California Naturals makes a range of clean hair and body care products.

California Naturals is a new heritage brand in personal care creating thoughtfully formulated products with West Coast cool. 

We believe getting ready should be a pleasant pause, not a daily labor - and that great products should work for everyone. ‘Prestige’ hair and body products have existed on a private, gate-kept beach for too long, for no reason. We’re tearing down the signs on these stingy beaches, letting down our hair, maybe losing a few articles of clothing, and going public with a roster of affordable products designed for a life spent under the sun. Our products are made from clean & natural ingredients that we print on the front of our bottles and you can smell beneath every one of our caps. 

To put it simply, we’re the fools who want your dirty work.

Personal Care

California Naturals earns largely positive reviews for effective, great‑smelling hair and body care that leaves many users’ hair soft, nourished, and manageable, though results vary by hair type. Reviews praise the thick Daily Conditioner, 2‑in‑1, Hair Masque, and light unisex scents, while noting downsides like weighed‑down fine hair, occasional dryness or greasiness, a faulty leave‑in pump, and serious complaints about unresponsive customer support and missing orders.

California Naturals

Oil body wash

Super Moisture Body Wash

Classic Clean Shampoo

Daily Shampoo

Daily Conditioner

Leave-In Conditioner

Hair Care

Bath & Body

Shampoo & Conditioner

Men's Re:Gro Anti-Thinning Shampoo

Body Wash

Leave-In Conditioner & Detangler

Immunity Shots Spray Supplement

Deep Repair Hair Mask 

Classic Coconut Conditioner

Daily Vitamin Hair Styler

Re:GRO Anti-Thinning Collection

Hydrating Lip Balm Summer Fig

Body Scrub Tub

Re:GRO Shampoo and Conditioner Set

Re:GRO Anti-Thinning Shampoo

Dream Curl Conditioner

Classic Clean Conditioner

Re:Gro Anti-Thinning Scalp Serum

Best Seller Bundle

Hydrating Lip Balm, Toasted Coconut

Deep Repair Hair Mask for Restoring Dry Strands

Super Moisture Conditioner

About California Naturals