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CUUP

3.7 • 65 Reviews

CUUP makes unlined and lightly lined bras that are modern, minimalistic, and functional.

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CUUP Reviews

3.7

CUUP earns mixed reviews: the brand delights many with chic, unlined mesh bras (notably the Balconette, Demi, Scoop, and Plunge) that feel light, luxe, and often invisible under clothes, yet reviews also flag inconsistent sizing, limited inclusivity, and durability issues like bands stretching and straps slipping. Fans praise elegant colors, soft materials, and comfortable support when the fit lands; detractors report underwire poking, minimal nipple coverage, flimsy underwear, and non-returnable knickers, making fit and fabric preferences crucial before buying.

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Reviews and Posts

View all 65

  • 1y ago

    I mourn this brand. I was aware of Cuup when it first launched. I really like the rhetoric of intentional releases and thoughtful colorways as a means of reducing excess inventory and waste. Since then, Cuup has become like any other, fast releases and constant super sales. I feel like the brand has lost some of its charm, personality, and durability. The bras are cute , but I'm not sure if I will buy too many more

  • 5y ago

    CUUP is pretty much the only bra I've ever had that I haven't felt while I'm wearing it. The product feels very luxe and high quality and the overall brand experience and communication is top notch.

    Feedback

    I haven't tried the type that has a bit more fabric/coverage but I would be eager to because the models I have are mesh which I like but don't work for every outfit.

    Invested in CUUP

  • 3y ago

    The only bras I will wear! I love the balconette. They have fun colors and inclusive sizes and will even help you figure out the correct size! Easy exchanges also. For buying a bra online (which can be difficult) they make it easy! ATTN: I unfortunately have to edit my review:( It seems like these bras are just glued together?? This one just fell apart and customer service basically told me there is nothing they can do! I wouldn’t buy from them. Especially for the price! Get a solid bra that is SEWN together. Barely wore this bra!

  • 10mo ago

    I love the style of their bras, specially the balconette. However, they are not the most comfortable bras I have worn and can dig into the skin a bit during long wear. Would recommend on style alone!

View all 65 reviews

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What is CUUP?

CUUP makes unlined and lightly lined bras that are modern, minimalistic, and functional.