3.7
58% of reviewers would recommend to a friend
CUUP
3.7 • 65 Reviews
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3.7
58% of reviewers would recommend to a friend
CUUP earns mixed reviews: the brand delights many with chic, unlined mesh bras (notably the Balconette, Demi, Scoop, and Plunge) that feel light, luxe, and often invisible under clothes, yet reviews also flag inconsistent sizing, limited inclusivity, and durability issues like bands stretching and straps slipping. Fans praise elegant colors, soft materials, and comfortable support when the fit lands; detractors report underwire poking, minimal nipple coverage, flimsy underwear, and non-returnable knickers, making fit and fabric preferences crucial before buying.
AI summary based on Thingtesting reviews
5y ago
I'm between a 3 and a 4 star here. The sizing is questionable, the underwire left a mark on my skin for the first month of wearing (now I think its stretched enough where it's not as restrictive)... but I do love the feel, look and quality.
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I'd love to see some more inclusivity from the brand.
I have never loved a bra more in my life. I feel so beautiful when I wear mine (the black triangle cut). The size inclusiveness is incredible as someone who never sees her size in beautiful lingerie companies (F)
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I didn't love the balconette, the lines showed through my shirt
I just hate bras. Shopping for them, trying them on, wearing them - nothing about it is good. So I tried Cuup hoping it would change my mind, and it unfortunately didn't. I hate underwire, so going in, I should've known it wouldn't work. I love the branding and the design of the bras themselves, but the fit just wasn't there. Oh well!
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Think they run small? And weren't very size inclusive last I checked.
Love the feel. Cute minimalist and high end quality looking styles.
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Poor quality (not holding up) sizing isn’t inclusive enough (and for an “average” size person)
2y ago
Really like their styles and color ways
I think Cuup has a pretty high price point for what it is. I purchased two balconette style bras and the band is slightly tight on both of them. The overall cut and colorways are gorgeous. I planned on having these bras be my everyday go-tos, but they just aren't as comfortable as I expected. Maybe I'll just need to break it in and give it some time? All in all, great product.
4y ago
i have the mesh cup bra and find that while the quality and color is very nice, it is not very supportive but i think it is just the material i chose
I can't think of another brand that is producing such elegant and high-quality under garments for this price. For all of us who grew up buying Victoria's Secret and got used to $60-80 bras falling apart after a year or two, this is such an upgrade. Intimissimi is the only other brand that makes quality simple bras like this but it's hard to find the full range in the US. I only have one CUUP set but wear the bra endlessly and wash after wash every stitch has held up so nicely. I have the Scoop in a mesh nude and it's so beautiful and well constructed. Can't wait to buy another one in one of their funkier colors!
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I thought I bought a size too small and after the virtual bra-fitting was kindly reassured that that's what post people say and after one or two wears the bra starts to mold to your shape and fit more easily which is precisely what happened! I wish they had full cotton underwear options.
I've only tried the underwear (thong and tap). Both were great and so far seem to be holding up well in the wash. I haven't even attempted to order a bra because I don't think they have anything in my very small size.
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Would love more of a size range, and to see things on different body types, especially for the price point.
The balconette is beautiful. It's comfortable but also very sexy that gives a nice push up for the ladies. They're very nice color that's sure to catch your man's eye. It made me feel confident and sexy for sure.
Cute, comfortable bras in a charming cacophony of colors. as a woman of a certain age. My breasts have lost volume, as they say. So many other bras have a stiff cups, which result in gaping. That’s not a cute look. These bras are incredibly comfortable. I see other reviewers complaining about quality, but I’ve never had an issue. I wash them in mesh bags and hang them, rather than putting them in the dryer. They are pretty much the only bra I wear these days.
Amo lingerie que seja confortável, sexy e que me deixa a vontade! Acredito que a Cuup venda com essas características no produto, ansiosa para comprar.
Not my Cuup of tea. I ordered and tried a few of their bras, but I found their sizing across styles to be inconsistent. I did not feel support. That being said, the colors and fabric all felt lovely.
My favorite bras -- ever! The demi is the absolute best. I love that it has coverage but no padding. As someone who hates pads and the feel of classic padded bras, the demi was a gamechanger. I have a small band size and a big cup size, and these are the only bras that work for me.
I really liked this bra. It was smooth, sleek and most importantly no irritating tags. You can definitely feel the high quality of it. My only issue is that they didn’t carry my size so I got the closest to my size but it didn’t fit quite right. The strap was digging into my shoulder.
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I’m hoping they start carrying a larger size range so I can properly try on this bra!
one word: horrid. not sure how this brand has so many positive reviews. fun fact: my mom and i each fell victim to their meta ads and purchased bras + underwear. we didn't consult each other on our purchases but when we received we both HATED EVERYTHING. apparently we sent our return slips to our home office printer at the same time and had a good chuckle when we bumped into each other racing to get the labels so we could get these products out of our lives immediately. the bras are not made for people with breasts? they just aren't. maybe if youre a AAA, but not for me and my mom: DDD and D respectively. the underwear.... a joke. again, not sure what type of creature they're designing for. the funnest part of cuup is that their underwear is non-returnable so we just... threw them away? this brand gives me ptsd honestly.
Feedback
just no
4y ago
I love the branding of CUUP and the aesthetic of their products. Very size inclusive which I appreciate as someone with a very hard to find bra size. I got the scoop bra and balconette swim top both in 32H (my typical size which matched up with the size chart) and…I’m undwhelmed. Both ran pretty small and while I could get away with wearing them I do have some amount of spillage. I also did not find the quality to be up to par for how pricey they are. The material of the fabric around the clasps feels cheap and there is already fraying threads on the back strap of the swim top. I luckily got both around half off during a sale and I’m glad because with fit and quality issues, I don’t think they are worth full price.
Feedback
More accurate size charts, better quality materials and construction
4y ago
Favorite underwear I’ve ever owned. Perfect amount of stretch for the perfect fit. So comfy too!
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I wore one of the plunge bras often for a few months. The band stretched out much more quickly than I had liked and eventually had to stop wearing it because it had stretched out to much.
The actual bra was pretty nice quality but the sizing chart is not accurate which is disappointing. For an online brand that focuses on high quality, great fitting bras, you'd think they would feature more measurements or have a more accurate system. I returned and exchanged the balconette bra 3 times and I still did not fit :( that being said, I do love the thong I own from them.
3y ago
THE STRAPS KEEP FALLING OFF! thisnis soo annoying! They wont stey put for a sec ! Then, even though i order my correct size the cups are too small. So there is a lot.of spillage! I purchased 3 bras! Totaly regret it and the took for ever to replay to me and to send me return instructions. The material of the cups is good but u need some padding in the straps since your "targeting larger cups". The wire pokes me often on the left side. And the back digs into back fat beacuse the bra itself does no have a wide band. The colors of the material is nice. but overall I DO NOT Recomand for larger cups! I think thisnis more like a skiny woman bra. But as a larger cup size this company did not do it for me. The price was very high i was expecti more well performance but it disappointed me. Not buying again and dont recommend