October 15, 2026

12 Brands Spotted

This week leans toward the pantry. Boostcous makes a high-protein couscous, and Riff pairs bronze-cut pasta with its own seasoning in one-pot kits. Offmenu Snacks turns wontons into chips, and Alta Salt sells unrefined mineral and sea salt.

Water is having its own moment. Oro Water bottles it for the luxury shelf, while ROSE helps you find out what’s in your tap. For something to pour, try first-harvest matcha from Drink Gemmi or a native plum aperitif from Drink Tanica.

Also spotted: skin fragrance from Choulie and small-batch soap from Greenwash Soap. Roamies makes travel underwear with discreet side snaps, and our wildcard is Nodi, a screen-free handheld for kids who aren’t ready for a phone.

If you’d like to discover more recently launched brands, check out last week’s Brands Spotted.