Brands spotted: February 2nd, 2023
Two launches, home decor inspired by Henri Matisse, and haircare using caffeine, are all included in this week's roundup.
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From our community: Meet Jacob Winter and Franki Peroff
Jacob Winter and Franki Peroff, the creators of Mush Studios, share the brands they've recently spotted and everything else in their current rotation.
Why are so many brands selling fancy socks online?
Socks are no longer an afterthought, with a crop of brands selling pairs that they say will fit better and last longer than any you’ve tried on before.
Brands spotted: January 26, 2023
A culinary collective selling condiments, micro-roasted coffee delivered to your door, and a lifestyle print publisher are all included in this week's roundup.
From our community: Meet Zoe Paknad
Zoe Paknad, Thingtesting's new Head of Revenue, shares the brands she's recently spotted and everything else in her current rotation.
Truffle takeover: Why are luxury ingredients like truffles so popular with pantry brands?
How can brands making truffle flavored hot sauce and mac and cheese dabble with such an expensive ingredient?
How do new luxury brands convince shoppers their products are really worth the price tag?
Legacy luxury brands have had enough time to convince customers that their products are worth it. How does a brand that’s just a few years old do the same?
Brands spotted: January 19th, 2023
This week's roundup includes soaps on ropes, clean skincare for men, and a Copenhagen-based ceramics studio.
From our community: Meet Júlia Juste
Júlia Juste, a travel creative, shares the brands she's recently spotted and everything else in her current rotation.
Direct-to-consumer brands are getting creative with their pop-up stores
Online brands are creating temporary retail spaces that not only sell goods — but also hand out food and drink, give away free products and more.
I tried Kin Euphorics' non-alcoholic functional drink, and I liked the taste but it wasn't a 'spiritual awakening'
Thingtesting Supertester Zoe W. shares her honest review of Kin Euphorics, a non-alcoholic functional drink.
Repackaging for retail: How online brands prepare to launch in brick-and-mortar stores
Packaging that works well when selling products online doesn’t always translate in store. Often, direct-to-consumer brands find they need to create something new.
New to Thingtesting: Hey Girl Run, Oishii, Surely
These brands newly added to Thingtesting's directory grabbed your attention in December.
Brands spotted: January 12th, 2023
A solution made to heal cuts and burns, socks made in Japan, and fermented condiments are all included in this week's roundup.
From our community: Meet Ruby Elmhirst
Ruby Elmhirst, a creative producer known for her emphasis on sustainability, shares the brands she's recently spotted and everything else in her current rotation.
How brands like Nøie are tapping into AI and machine learning to offer better product recommendations
Quizzes and surveys that recommend which products are a common feature on brand’s websites. Now brands are leveraging third-party data, AI and machine learning to make even better selections.
Can these brands make seaweed and algae go mainstream in the U.S.?
Seaweed has been touted as a super-ingredient in recent years. But while brands have explored its use in food, beauty and clothing products, its use is still not mainstream in the U.S.
I tried Martie's discount online grocery delivery, and the savings and sustainability made it a great deal
Thingtesting Supertester Kela S. shares her honest review of Martie, a discount online grocery store.
Brands spotted: January 4th, 2023
Ready-to-drink cocktail concentrates, martial arts equipment, and timeless children's clothing are all included in this week's spotted.
From our community: Meet Madelyn Somers
Madelyn Somers, the creator of Made Some Souvenirs, shares the brands she's recently spotted and everything else in her current rotation.
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