Your guide to new brands.

19/99 Beauty

Beauty essentials that are suitable for anyone aged 19 to 99? 19/99 is narrowing the generational beauty gap.


The world's most optimistic acne treatment? Starface is a skincare brand that makes star-shaped pimple patches.

Everyday Humans

SPF that feels like skincare? Everyday Humans® makes sunscreen that is comfy to wear.

Merci Handy

Everyday vegan cosmetics living inside a colorful parallel world.


LastObject is a Danish eco-brand on a mission to replace every day single-use items with reusable, durable products that will a lifetime.

Bread Beauty Supply

BREAD makes hair-care basics for not-so-basic hair. We want you to spend less time on wash-day and more time on anything else.


Essential Skincare for Daily Health.

Doe Lashes

Doe lashes are handcrafted silk lashes meant for all-day comfort. Wearable 15+ times with care.


Clean hair care line that puts your scalp first. Act+Acre uses a patented Cold Process Method to develop hair products using 90% less energy.

Odele Beauty

Clean, salon-grade haircare for you + your people. Made by hair type vs. by age, gender, or any other measure.

Lazy Cloud

Convenient self-care products that are made to be used while travelling.


Generation Z skincare? Plenaire is a UK-based ethical skincare brand with a mission to create a range of inclusive, aspirational products for young consumers.


Ceylon makes scientifically-backed skin-care products for men with pigmented skin.

Salt & Stone

SALT & STONE is a unisex skin and body care brand from Los Angeles.


Supernal is a skincare line made with potent, plant-based ingredients.


All-Gender personal care inspired by Eastern living and Ayurveda.


All-natural multipurpose body care designed to simplify your routine.


Skincare-focused cosmetics that address specific skin concerns for a natural, yet flawless look while also helping improve them over time.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?