4.6
91% of reviewers would recommend to a friend
Hismile
4.6 • 2,253 Reviews
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4.6
91% of reviewers would recommend to a friend
4.6
Reviews on Hismile’s website have a higher average rating compared to reviews on Thingtesting.
Hismile earns passionate reviews for making brushing enjoyable and effective, with many users reporting cleaner-feeling teeth, gentler formulas, and visible whitening from PAP+ strips/powder and the V34 Colour Corrector—though others find the purple serum subtle, short‑lived, or ineffective. Reviews praise the remarkably accurate flavors (e.g., Wonka Chocolate, Grape Bubblegum, Peach Iced Tea, Banana, Red Velvet) and kid- and sensory-friendly textures, while recurring complaints cite slow/failed deliveries, poor communication, and occasional pump issues or off flavors.
AI summary based on Thingtesting reviews
Hismile used to make products focused on teeth whitening with innovative ingredients and for some reason they have just gone all gimmiky with crazy flavoured toothpaste. I just cant get behind candy floss toothpaste or red velvet cake toothpaste to name just a few. The packaging whilst nice to look at gets so messy. Its a pass from me.

2mo ago
Genuinely the best tasting toothpaste I've ever used. All of the flavors are so much tastier and more comfortable to brush with than the normal mint you'd find at the grocery store, making it incredibly easy to brush every day. None of the flavors burn like a mint toothpaste would. They're a bit expensive though and shipping is a bit slow as they're not located in the US.

3mo ago
I paid for two never got a single one or a refund hear this is common for them to refuse refunds even with their money back guarantee they’re thieves.
5mo ago
Hismile toothpaste is saving my teeth and stomach !
Growing up ever since I was little, my parents forced me to use mint toothpaste because it really was the only thing that existed but I would get sick every morning doctors told me it was me but then I stopped brushing my teeth with the mint and I started to feel better until my teeth didn’t and I really needed a solution the problem was the only toothpaste that existed was mint so fast forward it’s 2025 October I found vanilla toothpaste wow that difference my teeth are slowly getting better less tooth aches less sensitivity and also I don’t have horrible breath! My stomach doesn’t get irritated and sick and I feel ready for my day absolutely uplifting and you’ve created a brand new experience for me as a person and this makes a huge difference to me I already spoke to my friends and they felt super similar
8mo ago
While this product does a pretty good job at whitening my teeth, I wouldn’t say that it is necessarily worth the price. It is around $20, and for the price point it is an okay product. My other complaint would be the flavor of it.

7mo ago
I used this to whiten my teeth and it works great. I love that it does not make my teeth sensitive and for date night, it works great that night! I have had people compliment me after using it and let me know my smile looked “brighter!” My dog Elmer says he likes my teeth after I use hissmile too :) - DO NOTNUSE THIS ON DOGS...this was just a funny photo!

10mo ago
Flavor is great and my teeth feel so clean! Definitely found my new brand. I am allergic to mint and I appreciate all the flavor options that are safe for me. They are vegan too and don’t have all the unhealthy additives either.

10mo ago
I had seen HiSmile products advertised for a while, particularly on TikTok, where they create toothpastes inspired by unusual flavour requests. While I was intrigued, I always felt that £15 for a single toothpaste was quite expensive. That said, when HiSmile run their promotions (£1 per tube), it is definitely worth trying. I have since purchased several times, including two of their “mystery bags.” First Mystery Bag Experience The first mystery bag included the following flavours: Cinnamon Donut, Pink Donut, Strawberry, Cola, and Blood Orange. It also came with their V34 serum, PAP powder, two toothbrushes (blue and violet), and a tooth gloss. Positives: The Blood Orange and Strawberry flavours were surprisingly enjoyable and reminded me of strawberry and orange cream chocolates from Quality Street or Roses. My children also liked the Cola flavour, even though I personally found it too sweet. Negatives: The Cinnamon Donut and Pink Donut flavours were unpleasant, and I am sceptical about the effectiveness of the V34 serum — I noticed no difference after using it twice. Even HiSmile’s own promotional videos include small disclaimers that results are “dramatized.” I haven’t used the powder yet, and I have no interest in the tooth gloss. Second Mystery Bag Because I enjoyed the Blood Orange flavour so much, I decided to purchase another mystery bag, hoping to receive the same unreleased flavour. I didn't need to worry as the second bag was identical to the first, right down to the toothbrush colours. This was disappointing, as it doesn’t feel like much of a “mystery” if the bags are all the same. It also became clear that the bundles mainly consist of products HiSmile want to clear out. For example, the Cinnamon Donut and Cola flavours had been part of the £1 promotion just a week earlier — but when I tried to buy Cola at £1, it was always out of stock. To add to this, the toothbrushes included can be bought from local chemists at a much lower price than HiSmile’s retail price, which suggests further markdowns may be coming. Customer Service Concerns After receiving the second bundle, I received this email from HiSmile: “Hi Tom, We know you have shopped with us a couple of times now, and we would love to know what you thought about your recent Flavoured Toothpaste purchase. As a thank you, we wanted to give you an amazing offer of 50% off your next order if you leave a review on this website of your positive experience in the next 24 hours. Once you’re done, take a screenshot of your positive review and send it through to us, and we will give you 50% off your next order as a thank you! Kind regards, Natalie F. Customer Experience Specialist” I am not a fan of incentivised reviews, particularly when they explicitly ask for a positive review, as it encourages bias rather than honesty. Still, I went ahead, left a neutral review (omitting the negatives), and sent HiSmile the required screenshot. Three days later, I had still not received a response. I have since sent two follow-up emails, both of which have been ignored. Final Thoughts HiSmile products can be fun to try during promotions, and some flavours (such as Blood Orange and Strawberry) are genuinely enjoyable. However, the mystery bags appear to be clearance bundles rather than a true “mystery,” and the effectiveness of their whitening products remains questionable. The most disappointing part of my experience has been the customer service. Not only did HiSmile ignore multiple emails, but their practice of incentivising only positive reviews makes me sceptical of the many five-star ratings I see online. In conclusion, I would recommend trying HiSmile products only when heavily discounted, but I would be cautious about relying on their reviews or expecting strong customer support.

