Brands want you to send them old clothes and used packaging. Why?
Recycling schemes are becoming more common as brands start to take responsibility for what happens once consumers are done with their products.
Latest stories on Thingtesting
After Cards Against Humanity, a new generation of conversational card games is here
A handful of new conversational card games are asking strangers, and peers, to ask each other deeper questions.
Brands spotted: August 4th, 2022
Two brands spotted by Supertesters, a new cannabis storage system, and plant-based cola.
From our community: Meet Chelsea Leyland
Chelsea Leyland, cofounder of Looni, shares the brands she's recently spotted and everything else in her current rotation.
Recipe redo: What happens when young food and beverage brands update their recipes?
New food and beverage brands often tweak — or even overhaul — their recipes. How do they convince customers to try again?
Chris Black's brands spotted: July 28th, 2022
Chris Black, co-host of How Long Gone and founder of Done to Death Projects, takes over this week's brands spotted.
Ebike sales are growing in the U.S. How can brands convince more riders to hop on?
Ebikes aren’t as popular in the U.S. as they are in Europe, but interest is growing — and fast.
From our community: Meet Paul Longo
Paul Longo, founder of Fallen Grape Wine, shares the brands he's recently spotted and everything else in his current rotation.
Which new direct-to-consumer beauty brand could become the next Glossier?
A new wave of online-first beauty brands are following in Glossier's footsteps — how can they stand out in a crowded market?
Brands spotted: July 21st, 2022
Three brands spotted by Supertesters, a high-tech crib, and a natural wine brand based in Los Angeles.
From our community: Meet Verena von Pfetten
Verena von Pfetten, cofounder of Gossamer, shares the brands she's recently spotted and everything else in her current rotation.
Why direct-to-consumer brands are giving Amazon a chance
As advertising costs rise, brands that would previously have avoided the world’s largest online retailer are rethinking that decision.
A new wave of innovative wine brands are shaking up the stuffy $340 billion business
Wine brands are rethinking packaging and considering environmental impact to give the drink a fresh feel.
Can a supplement really give you thicker, stronger, longer hair?
A growing number of hair care brands like Nutrafol promise that their supplements will help you grow even more hair.
From our community: Meet Maisie Schloss
Maisie Schloss, cofounder and creative director of Maisie Wilen, shares the brands she's recently spotted and everything else in her current rotation.
Brands spotted: July 14, 2022
Two launches, a milk alternative spotted by a Supertester, and a brand selling specialty Spanish meats and cheeses.
Outfit repeaters: Why brands are curating capsule wardrobes
They say their collections can help you save money — and help the planet, too.
From our community: Meet Abby Campbell
Abby Campbell, founder and curator of Abigail Bell Vintage, shares the brands she's recently spotted and everything else in her current rotation.
July 7th, 2022: Brands spotted
Five food and beverage brands, one brand spotted by a Supertester, and hand-poured candles made in Sweden. Here's 9 brands spotted.
Millennial-focused golf brands are giving the $84 billion industry an update
Youngers players couldn’t find what they wanted with existing golf brands — so they created their own.
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