California Naturals makes a range of clean hair and body care products.

California Naturals is a new heritage brand in personal care creating thoughtfully formulated products with West Coast cool. 

We believe getting ready should be a pleasant pause, not a daily labor - and that great products should work for everyone. ‘Prestige’ hair and body products have existed on a private, gate-kept beach for too long, for no reason. We’re tearing down the signs on these stingy beaches, letting down our hair, maybe losing a few articles of clothing, and going public with a roster of affordable products designed for a life spent under the sun. Our products are made from clean & natural ingredients that we print on the front of our bottles and you can smell beneath every one of our caps. 

To put it simply, we’re the fools who want your dirty work.

Personal Care

California Naturals

Daily Shampoo

Daily Conditioner

Leave-In Conditioner

Hair Care

Bath & Body

Shampoo & Conditioner

Beyond stoked to hear you loved everything Heloise! 

Glad to know we're not the only ones obsessed with the scent!! Thanks so much Ben! 

Soft hair, light scent, simple packaging make these a win for me. I purchased the full set of hair and body items. They came very quickly and were packaged well to survive the journey. 
I am so pleasantly surprised to really like his product. My hair is soft and manageable with just the basic shampoo and conditioner. I also have the hair masque and the leave-in conditioner. It have used the hair masque too and it is very nice but won’t be needed much based on the results from the basic conditioner. I had been struggling to find something that didn’t dry my hair out and also didn’t feel heavy. This line seems too good to be true and the price they charge, even before the thing testing discount.  But, my experience over the last couple months has been great! 
The body wash has a nice light smell as well as the lotion. Both leave my skin hydrated and not itchy. 
Only one mark against them is the pump on the leave in conditioner doesn’t work. I didn’t think that justifies one less star though, it’s pretty common for pumps not to work. I still say 5 stars and I will purchase again.

I’ve been looking for a natural shampoo and conditioner that actually worked! So glad I started using California Naturals - my hair has never felt more nourished and so smooth! Smells amazing and all products are only $10!

I had been bored with the hair products I was using and I was initially drawn to the vibe of this line, but I've been really loving the California Naturals shampoo and conditioner! I can feel the shampoo cleansing my hair and scalp really well but my hair is never stripped or dry, and I love how thick the conditioner is. I have very dense wavy hair that tends to poof up if it's unhappy, but I've only been having good hair days since I started washing my hair with these products and I can even go an extra few days in between washes! I'd love to see a dry shampoo or hair powder from this brand.

My hair loves the conditioner. Leaves it feeling buttery soft and glossy while still holding my curls, The smell is delish as well

The new one-stop shop for natural haircare and skincare products for me! I purchased their California Classics kit, which has every single one of their SKUs, and I am so stoked. Finally found clean products for my hair and skin that actually make me feel clean and they smell insane! Arguably the best part, is they don't break the bank for the quality.

Love the packaging and formulas - especially love the the 2-in-1 and Daily Conditioner. Looks great in my shower and smells amazing. 

Amazing products, and all under $10!! As someone who grew up in California, I’ve been looking for a brand that truly embodies that SoCal vibe I know and love. This brand does it perfectly. The packaging, smell, natural formulas - 5 stars ⭐️⭐️⭐️⭐️! Can’t recommend California Naturals enough. If you try one thing, pick up the Hair Masque. My natural curls have never felt so smooth and nourished! 

🌼As a former beauty buyer with the fanciest hair and body products fluttering all over my bathroom, I was pretty surprised that California Naturals earned some prime shower real estate on first use. I’m so impressed with how well a natural shampoo cleans and then how well a natural conditioner smoothes. This isn’t always the case with natural. Seriously. 

And the fragrance- zing! So fresh and bright🌼


Love it!!!  It is clean and sustainable. My hair might be hard to manage often times, but product is helping me manage it. Love the as smell of it. Super light and doesn’t feel heavy.

About California Naturals