California Naturals reviews and discussion

4.2

81% of reviewers would recommend to a friend

Reviews mention

  • Luxurious lather body wash
  • Thick, nourishing conditioner texture
  • Fresh, unisex fragrance profile
  • Clean, minimalist packaging aesthetics
  • Inconsistent results across hair types
  • Occasional scalp‑drying shampoo effect
  • Weighing formula on fine hair
  • Faulty leave‑in conditioner pump

California Naturals earns largely positive reviews for effective, great‑smelling hair and body care that leaves many users’ hair soft, nourished, and manageable, though results vary by hair type. Reviews praise the thick Daily Conditioner, 2‑in‑1, Hair Masque, and light unisex scents, while noting downsides like weighed‑down fine hair, occasional dryness or greasiness, a faulty leave‑in pump, and serious complaints about unresponsive customer support and missing orders.

AI summary based on Thingtesting reviews

17 reviews and posts

  • I tried the California Naturals Classic Clean Shampoo and I liked it for a bit, but after a few uses, I found it left my hair a bit weighed down. For reference, I have very fine, straight hair so I struggle finding products that work for me. I did love the scent and I like the mission. I would try their body products.

  • TLDR: Love the fragrance, love the price point, love the recycled bottle, WOULD recommend I loooove my California Naturals Super Moisture Body Wash. The smell is heavenly!!! I haven’t smelled anything like this before and I can see it becoming my signature scent. The lather is super nice and luxurious and I hopped out of the shower feeling squeaky clean, super smooth, and really excited about trying more produces from California Naturals. My only complaint is that I wish the bottle came in a jumbo size 😩. Also, as someone with carpel tunnel, I really appreciate this having a pump.

  • Love the natural ingredients! Very mild and good to my dry and curly hair! Its scent is truly unisex, my entire family loves it. Very reasonable in price! I even love how it blends in with my shower tile :)

  • Love this brand. Clean honest products. Fast shipping and all products smell amazing. Owen Wilson started this brand/company, which I thought was pretty neat. The oil body wash is by far my favorite product they have.

  • Amazing products, and all under $10!! As someone who grew up in California, I’ve been looking for a brand that truly embodies that SoCal vibe I know and love. This brand does it perfectly. The packaging, smell, natural formulas - 5 stars ⭐️⭐️⭐️⭐️! Can’t recommend California Naturals enough. If you try one thing, pick up the Hair Masque. My natural curls have never felt so smooth and nourished!

    Friends with California Naturals
  • I ordered this directly from their website, not this website. they only sent half my order and will not reply or fix the problem. they are doing this to numerous people according to Facebook comments. they are deleting Tik Tok comments and Facebook reviews but Facebook comments can not be deleted. scam company that steals from customers.

  • I purchased this shampoo and conditioner by the description and my experience was/is horrible. The products completely stripped my hair, dry and brittle with no moisture what so ever. I emailed the company for a refund several times and have yet to get any responses. They refuse to contact me. Avoid at all costs if you have any issues. Apparently they don't care about their customers. I don't expect to hear from them to be honest. Very sad, live and learn.

  • Not for me. The smell is divine and I really wanted to work, but as someone with Asian hair, I never was too happy with the results after using this formula on my hair. I can't explain it, but the texture of my hair changes, and my hair gets super greasy fast. On occasion I'll use the hair mask, but I use it very sparingly due to the formula not matching with my hair. Results are different for everyone, I'm sure! but I'm loving the branding, and the marketing is very fun. I'd be open to trying their other new products.

    Received a free product from California Naturals
  • My hair loves the conditioner. Leaves it feeling buttery soft and glossy while still holding my curls, The smell is delish as well

  • Soft hair, light scent, simple packaging make these a win for me. I purchased the full set of hair and body items. They came very quickly and were packaged well to survive the journey. I am so pleasantly surprised to really like his product. My hair is soft and manageable with just the basic shampoo and conditioner. I also have the hair masque and the leave-in conditioner. It have used the hair masque too and it is very nice but won’t be needed much based on the results from the basic conditioner. I had been struggling to find something that didn’t dry my hair out and also didn’t feel heavy. This line seems too good to be true and the price they charge, even before the thing testing discount. But, my experience over the last couple months has been great! The body wash has a nice light smell as well as the lotion. Both leave my skin hydrated and not itchy. Only one mark against them is the pump on the leave in conditioner doesn’t work. I didn’t think that justifies one less star though, it’s pretty common for pumps not to work. I still say 5 stars and I will purchase again.

    Verified purchase

  • I had been bored with the hair products I was using and I was initially drawn to the vibe of this line, but I've been really loving the California Naturals shampoo and conditioner! I can feel the shampoo cleansing my hair and scalp really well but my hair is never stripped or dry, and I love how thick the conditioner is. I have very dense wavy hair that tends to poof up if it's unhappy, but I've only been having good hair days since I started washing my hair with these products and I can even go an extra few days in between washes! I'd love to see a dry shampoo or hair powder from this brand.

  • Love it!!! It is clean and sustainable. My hair might be hard to manage often times, but product is helping me manage it. Love the as smell of it. Super light and doesn’t feel heavy.

  • I’ve been looking for a natural shampoo and conditioner that actually worked! So glad I started using California Naturals - my hair has never felt more nourished and so smooth! Smells amazing and all products are only $10!

  • 🌼As a former beauty buyer with the fanciest hair and body products fluttering all over my bathroom, I was pretty surprised that California Naturals earned some prime shower real estate on first use. I’m so impressed with how well a natural shampoo cleans and then how well a natural conditioner smoothes. This isn’t always the case with natural. Seriously. And the fragrance- zing! So fresh and bright🌼

    Friends with California Naturals
  • Love the packaging and formulas - especially love the the 2-in-1 and Daily Conditioner. Looks great in my shower and smells amazing.

  • The new one-stop shop for natural haircare and skincare products for me! I purchased their California Classics kit, which has every single one of their SKUs, and I am so stoked. Finally found clean products for my hair and skin that actually make me feel clean and they smell insane! Arguably the best part, is they don't break the bank for the quality.