California Naturals makes a range of clean hair and body care products.

California Naturals is a new heritage brand in personal care creating thoughtfully formulated products with West Coast cool. 

We believe getting ready should be a pleasant pause, not a daily labor - and that great products should work for everyone. ‘Prestige’ hair and body products have existed on a private, gate-kept beach for too long, for no reason. We’re tearing down the signs on these stingy beaches, letting down our hair, maybe losing a few articles of clothing, and going public with a roster of affordable products designed for a life spent under the sun. Our products are made from clean & natural ingredients that we print on the front of our bottles and you can smell beneath every one of our caps. 

To put it simply, we’re the fools who want your dirty work.

Personal Care

California Naturals earns largely positive reviews for effective, fresh-scented hair and body care that leaves hair soft, clean, and manageable, though results vary by hair type. Reviews praise the thick, smoothing conditioners, balanced lather, and bright unisex fragrance, while noting drawbacks like weighing down fine hair, greasiness for some textures, occasional dryness/stripping, and a faulty leave‑in pump.

California Naturals

Hair Care

Bath & Body

Shampoo & Conditioner

Men's Re:Gro Anti-Thinning Shampoo

Leave-In Conditioner & Detangler

Deep Repair Hair Mask 

Classic Coconut Conditioner

Daily Vitamin Hair Styler

Re:GRO Anti-Thinning Collection

Classic Clean Shampoo 16.5oz

Body Scrub Tub

Re:GRO Shampoo and Conditioner Set

Re:GRO Anti-Thinning Shampoo

Re:Gro Anti-Thinning Scalp Serum

Best Seller Bundle

Hydrating Lip Balm, Toasted Coconut

Classic Clean Body Wash

Sensitive Scalp Shampoo 

Glow Body Lotion

Sensitive Scalp Conditioner

Classic Clean Body Lotion

Classic Clean Shampoo & Conditioner Set

Classic Clean Collection

Re:GRO Anti-Thinning Conditioner 

Curly Kiddo Conditioner

Sudsy Shampoo

Curly Kiddo Shampoo

Re:GRO Anti-Thinning Conditioner

Sensitive Scalp Shampoo

Classic Clean Shampoo

Re:GRO Shampoo & Conditioner Set

Classic Clean Conditioner

Kids Sudsy Shampoo

Mens Re:GRO Anti-Thinning Shampoo

Men's Re:GRO Anti-Thinning Conditioner

Deep Repair Hair Mask

Men's Re:GRO Anti-Thinning Scalp Serum

California Naturals products

Men's Re:Gro Anti-Thinning Shampoo

Leave-In Conditioner & Detangler

Deep Repair Hair Mask

Classic Coconut Conditioner

Daily Vitamin Hair Styler

Re:GRO Anti-Thinning Collection

Classic Clean Shampoo 16.5oz

Body Scrub Tub

Re:GRO Shampoo and Conditioner Set

Re:GRO Anti-Thinning Shampoo

Re:Gro Anti-Thinning Scalp Serum

Best Seller Bundle

Hydrating Lip Balm, Toasted Coconut

Classic Clean Body Wash

Sensitive Scalp Shampoo

Glow Body Lotion

Sensitive Scalp Conditioner

Classic Clean Body Lotion

Classic Clean Shampoo & Conditioner Set

Classic Clean Collection

Re:GRO Anti-Thinning Conditioner

Curly Kiddo Conditioner

Sudsy Shampoo

Curly Kiddo Shampoo