Latest stories on Thingtesting

July 22, 2021: Brands spotted

Handpicked saffron, smart shower heads, make-at-home pottery, and six more brands spotted.

Jenny Gyllander

Founder

July 15, 2021: Brands spotted

Vodka made from coffee fruit, "barefoot-inspired" shoes and products for people with cancer.

Jenny Gyllander

Founder

July 8, 2021: Brands spotted

100% vegetable sneakers, pet meds by delivery, and street-food inspired, plant-based noodles.

Jenny Gyllander

Founder

July 1, 2021: Brands spotted

Rentable baby gear, sauces inspired by Pakistani flavors, and a skincare line designed with your DNA.

Jenny Gyllander

Founder

June 24, 2021: Brands spotted

Four launches, a sauna blanket, organic products to boost plant growth, and more.

Jenny Gyllander

Founder

June 17, 2021: Brands spotted

Ready-to-wear real and synthetic wigs, a new take on the padel racket, and flip flops made with renewable materials.

Jenny Gyllander

Founder

Why brands are crazy for collabs

Brands are teaming up in creative ways to sell us unique, limited-run products. What's in it for them?

Sarah Drumm

Editor

June 3, 2021: Brands spotted

A rocking desk stool, personalized name change kits, and hot sauce that goes in your coffee.

Jenny Gyllander

Founder

May 27, 2021: Brands spotted

Gender-neutral nail paint, tea seed oil, and headphones that measure your brain activity.

Jenny Gyllander

Founder

Launch stories: Nori

"The world is reopening and people are wanting to look good and feel good again," says Courtney Toll, cofounder of steam iron brand Nori.

Natalie Sportelli

Head of Content

May 20, 2021: Brands spotted

Mushrooms grown in minifarms, a modern bourbon brand, and skincare by women of color, for women of color.

Jenny Gyllander

Founder

Why brands are getting weird on social media

Exclusive content on OnlyFans, ditching Instagram, and replying to rude comments on TikTok are just a few ways brands are ditching the social media playbook.

Sarah Drumm

Editor

May 13, 2021: Brands spotted

100% natural latex condoms, custom prescription skincare, and organic cold-pressed juice shots. 

Jenny Gyllander

Founder

Why brands are going big on pre-orders

Pre-orders have a lot of pluses for brands - like more cash upfront and less waste - if their customers are willing to wait. Inside how three brands approach pre-ordering.

Sarah Drumm

Editor

May 6, 2021: Brands spotted

Freeze dried ice cream, fashion-forward house slippers, and refillable cleaning products cutting down on single-use plastic.

Jenny Gyllander

Founder

April 29, 2021: Brands spotted

Inclusive body makeup, cakes with same-day delivery, and fashion-forward plus size clothing for men.

Jenny Gyllander

Founder

Launch stories: Steep & Mellow

Steep & Mellow taps into adaptogens and nootropics for its tea, which is wrapped in sustainable packaging and 1970s nostalgia.

Natalie Sportelli

Head of Content

April 22, 2021: Brands spotted

Hemp-based natural sleep aids, packaging made from soap, and children's clothes designed by engineers.

Jenny Gyllander

Founder

Ask an expert: What materials are actually recyclable?

We're shopping online more than ever, and it’s generating a whole lot of waste. We asked the experts for advice on how to develop better recycling habits and reduce our waste creation overall.

Sarah Drumm

Editor

Launch stories: Vacation by Poolside FM

New sunscreen brand Vacation is the first product from Poolside FM, a retro internet radio station with one million listeners.

Natalie Sportelli

Head of Content

April 15, 2021: Brands spotted

Celebrity cat food, on-demand, custom lipstick, natural wines by subscription, and more.

Jenny Gyllander

Founder

This food is not what it looks like

As our appetite for plant-based proteins grows, the race is on to produce hyper-realistic, good-tasting products at a palatable price point.

Sarah Drumm

Editor

April 8, 2021: Brands spotted

Honey made from adaptogenic mushrooms, unisex perfume, and human-grade grooming products for dogs.

Jenny Gyllander

Founder

April 1, 2021: Brands spotted

Shirts made from upcycled hotel linen, a modern incense brand, and makeup you can sleep in.

Jenny Gyllander

Founder

March 25, 2021: Brands spotted

Filet mignon made from plants, carbon neutral arch support, and kits for at-home sewers.

Jenny Gyllander

Founder

The humble notebook gets its moment

Already on the rise before the pandemic, journaling and guided notebooks are helping stressed-out millennials be more mindful.

Natalie Sportelli

Head of Content

March 18, 2021: Brands spotted

Sustainable tees with carbon offsets, cold brew made with CBD, and organic hibiscus water.

Jenny Gyllander

Founder

March 11, 2021: Brands spotted

Design-forward lockboxes, at-home keratin treatments, and handmade books created to collect stories for loved ones.

Jenny Gyllander

Founder

March 4, 2021: Brands spotted

Deodorants designed for athletes, oat milk chocolate bars, a brand that wants to replace paper towels with sponge cloths, and more brands spotted this week.

Thingtesting

25 February 2021: Brands spotted

A cigarette case that helps you quit smoking, a hyper-local honey brand, bed sheets on subscription and more brand spotted this week.

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18 February 2021: Brands spotted

A zero-waste grocery store expanding across LA, anti-microbial towels, super-luxe sneakers and more brands spotted this week.

