How Quarter aims to deliver the taste and experience of gin with a fraction of the alcohol
BEST OF OCTOBER 2021: With 12% ABV, London-based Quarter is a light gin aiming to deliver the taste and experience of any full-strength brand.
Latest stories on Thingtesting
Does every direct-to-consumer brand need to build a community?
Having a hyper-loyal fan base is great for the bottom line. But does it make sense for every brand to focus its efforts on building a community?
December 2, 2021: Brands spotted
Greek-inspired food, smart indoor gardening, and cozy sleepwear. Here are 9 brands spotted this week.
Caroline Buck wants your dog to go vegan. Can her plant-based pet food brand Petaluma convince pet owners?
BEST OF APRIL 2021: Petaluma has a new recipe for dog food that cuts down on its environmental impact by removing the meat.
From our community: Meet Eshita Kabra- Davies
Eshita Kabra-Davies, founder and CEO of By Rotation, shares the brands she's spotted and what she's recently tested.
Giant companies are launching their own direct-to-consumer lookalikes. Will consumers buy in?
Consumer goods giants like P&G, Clorox and Reckitt are leveraging their resources and distribution to launch new products that mimic the indie brands snapping at their heels.
November 25, 2021: Brands spotted
Seaweed bites, personalized pet tags, and micro-batch gin. Here are 10 brands spotted this week.
From our community: Meet Brynn Wallner
Brynn Wallner, founder of Dimepiece.co, shares the brands she's spotted and what she's recently tested.
With Sunrise Session, 22-year-old founder Benjamin Stern has a plan to rid plastics from our bathrooms
BEST OF SEPTEMBER 2021: Sunrise Session is the first product from Nohbo, 22-year-old Benjamin Stern's business aiming to cut down on unnecessary plastics.
Direct-to-consumer knitwear brands are making money by focusing on supply chain and sustainability
For knitwear brands, going direct to farmers and sourcing recycled yarns isn't just better for the planet, it's a path to profitability.
November 18, 2021: Brands spotted
Personal care products in refillable bottles, beauty products by Harry Styles, and weighted cotton blankets.
From our community: Meet Jesse Israel
Jesse Israel, founder of The Big Quiet, shares the brands he's spotted and what he's recently tested.
Better Brand's Aimee Yang is on a mission to reinvent the bagel by removing refined carbs
BEST OF JUNE 2021: Starting with bagels, Aimee Yang and her food tech business Better Brand are calling time on refined carbs.
The road to internet fame and fortune is littered with rebrands
Every brand wants the direct-to-consumer look — leading some businesses to completely reinvent themselves.
November 11, 2021: Brands spotted
Sunglasses made from recycled materials, soon-to-launch makeup by Ariana Grande, and an online rental service for Indian apparel. Here are nine brands spotted this week.
From our community: Meet Aliza Abarbanel
Aliza Abarbanel, a freelance writer and editor, shares the brands she's spotted and what she's recently tested.
How whimsical home essentials brand Staff is making light of dirty work
BEST OF MARCH 2021: As the world ground to a halt in 2020, Charlie Weisman got to work on his whimsical home essentials brand, Staff.
The fashion rental brands following in Rent the Runway’s footsteps are doing things differently
Rent the Runway’s IPO has raised questions about the fashion rental business model. What are new fashion rental brands doing differently?
November 4, 2021: Brands spotted
Two launches, Italian-style lemonade, and a new pillow brand from Brooklinen. Here are 10 brands spotted this week.
From our community: Meet Erica Choi
Erica Choi, Creative Director, Licensed Esthetician, and Founder of Superegg Skincare, shares brands she's spotted and what she's currently testing.