. If you like one, you'll like them both.

  • You can never go wrong with ELF Products. Affordable and honestly the best out there. They are truly amazing.

  • Having tried a range of products there isn't any I wouldn't recommend. the poreless putty primer is always my go to and I'm on my third tub. the lip glosses are fantastic both the plumping and non plumping varieties. mascaras, eyeliners and eyeshadows have all been great. and I'm looking to try their blush ranges soon. great place to start for those looking to get into beauty at an affordable price point

  • ELF Expert Liquid Liner‧˚꒰🐾꒱༘ As a loyal customer of ELF cosmetics, the one item I’ve constantly bought throughout the last couple of years is Expert Liquid Liner. For me personally I find the product easy to apply and very precise precision when try to create the perfect cat eye.🖤🐾

    Influencer for E.l.f
  • Overall, I really E.l.f. I feel like they've done an incredible job of making affordable quality products. While not every product is incredible, I have replaced many of my high-end makeup products with E.l.f.

  • Some products I really enjoy, others, not so much. Nice variety of product and colors. The price-point is affordable. Lip color, gloss, stains are nice. Concealer is good. Can't say I am a big fan of the eyeliner. I tend to use eyeshadow with a very thin brush for my eyeliner.I use a foundation from another cosmetic company as it's hard to find the color, texture, coverage I like so when I found it, I stuck with it.