[COUNT] brands selling wearable tech

Fitness watches and rings are now mainstream. Now, a new wave of wearable tech companies are betting there’s a big business in tracking what the all-rounders can’t.

Why Wearables are Getting Super Specific

[COUNT] brands that got a new look

Young brands spend thousands of dollars updating their look. Why do they do it, and what are the risks? Designer Elizabeth Goodspeed shares her thoughts with Thingtesting.

The Art of the (Sometimes Unnecessary) Rebrand

[COUNT] Brands On Sapone's Mood Board

Shampoo-in-a-soap-bottle brand Sapone’s launched this week. Founder Paulius Buivydas tells Thingtesting what it’s like to start an eco-friendly company and pitch it on Shark Tank before finishing high school

With Sapone, An 18-Year-Old From Lithuania Hopes to Crack America’s Shampoo Market

[COUNT] Outdoor Brands on Sarah's Kit List

Thingtesting writer Sarah Drumm is a hiking enthusiast who wants more people to enjoy multi-day trips in the woods. These are her favorite outdoor brands

I've Hiked Over 5,000 Miles. Here's the Gear That Works on Trail, Not Just on Insta

Brands Spotted: August 13, 2026

[COUNT] Brands Marketing to Modern Mothers

Motherhood is a profound identity shift. New skincare brands want mothers to know that they get it, too. 

Skincare’s New Pitch to Mothers: We See You

[COUNT] brands selling better-for-you workout clothes

Sports clothes have long been made from cheap, stretchy polyester. With more people cutting plastic from their lives, is there a viable market for all-natural alternatives?


Would You Spend $230 on Polyester-Free Sports Leggings?

Brands Spotted: August 19, 2026

[COUNT] Brands For Healthier Home Climates

Wildfire smoke and swinging temperatures have prompted consumers to take climate control measures where they can: at home


A Brutal Summer Boosted Sales of Air Purifiers, AC and Other Home Climate Devices

[COUNT] Brands With Statement Bottle Caps

Spherical bottle caps aren’t the cheapest, or most user-friendly packaging decision. Why are more brands opting for them, and what are they trying to say with them?

Put a (Round) Lid On It

Brands Spotted: August 27, 2026

[COUNT] Personal Care Brands with Unusual Ingredients

Spongilla lacustris smells like something dredged out of a freshwater river. Tome says you should slather it on your face anyway

Can Tome Make a Prickly, Earthy, Unfamiliar Skincare Ingredient Go Mainstream?

[COUNT] Brands Launched by Content Creators

Aris Yeager has made a living pretending to be a rich, bratty French kid online. Now he’s leveraging that audience to start Bjorli, a luxury sauna hat brand, and blurring the lines between his online persona and himself

A Rich European Kid Launches a Fancy Sauna Hat Brand

He's building the brand he needed after his own painkillers turned on him. Luke Lundstrom took ibuprofen for chronic migraines until it caused a GI bleed. Trelli, which launched this April, is what he building instead.

Behind the Brand: Trelli (This Week's Thingdrop)

Brands Spotted: September 3, 2026

End-of-summer sales, handpicked by the Thingtesting team

[COUNT] Brands Selling Reusable Water Bottles (and Accessories)

Water bottle brands are using collaborations, seasonal drops and limited-edition colorways to keep people shopping

Stories

The latest from Thingtesting: Discover trending brands, industry news, product launches, and unbiased reviews to shop mindfully.

Brands Spotted: September 9, 2026

How Are Brands Still Selling So Many Reusable Water Bottles?