Celebrity cat food, on-demand, custom lipstick, natural wines by subscription, and more.

As our appetite for plant-based proteins grows, the race is on to produce hyper-realistic, good-tasting products at a palatable price point.

Virtual fitting rooms, fit quizzes, and unconventional approaches to sizing have served as a secret weapon for online swimwear brands during the pandemic.

“I think people have been hiding in the shadows, eating tinned fish,” says Fishwife cofounder Becca Millstein.

Honey made from adaptogenic mushrooms, unisex perfume, and human-grade grooming products for dogs.

A new crop of startups want to help you to learn from your blood sugar through continuous glucose monitors.

Beyond NFTs and crypto, a number of brands are finding ways to marry blockchain technology with the sale of physical products.

To stand out online and navigate a complicated digital advertising landscape, CBD brands are focused on building community.

What has the Thingtesting team been testing? Non-alcoholic spirits, at-home blood tests, and more.

Shirts made from upcycled hotel linen, a modern incense brand, and makeup you can sleep in.

Water is good, but these brands say that adding electrolytes makes it even better.

Online platforms are offering new ways to buy original artwork for our homes.

From all-natural ingredients to herb-infused formulas, the world of dental care is getting complicated. What do your teeth actually need?

Filet mignon made from plants, carbon neutral arch support, and kits for at-home sewers.

Interest in outdoor brands is on the rise as people plan for another summer spent in their backyards.

From ovulation trackers to sperm freezing services, at-home fertility brands are seeking to fill a health knowledge gap.

Already on the rise before the pandemic, journaling and guided notebooks are helping stressed-out millennials be more mindful.

Sustainable tees with carbon offsets, cold brew made with CBD, and organic hibiscus water.

Why brands are blowing up our phones with new launches, discount codes, banter, and gifs.

These brands are selling boxes, shelves, bins and more to help us tidy up.

We sniffed out the answers to all of your burning questions about natural deodorants.

Design-forward lockboxes, at-home keratin treatments, and handmade books created to collect stories for loved ones.

Modern technical brands are hoping to tap into consumers' desires to wear their chosen sport on their sleeve.

As scientific knowledge of the microbiome grows, more brands have decided to go big on microbes.

Subscription brands are communicating, but are they listening?

Deodorants designed for athletes, oat milk chocolate bars, a brand that wants to replace paper towels with sponge cloths, and more brands spotted this week.

Ice cream sales are up, but it’s not easy to get this frozen comfort food into the hands of online shoppers. How do ice cream brands do it?

The pandemic has given consumers a taste for ultra-convenient foods – and they’re finding them in the frozen food section.

From interactive widgets to AR-powered apps, direct-to-consumer brands are using tech to make online shopping more fun.

Brands are increasingly describing themselves as "carbon neutral". What does it actually mean?

A cigarette case that helps you quit smoking, a hyper-local honey brand, bed sheets on subscription and more brand spotted this week.

Booze-free beer has long suffered from a bad reputation. But zero alcohol doesn't have to mean zero taste

So many brands launching today describe themselves as sustainable. How can shoppers figure out who is telling the truth?

A zero-waste grocery store expanding across LA, anti-microbial towels, super-luxe sneakers and more brands spotted this week.

Dentist appointments have been off the cards for much of the past 12 months, leading interest in at-home alternatives to surge

A soap brand celebrating Mexican botanicals, a supplement company that's fighting the ageing process, oat milk chocolate and more brand spotted this week.

New pet food brands want to reduce the environmental impact of what’s being served up to our dogs and cats

Commentary around the same-ification of branding goes way back. So why don't brands mind looking like their competitors?

Oat milk's popularity has given rise to a number of product launches in the space, each with their own USP. So what’s the difference between them?

A jewellery line starting at $20, rentable packaging, smart pill cases and more brands spotted this week.

Eggs made from chickpeas, snacks-by-subscription, a soda brand that's borrowing ingredients from cups of tea, and more brands spotted this week.

Direct-to-consumer businesses are bringing multiple brands under one umbrella. Why?

Every January, the “fresh start” mindset sees interest in keto-friendly food products spike.

“Circular economy” is a phrase that’s coming up with greater regularity in relation to brand’s business models and mission statements – but what does it mean?

Luxury cashmere loungeware, window-boxes-as-a-service, Alicia Keys' new skincare company and more new consumer brands spotted this week.

From hot sauce companies shifting sweaters to soap businesses selling stationery, modern brands are slapping their logos on everything

During the pandemic, several consumer brands have bridged the digital divide to create new products and collaborations

Direct-to-consumer skincare brands are paying more attention to the needs of male consumers.

A Gen Z skincare brands that wants to make sure its customers recycle, comfy socks from Australia, concentrated shampoos and conditioners, and other brands spotted this week.

For our first brand round-up of the year, we've found shirt-sewing kits from London, intimate waxing patches from Los Angeles and a collection of cannabis storage units from Milwaukee.

Hand sanitiser emerged as one of the hottest commodities of 2020 – in response, brands are finding ways to instil a sense of luxury into this functional product

As we look forward to 2021, here are 12 yet-to-launch brands that we're excited to see hit the market next year.

As 2020 draws to a close, we have curated a list of brands that reflect the mood of this unique year.

Super-luxe spice racks, unisex fragrances, cookie dough that can safely be eaten raw and more brands spotted this week.

Cooking kit company Omsom, which means rowdy and rambunctious in Vietnamese, has built a loyal following by clearly stating its values

January 1 is the day that millions of people around the world kick new habits into motion. Which brands can help them stick to these new habits?

