Latest stories on Thingtesting
Can the humble bar of soap make a comeback? Plastic-free bathroom brands are producing solid products to cut down on waste.
New direct-to-consumer shaving brands are bringing a different approach to the $2.1 billion razor business
The shaving space was an early battleground for direct-to-consumer brands. After Dollar Shave Club, Harry’s and Billie, what are new shaving brands doing differently?
Eighteen months into the pandemic, people are still looking to give their walls a fresh coat of paint.
Online brands want to deliver brilliant unboxing experiences, while balancing the amount of waste generated to do so.
Online brands are tapping into the “gotta try them all” mantra of hot sauce enthusiasts with limited edition offerings, small batches, and unexpected flavors.
Thingtesting checks in with Aether Diamonds to go inside the brand, get insight on lab-grown diamonds, and learn more about ecommerce's growing hold on the wedding industry.
Growth of furniture rental and resale platforms has exploded during the pandemic as furniture delays created frustration for consumers - but can it take off?
Thingtesting checks in with Soft Services cofounders Rebecca Zhou and Annie Kreighbaum to go inside the brand and learn more about the opportunity to target body skin.
Sleek, affordable dinnerware sets are tapping into the millennial desire to aesthetically curate every aspect of their lives.
How can you be sure people are going to buy your product? By using their feedback to give them exactly what they're asking for.
Modern period brands want to reclaim the conversation around menstruation. Meet 27 brands bringing a new perspective to periods.