Your guide to new brands.


Men's skincare reinvented. Geologie makes premium, personalized skin care for men.

Mango People

Multifunctional makeup products colored with fruits, vegetables, flowers, and iron oxides. Non-toxic | Vegan | Cruelty Free


Stryx is building cosmetics and skincare from the ground up for men.


Skincare for Men Who Care. Science backed, vegan skincare line for men formulated with an Ivy-league dermatologist.

Doe Lashes

Doe lashes are handcrafted silk lashes meant for all-day comfort. Wearable 15+ times with care.


Elevated hair combs, beads and bands designed for afro and textured hair.


The first serum as unique as your skin? Atolla makes custom serums based on your unique skin needs while providing monthly routine guidance.


Nourishing hand sanitizer that's better for your skin and the planet. Plant based emollients, an indulgent scent, and sustainable packaging.


Skincare for funner flare-ups starting with eczema and hyperpigmentation.


A vegan, unisex fragrance, skin and body care brand from Stockholm.

No Ordinary Scent

A Stockholm-based perfumery that makes customized scents from users photos with Artificial Intelligence.

Base Plus

Base+ is a sustainable brand empowering you to create personalised skincare that meets your unique needs


Skincare for skin disrupted by life. Launched with a capsule collection of Period, Tired and Sweaty Faace masks.


super clean skincare, sustainably packaged 🌱 🌎 unisex, vegan, fragrance-free

OWA Haircare

Water activated haircare? OWA Haircare is a haircare line and develops products that are free of water.


A lifestyle brand bringing a new perspective on blackness through hair, by disrupting the synthetic market with innovative products.


Skincare-focused cosmetics that address specific skin concerns for a natural, yet flawless look while also helping improve them over time.


We create nopla(stic) sets for a sustainable lifestyle.


A gender-neutral skincare line from Pharrell Williams.


A sustainable hygiene company that has developed the world's first certified flushable and biodegradable sanitary pads.

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