California Naturals makes a range of clean hair and body care products.

California Naturals is a new heritage brand in personal care creating thoughtfully formulated products with West Coast cool. 

We believe getting ready should be a pleasant pause, not a daily labor - and that great products should work for everyone. ‘Prestige’ hair and body products have existed on a private, gate-kept beach for too long, for no reason. We’re tearing down the signs on these stingy beaches, letting down our hair, maybe losing a few articles of clothing, and going public with a roster of affordable products designed for a life spent under the sun. Our products are made from clean & natural ingredients that we print on the front of our bottles and you can smell beneath every one of our caps. 

To put it simply, we’re the fools who want your dirty work.

Personal Care

California Naturals earns largely positive reviews for effective, fresh-scented hair and body care that leaves hair soft, clean, and manageable, though results vary by hair type. Reviews praise the thick, smoothing conditioners, balanced lather, and bright unisex fragrance, while noting drawbacks like weighing down fine hair, greasiness for some textures, occasional dryness/stripping, and a faulty leave‑in pump.

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