Your guide to new brands.


Making safety seamless to get you moving? Thousand makes bike and skateboard helmets for urban commuters.

Charge Bikes

DTC electric bikes? British cycling brand Charge is relaunching in the U.S., with a line of e-bikes.


Elevate the daily commute? Cowboy makes electric bikes for urban riders.

Lo and Sons

Travel bags that inspire and empower people to go places? Lo & Sons' travel bags are built to travel light without compromising functionality and style.

Floyd One

Californian cool with German practicality? Floyd One is a German luxury luggage manufacturer that makes quality suitcases that run smoothly on polyurethane wheels like a skateboard.


Travel-friendly capsules that you can store your personal care and wellness products in. Just fill and go.

Arlo Skye

Travel luggage for the design-obsessed? Arlo Skye makes travel suitcases and accessories.


Ultralight ebikes that weigh just 26 pounds. A new brand from mobility company Gogoro.


Empowering people to protect our world's waters? Dopper makes reusable and customisable drinking bottles.


The original reusable and collapsible straw? FinalStraw makes a reusable portable metal straw.


A clean bug spray that works? Kinfield makes clean, effective products for your outdoor adventures.


Everybody needs a steamer? Steamery makes easy-to-use tools for clothing care.


A self-cleaning water bottle? Larq produces re-usable water bottles with the world's only mercury free portable water sanitization system.


Affordable luxury luggage? Away is a "travel company" making premium and trendy luggage affordable.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?