StoriesAugust 6, 2020

It’s beginning to feel a lot like summertime. This week, we’ve spotted a new brand selling precision charcoal grills, a comfy-to-wear SPF line, and an ice-cream company that’s focusing on bold, refreshing flavours.

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This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

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Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

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One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

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Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

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