CUUP makes unlined and lightly lined bras that are modern, minimalistic, and functional.

Abby Morgan

Kearnon O'Molony

Chrisden Ferrari

Lauren Caris Cohan

Clothing

CUUP is appreciated for their inclusive sizes, fun colors, and customer service. Their mesh fabric bras are loved for their supportive yet comfortable features. However, criticisms include the poor quality of their bras, discomfort after prolonged use, and sizing inaccuracies.

CUUP

Underwear

Cuup bras

Swim

I love their mesh bras - they're so comfortable and silky soft, way more comfy than a traditional padded bra. These are pretty much all I wear. 

They're definitely on the pricier side, and for the price point I do wish they were a little more durable. I bought a few pairs and after about 8-9 months the bottom elastic was pulling away from the mesh on one, and one hook had fallen off the other. Given that I was wearing them very regularly, it's not that surprising that they wore out, but at the price point I would have liked at least a year of use out of them.  Overall though I do think they were worth it for the comfort and ease of everyday wear.

The only bras I will wear! I love the balconette. They have fun colors and inclusive sizes and will even help you figure out the correct size! Easy exchanges also. For buying a bra online (which can be difficult) they make it easy!

ATTN: I unfortunately have to edit my review:( It seems like these bras are just glued together?? This one just fell apart and customer service basically told me there is nothing they can do! I wouldn’t buy from them. Especially for the price! Get a solid bra that is SEWN together. Barely wore this bra!

The plunge bra is my favorite. The underwire is very uncomfortable after a couple of hours though. Their sizing can be a bit off from other brands. 

I absolutely love the mesh bra and underwear that I have from them. I did get a hole in one of the pairs of underwear which wasn't great considering the price but they're still among my favorites to wear.

I surprisingly really like all of the bras I bought from them. I bought a four pack with four different kinds and like wearing them all! This really took me off guard as I find bras extremely hard to buy for (as most women do). The Scoop bra sits really widely on my shoulders, slipping off a fair amount so those with more narrow shoulders might want to be mindful of that. For context, I have a larger bust and feel fully supported & covered!

Was not that comfy and was not a very flattering shape in my opinion. The strap ripped too soon after I bought the bra

Cute, comfortable bras in a charming cacophony of colors. as a woman of a certain age. My breasts have lost volume, as they say. So many other bras have a stiff cups, which result in gaping. That’s not a cute look. These bras are incredibly comfortable. I see other reviewers complaining about quality, but I’ve never had an issue. I wash them in mesh bags and hang them, rather than putting them in the dryer. They are pretty much the only bra I wear these days.

if you’re all about comfort and luxury, this is your go to. I absolutely love the look, and I love the feel.  

I love their underwear!! SO comfortable and comes in lots of practical cuts/colors. The quality is super great. I do wish they had some "sexier" options.

I like the design of their bras, very classic and cute. The fit was really just not right, I tried two different sizes and couldn't find one that worked.

I love their balconette bra. I find that I am in between two sizes, but have some wear it stretches a little to be perfect. 

Very elegant bra. One of the first bras I would have wanted and felt good to wear. However, since they're unlined fit is a lot more important and my size fluctuates a bit so I am not confident I'm wearing quite the right size.

I was searching for a new bra since I didn't want to support V.S. anymore and CUUP was great. I ordered a couple since it was my first time and someone reached out to help me figure out what the describing how the fit was supposed to be. and everything and found the best one for me. The packaging is extremely eco-friendly and comes with a wash bag. Later decided to try the underwear and was so shocked at how comfortable it was. Now am extremely loyal to the brand and have repurchased it multiple times. 

I haven't tried the type that has a bit more fabric/coverage but I would be eager to because the models I have are mesh which I like but don't work for every outfit. 

CUUP is pretty much the only bra I've ever had that I haven't felt while I'm wearing it. The product feels very luxe and high quality and the overall brand experience and communication is top notch. 

Liked / didn't love. I think this might be better for more buxom ladies. I felt that that was why my fit wasn't for good. I kept one of them that was a little thicker, maybe two layers of mesh. That said, I really don't want to wear any wire bras ever! 

The underwear is great as well in terms of fit, materials and style. A bit of a design flaw causes them to rip on the back seam a little bit, but honestly I'm still buying em despite that. They're that good. 

High-quality and consistent! Most of us want to have a few different styles of everyday bras that work for various everyday outfits. The great thing about CUUP is you can figure out which styles work for your body, and then just consistently wear and re-buy what works. Gone are the days of seeing what's at Nordstrom and hoping whatever new-fangled style works for my body only to discover most are ill-fitting or uncomfortable. These bras look good, feel good and fit well. They manage to be simple and comfortable, yet sexy as well. I'm sold for life. 



Straps are comfy, bra cups are not as supportive as I'd hoped. Also the lack of lining might not be everyone's cup of tea when wearing thin t-shirts. The colors are lovely, but the bra feels insubstantial.

I have a hard time finding bras that fit me since I’m on the smaller side. I really appreciate how there’s more cup shaped than just the traditional. That being said I was able to find one that actually fits w minimal gapping! I do wish they had options w a little padding but all around love them! 

The bras are beautiful and the fit was as expected, but I don’t like the mesh material. It’s too thin to wear everyday or under a shirt for work - does not cover up nipping at all (unfortunately)!

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