10mo ago
I absolutely love the variety of flavors Hi Smile offers! I found them because I was looking for a toothpaste that could help with my aversion to mint flavors. My favorite is the cotton candy flavor because it tastes so sugary. The red velvet and vanilla re tied for a close second.

10mo ago
Great customer service they really go above and beyond to ensure I received my order after the first didn't arrive. The flavors I ordered all taste ad they should and are very nice. They are great for my autistic son to use which is why I was interested in these.

10mo ago
All I really care about is that my kids want to brush their teeth and if super fun toothpaste flavors is what it takes then I’m all for it. Let them choose the fun, and finally stop worrying about whether or not the y actually brushed or just wet their toothbrush and said they did.

10mo ago
Toothpaste doesn't have to be boring! I was a little skeptical before trying these, but all of the flavors I have tried have been realistic and delicious. The floride makes them hygienist approved! I may have even converted mine!

10mo ago
Brilliant toothpaste that encourages my 2 children to brush 2X a day!! They love the different flavours and that it’s not the normal Mint flavour which they find abrasive at times They rave about it so much their friends have started using it too! Brilliant product which is kind on teeth. Thank you from a very happy Mama

10mo ago
The V34 serum is a good product for before occasions and the toothpaste is bursting with flavor making brushing a good experience no harsh ment flavor just clean and nice experience good for gifts also if you are traveling and looking for a cool gift it might be a good choice

1y ago
Every flavor somehow keeps surprising me with how accurate the taste is to the thing its name for. Blue Raspberry is unbelievable

1y ago
My family loves Hismile. We love trying new flavors and having so many yummy non-mint options. I also like mixing flavors (mixing Chupa Chups Choco Vanilla with Banana is my favorite combo). My son loves Wonka flavor. Some of my other favorites are Candy Cane, Ice Pop, Cotton Candy, Lucky Charms and Grape Bubblegum. So far the only flavors I haven't love is Watermelon and Peach Iced Tea since they have some mint flavor mixed with the fruit which tastes off. Another thing I love is that this product doesn't contain additives and chemicals that are considered dangerous (according to Yuka app) so i feel safe with my family using it. One thing thats a bit annoying for me is once a flavor is out of stock they usually don't come back so if you miss or fall in love with a flavor you can't try it or buy it again.

1y ago
My kids love using this toothpaste. Bought the first bundle for them for Christmas and just place two more orders last month.

1y ago
I only use Hismile! I love the different flavors! I HATE mint toothpaste. Hismile allows me to enjoy brushing my teeth with the yummy flavors offered. I also like that I can order so many at a time at a great price!

1y ago
Bought the electric toothbrush and several different flavors for my daughter as it was on her birthday wishlist. I was impressing with the quality and assortment of flavors. She is now excited to brush her teeth and looks forward to it!

1y ago
I ordered the ice pop toothpaste, as it was recommended to me. I was a little worried as I wasn’t sure I would like the flavour but I needn’t have stressed as it is great. It shouldn’t work but it does, mouth feels clean and fresh. Thoroughly recommend.