Thingtesting

Meet the modern dentistry brands

Dentist appointments have been off the cards for much of the past 12 months, leading interest in at-home alternatives to surge

Sarah Drumm

Editor

11 February 2021: Brands spotted

A soap brand celebrating Mexican botanicals, a supplement company that's fighting the ageing process, oat milk chocolate and more brand spotted this week.

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4 February 2021: Brands spotted

A jewellery line starting at $20, rentable packaging, smart pill cases and more brands spotted this week.

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28 January 2021: Brands spotted

Eggs made from chickpeas, snacks-by-subscription, a soda brand that's borrowing ingredients from cups of tea, and more brands spotted this week.

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What even is the circular economy?

“Circular economy” is a phrase that’s coming up with greater regularity in relation to brand’s business models and mission statements – but what does it mean?

Sarah Drumm

Editor

21 January 2021: Brands spotted

Luxury cashmere loungeware, window-boxes-as-a-service, Alicia Keys' new skincare company and more new consumer brands spotted this week.

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14 January 2021: Brands spotted

A Gen Z skincare brands that wants to make sure its customers recycle, comfy socks from Australia, concentrated shampoos and conditioners, and other brands spotted this week.

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Week 1, 2021: Brands spotted

For our first brand round-up of the year, we've found shirt-sewing kits from London, intimate waxing patches from Los Angeles and a collection of cannabis storage units from Milwaukee.

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Betting on the business of hand sanitising

Hand sanitiser emerged as one of the hottest commodities of 2020 – in response, brands are finding ways to instil a sense of luxury into this functional product

Sarah Drumm

Editor

Week 50, 2020: Brands spotted

Super-luxe spice racks, unisex fragrances, cookie dough that can safely be eaten raw and more brands spotted this week.

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Week 49, 2020: Brands spotted

Ski boots that keep your feet warm, kits to make leather goods at home, a coffee brand concocted by college freshmen and more.

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Week 48, 2020: Brands Spotted

This week, we've spotted a celebrity-owned skincare line (this time it's Pharrell), souped-up knitting kits and a brand that's focusing on foreplay.

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Week 47, 2020: Brands Spotted

This week, we've spotted a new type of nut milk, snacks made from insects and (yet another) puzzle brand featuring artist designs.

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The brands that want to be on our Christmas wish lists

A big part of convincing customers to shop online this Christmas will be a solid gift offering. We round up nine brands offering products and services specifically designed for gifting.

Sarah Drumm

Editor

Week 46, 2020: Brands spotted

This week we've spotted alcohol-free wines, beers and ciders, artist-designed wallpaper and indoor-grown strawberries.

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Week 45, 2020: Brands Spotted

This week, we've spotted coffee that's kept in the freezer, a toothpaste dispenser and make-at-home bread kits.

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Week 44, 2020: Brands Spotted

This week, we've spotted a skin-cleansing humidifier, digital dresses and a YouTuber's instant coffee brand.

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Week 43, 2020: Brands spotted

This week, we've spotted an electric bike with a retro design, a clean mezcal brand and restaurant delivery kit aggregator.

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Week 42, 2020: Brands spotted

This week, we've come across a gifting service that's promoting black-owned businesses, an apparel brand for women who weight lift, and a collection of photoshoot props that double as home decor items.

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Week 41, 2020: Brands spotted

This week, we've spotted a Swedish non-alcoholic drink, regenerative and biodegradable foodware, and a psychedelic puzzle brand from Italy.

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Week 40, 2020: Brands spotted

This week, we've seen grow-at-home fruit and veg, sleep tonics and a condom brand that wants to promote gender equality within relationships.

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What does a made-for-TikTok brand look like?

Instagram’s rise to popularity led brands to design their products with the grid in mind. Now TikTok is taking over, we’re starting to see a new genre of brand aesthetic.

Sarah Drumm

Editor

Week 39, 2020: Brands spotted

This week we've seen a new platform that will provide everything you need to do DIY upgrades to your own home, a skincare line for children, and a brand that's going big on terry towelling.

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Week 38, 2020: Brands spotted

This week, we've spied ovulation trackers, made-for-mixing soft drinks, and an ostentatious concrete basin brand.

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Week 37, 2020: Brands spotted

This week, we've spotted nutritional supplements for pups, ergonomic tech accessories and an energy bar brand that wants to do away with sugar highs.

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Week 36, 2020: Brands spotted

This week, we've seen a new healthy cat food brand, a plaque-tracker that attaches to your smartphone, and a company that's using superfoods to help manage periods and pregnancy.

Thingtesting

Week 35, 2020: Brands spotted

This week, we've spotted a sports-themed "sex stuff" company, a curated wine subscription service and yet another beauty brand launched by a social media star.

Thingtesting

Week 34, 2020: Brands spotted

This week, we've come across swim caps designed to work with textured hair, sustainable-but-affordable t-shirts, and a new brand of air-dried dog kibble.

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Week 32, 2020: Brands spotted

This week, we’ve come across herbal subscription boxes, living vinegars, and a supplement brand that wants to coach its customers to better sleep.

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Week 30, 2020: Brands spotted

It’s beginning to feel a lot like summertime. This week, we’ve spotted a new brand selling precision charcoal grills, a comfy-to-wear SPF line, and an ice-cream company that’s focusing on bold, refreshing flavours.

Thingtesting

Week 28, 2020: Brands spotted

This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

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Week 26, 2020: Brands spotted

Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

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Week 24, 2020: Brands spotted

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

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Week 22, 2020: Brands spotted

Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

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