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Nomadica's founder on when to lead with DTC-- and when to push retail.

Nomadica's founder on when to lead with DTC-- and when to push retail.

The consumer landscape looks pretty different than it did just a few years ago, pushing so many DTC native brands to switch up their growth & acquisition strategies. In this new miniseries, we pick the brains of the founders, marketers, and operators behind brands navigating the shift. Today: Nomadica's founder, Kristin Olszewski, on how she's marketing fine wine-- in a can!

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