Ski boots that keep your feet warm, kits to make leather goods at home, a coffee brand concocted by college freshmen and more.

Sales of no- and low-alcohol drinks are snowballing in the run-up to the festive break.

In October, Ceremonia launched with a mission to bring Latinx hair care rituals to the fore, and create a space where Hispanic consumers could feel authentically represented.

A host of consumer brands have launched products that help us keep our homes clean without compromising on sustainability. But it’s not easy to bring these new formulas to market

This week, we've spotted a celebrity-owned skincare line (this time it's Pharrell), souped-up knitting kits and a brand that's focusing on foreplay.

This week, we've spotted a new type of nut milk, snacks made from insects and (yet another) puzzle brand featuring artist designs.

A big part of convincing customers to shop online this Christmas will be a solid gift offering. We round up nine brands offering products and services specifically designed for gifting.

There are a number of categories in the world of internet-born, direct-to-consumer brands that have seen an explosion. Cookware is one of them.

This week we've spotted alcohol-free wines, beers and ciders, artist-designed wallpaper and indoor-grown strawberries.

Brands are coming up with festive packaging plans to make sure we can spread joy safely over the holidays.

With the right branding, a considered product range and enough hype, could men's make-up go mainstream?

There’s a short window of time for a new brand to get in front of soon-to-be mothers. Superkin reckons its fresh take on the category will help.

This week, we've spotted coffee that's kept in the freezer, a toothpaste dispenser and make-at-home bread kits.

Meet the brands that want to change the conversation when it comes to the way women experience aging.

This week, we've spotted a skin-cleansing humidifier, digital dresses and a YouTuber's instant coffee brand.

Monzo’s marketing VP Tristan Thomas has launched a wine subscription startup. How much crossover is there between banking and booze?

Brands like Butternut Box, Denzel's and Honey's are selling pet food that's good enough for humans to eat. Can our dogs really tell the difference?

Alisha Ramos has built a community of over 170,000 that believe staying in is the new going out. Now she’s making products for them with her new downtime brand, Whiled

This week, we've spotted an electric bike with a retro design, a clean mezcal brand and restaurant delivery kit aggregator.

A number of brands that want to bring out our inner artist are setting up shop outside of Etsy’s orbit.

Brands large and small are launching their own take on sustainable sneakers. What’s behind all these new launches – and are they really better for the planet?

This week, we've come across a gifting service that's promoting black-owned businesses, an apparel brand for women who weight lift, and a collection of photoshoot props that double as home decor items.

Kengos founder David Costello says building a sustainable brand is about making continuous improvements.

The shift to remote working has made us reconsider how we use our homes.

This week, we've spotted a Swedish non-alcoholic drink, regenerative and biodegradable foodware, and a psychedelic puzzle brand from Italy.

Holga Balina and Vit Abrams want to cut out life’s annoying distractions, starting with getting dressed in the morning.

With diners hesitant to get back into restaurants, consumer brands are stepping in to provide an alternative.

This week, we've seen grow-at-home fruit and veg, sleep tonics and a condom brand that wants to promote gender equality within relationships.

Taste the meat – and the heat? Ben West, founder of Spark Grills, on why he decided to launch a smart charcoal and wood grill.

Instagram’s rise to popularity led brands to design their products with the grid in mind. Now TikTok is taking over, we’re starting to see a new genre of brand aesthetic.

This week we've seen a new platform that will provide everything you need to do DIY upgrades to your own home, a skincare line for children, and a brand that's going big on terry towelling.

Products to treat chronic skin conditions aren’t inclusive – and they certainly aren’t fun. Topicals wants to change this.

Weighted blankets are touted as a cure for sleep problems and a way to reduce anxiety. What do experts really think of them?

This week, we've spied ovulation trackers, made-for-mixing soft drinks, and an ostentatious concrete basin brand.

Launched in August, Acid League wants to take over the shelf-stable food aisle, using vinegar to elevate flavours.

Instant coffee is no longer the brew of last resort, with a number of businesses innovating on quality, form and branding.

This week, we've spotted nutritional supplements for pups, ergonomic tech accessories and an energy bar brand that wants to do away with sugar highs.

Co-founder John O’Keeffe on how Champ plans to get people excited about safe sex

This week, we've seen a new healthy cat food brand, a plaque-tracker that attaches to your smartphone, and a company that's using superfoods to help manage periods and pregnancy.

This week, we've spotted a sports-themed "sex stuff" company, a curated wine subscription service and yet another beauty brand launched by a social media star.

A “character and community-first” brand brought to you by breakfast expert Emily Elyse Miller.

This week, we've come across swim caps designed to work with textured hair, sustainable-but-affordable t-shirts, and a new brand of air-dried dog kibble.

This week, we’ve come across herbal subscription boxes, living vinegars, and a supplement brand that wants to coach its customers to better sleep.

It’s beginning to feel a lot like summertime. This week, we’ve spotted a new brand selling precision charcoal grills, a comfy-to-wear SPF line, and an ice-cream company that’s focusing on bold, refreshing flavours.

This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

Keeping kids entertained and engaged while staying indoors is no small task. These products may help.

Wine clubs are getting an upgrade, with brands like Winc, Vinebox and Good Pair Days reinventing the model for a younger audience.

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

From Blueland’s cleaning tablets to OWA’s powdered shampoo, dehydrated products are having a moment.

Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

Stay-at-home orders are keeping people away from the gym, leading to a surge in home fitness equipment sales.