4.13 β€’ 15 Ratings

The essential unlined bra? Cuup makes modern, minimal, unlined bras built for all women.

Write a review
New York, New York
Abby Morgan
Kearnon O'Molony
Chrisden Ferrari
Lauren Caris Cohan
Social links
This brand page has been claimed
Brands claim their brand page to verify and update company details but cannot influence or delete reviews.
If you work at CUUP and want to be a contributor, apply here.
What is Thingtesting?
Our mission is to build a trustworthy corner of the internet where people can come together and talk honestly about new online brands. Learn more.

CUUP Reviews

Here’s what 15 people are saying...
Want to share your experience? Start by signing up for an account.
Average rating from 15 users
Would recommend it to a friend
High qualityCool look & feelEveryday wearFit just rightWorth the money πŸ’Έ
Only verified users can write reviews for brands on Thingtesting.


16 days ago

Absolutely love their sizing but the bra is not meant to last more than a year which is upsetting.

Fit just right
24 days ago

I can't think of another brand that is producing such elegant and high-quality under garments for this price. For all of us who grew up buying Victoria's Secret and got used to $60-80 bras falling apart after a year or two, this is such an upgrade. Intimissimi is the only other brand that makes quality simple bras like this but it's hard to find the full range in the US. I only have one CUUP set but wear the bra endlessly and wash after wash every stitch has held up so nicely. I have the Scoop in a mesh nude and it's so beautiful and well constructed. Can't wait to buy another one in one of their funkier colors!


I thought I bought a size too small and after the virtual bra-fitting was kindly reassured that that's what post people say and after one or two wears the bra starts to mold to your shape and fit more easily which is precisely what happened! I wish they had full cotton underwear options.

Worth the money πŸ’ΈFit just rightCool look & feelHigh qualityLuxuryLovely customer support
2 months ago

High-quality and consistent! Most of us want to have a few different styles of everyday bras that work for various everyday outfits. The great thing about CUUP is you can figure out which styles work for your body, and then just consistently wear and re-buy what works. Gone are the days of seeing what's at Nordstrom and hoping whatever new-fangled style works for my body only to discover most are ill-fitting or uncomfortable. These bras look good, feel good and fit well. They manage to be simple and comfortable, yet sexy as well. I'm sold for life.


The underwear is great as well in terms of fit, materials and style. A bit of a design flaw causes them to rip on the back seam a little bit, but honestly I'm still buying em despite that. They're that good.

Sustainable productsSpecial occasion πŸ’ƒWorth the money πŸ’ΈFit just rightEveryday wearSize & shade inclusive Lovely customer supportCool look & feelHigh qualityLuxury
3 months ago

Liked / didn't love. I think this might be better for more buxom ladies. I felt that that was why my fit wasn't for good. I kept one of them that was a little thicker, maybe two layers of mesh. That said, I really don't want to wear any wire bras ever!

3 months ago

I really like the concept and the ads! i tried two of their bras, one worked really well (the balconette), the other was ok! The material itself is soft and meshy, the straps could be slightly thicker, and the band could be less "plasticky." The colors for the matching sets are very neutral, and I am a big fan! Their returns process was super easy too.


I wish they had more styles and / or updates to their existing styles. I am a fan!

Fit just rightCool look & feelEveryday wear
3 months ago

I'm between a 3 and a 4 star here. The sizing is questionable, the underwire left a mark on my skin for the first month of wearing (now I think its stretched enough where it's not as restrictive)... but I do love the feel, look and quality.


I'd love to see some more inclusivity from the brand.

High quality
3 months ago

I have never loved a bra more in my life. I feel so beautiful when I wear mine (the black triangle cut). The size inclusiveness is incredible as someone who never sees her size in beautiful lingerie companies (F)


I didn't love the balconette, the lines showed through my shirt

Worth the money πŸ’ΈEveryday wearSize & shade inclusive High qualityLuxury
3 months ago

Luxurious, with materials and hardware that feels very high-quality. I love the unboxing experience (it comes with a fun sticker and a re-useable mesh washing bag). Overall comfortable, attractive, and simple. I love the brand and their focus on showing real bodies in their marketing and social media presence.

Cool look & feelHigh qualityLuxuryLove the brand's mission πŸ’•Fun unboxing πŸ“¦Worth the money πŸ’ΈFit just rightEveryday wear
3 months ago

I just hate bras. Shopping for them, trying them on, wearing them - nothing about it is good. So I tried Cuup hoping it would change my mind, and it unfortunately didn't. I hate underwire, so going in, I should've known it wouldn't work. I love the branding and the design of the bras themselves, but the fit just wasn't there. Oh well!


Think they run small? And weren't very size inclusive last I checked.

3 months ago

Very elegant bra. One of the first bras I would have wanted and felt good to wear. However, since they're unlined fit is a lot more important and my size fluctuates a bit so I am not confident I'm wearing quite the right size.

Cool look & feelLuxury