CUUP reviews and discussion

3.7

58% of reviewers would recommend to a friend

Reviews mention

  • Elegant mesh aesthetics and colors
  • Luxe, soft tactile materials
  • Lightweight, barely-there comfort
  • Flattering balconette lift and shape
  • Inconsistent, unreliable sizing system
  • Premature band stretching durability
  • Strap slippage ergonomic problem
  • Thin mesh, minimal nipple coverage

CUUP earns mixed reviews: the brand delights many with chic, unlined mesh bras (notably the Balconette, Demi, Scoop, and Plunge) that feel light, luxe, and often invisible under clothes, yet reviews also flag inconsistent sizing, limited inclusivity, and durability issues like bands stretching and straps slipping. Fans praise elegant colors, soft materials, and comfortable support when the fit lands; detractors report underwire poking, minimal nipple coverage, flimsy underwear, and non-returnable knickers, making fit and fabric preferences crucial before buying.

AI summary based on Thingtesting reviews

65 reviews and posts

  • I've recently tried out a few bras from CUUP, and I'm pretty impressed. The designs are minimalistic yet super chic, which makes them feel fresh and modern. The fabric is soft and comfortable, with just the right amount of stretch, and they come in a range of sizes that actually cater to different body types. The support is solid without feeling restrictive, which is a huge plus. One of my favorites has to be their balconette style, it's flattering and gives a nice lift without any fuss. The color options are great too, from classic neutrals to more unique shades, so you can mix and match with your wardrobe easily. Overall, CUUP bras manage to blend style with functionality perfectly. They're a bit of an investment, but considering the quality and fit, it's totally worth it. If you're looking for bras that are both stylish and reliable, CUUP is definitely worth checking out!

  • Cuup bras are the most comfortable bras I have ever tried. However, if you have a large chest, or maybe even if you don't, they don't last too long. For their price point, it is a bit upsetting having to get rid of really expensive and comfy bras after a few months of wear.

  • I like the design of their bras, very classic and cute. The fit was really just not right, I tried two different sizes and couldn't find one that worked.

  • I love their underwear!! SO comfortable and comes in lots of practical cuts/colors. The quality is super great. I do wish they had some "sexier" options.

  • The plunge bra is my favorite. The underwire is very uncomfortable after a couple of hours though. Their sizing can be a bit off from other brands.

  • I was searching for a new bra since I didn't want to support V.S. anymore and CUUP was great. I ordered a couple since it was my first time and someone reached out to help me figure out what the describing how the fit was supposed to be. and everything and found the best one for me. The packaging is extremely eco-friendly and comes with a wash bag. Later decided to try the underwear and was so shocked at how comfortable it was. Now am extremely loyal to the brand and have repurchased it multiple times.

  • I love the concept of these bras, as it is so hard to find a good unlined bra but I've had to buy/return a few times to get the right fit. Love their return policy. Love their color selection as well. Clean design.

    Feedback

    Shipping times are very long at 7-10 days.

  • Luxurious, with materials and hardware that feels very high-quality. I love the unboxing experience (it comes with a fun sticker and a re-useable mesh washing bag). Overall comfortable, attractive, and simple. I love the brand and their focus on showing real bodies in their marketing and social media presence.

    Feedback

    I want to love Cuup but I found that the band of their bras really stretch out over time and don't hold their shape well. I also found that the cups actually gave more coverage than I was looking for.

  • Love how comfortable and supportive the bra is. It comes with a mesh wash bag to protect it during wash which was great.

  • Can you feel sexy and supported? Yes and Yes. With CUUP, you can't help look at yourself and say daaaaaaaang you look great. I have 3 pairs and wear a C cup. The wire supports without the wire poking sensation (you know what I am talking about) and the mesh fabric is thick enough that your breast stays in place and remains the same shape but thin enough that it feels like there's nothing there.

  • I liked my cuup bra! I have 2 unlined balconettes. The return policy was super helpful. Overall I like the brand but I realized I didn’t love unlined bras for myself.

  • CUUP bras are good quality, but my favorite thing about the brand is how they offer a wide variety of sizes. It can be difficult for me to find bras that fit in both the band and the cup where I don't have to spend an arm and a leg. Plus, I'm partial to unlined bras, which usually aren't super high quality at an affordable price.

  • SO great! I have two of their bras and love them so much. I wear them every week. Super high quality and have survived several washes in varied types of machines...

  • I have multiple pairs of the balconette mesh. I would advise you to go up a cup size! The customer service here though is a little bit of a mess. On one occasion, the website has glitched on me and changed the size in my order on a final sale bra. I caught it within a few hours of purchasing and sent an email. I went back and forth for days -- they refused to accommodate an exchange for size. And on separate occasions, I have had the wrong size mailed to me -- a different bra than appeared on the order and receipt. Bizarre and an unnecessary hassle. At this point, I am hesitating to order from them again. I have only been tempted during their sales. I know I'll fall for their games at some point in the future, just trying to stay away as long as I can.

  • Shipping was fast and their underwear is so soft but still breathable. I love their scoop bra but the fabric stains easily with sweat and I can't get it to wash out but I would still recommend! Every order comes with one of those delicates washing bags for laundry which is nice.

  • I love my cupp bras because they’re super comfortable but I think a tad too expensive for the item itself. I have 3 and don’t find the need to order more.

    Feedback

    Pricing, possible! Or transparency to how the items are priced and why, etc.

  • These bras are the best! They fit amazing, are super comfy and too cute! I only wish they made one that was lined as sometimes I don't want to run the risk of nipping.

  • my wife loves these bra's... the fit is great (even though they do run a bit small), the quality/construction is great and resultantly so is the support... also love the brand