Stories

The latest from Thingtesting: Discover trending brands, industry news, product launches, and unbiased reviews to shop mindfully.

Brands Spotted: June 25, 2026

June 2026

Sarah Drumm

Brands Spotted: June 25, 2026

June 2026

Sarah Drumm

What Every Brand Wants? A Scent

The Ozempic Economy Goes Further Than You’d Think

June 2026

Sarah Drumm

The Ozempic Economy Goes Further Than You’d Think

Brands Spotted: June 18, 2026

June 2026

Sarah Drumm

Brands Spotted: June 18, 2026

Hey ChatGPT, What Should I Buy?

June 2026

Sarah Drumm

Hey ChatGPT, What Should I Buy?

Brands Spotted: June 11, 2026

June 2026

Sarah Drumm

Brands Spotted: June 11, 2026

June 2026

Jenny Gyllander

Can oral care brand Bastét elevate toothpaste to the same status as skincare?

How For Starters founder and brands spotter Daniel Giacopelli finds new brands

June 2026

Sarah Drumm

How For Starters founder and brands spotter Daniel Giacopelli finds new brands

Brands Spotted: June 4, 2026

June 2026

Sarah Drumm

Brands Spotted: June 4, 2026

May 2026

Sarah Drumm

Why Are There So Many Brand Collabs?

Brands Spotted: May 28, 2026

May 2026

Sarah Drumm

Brands Spotted: May 28, 2026

May 2026

Sarah Drumm

Herschel Co-Founder Lyndon Cormack Says Typical Towels Will Teach His Old Brand New Tricks

May 2026

Sarah Drumm

BYBI's Founders Are Building Their New Brand Rayro Around the Realities of Family Life

For Jolie Founder Ryan Babenzien, Showers are a Simpler Business Than Sneakers

May 2026

Sarah Drumm

For Jolie Founder Ryan Babenzien, Showers are a Simpler Business Than Sneakers

Brands Spotted: May 21, 2026

May 2026

Sarah Drumm

Brands Spotted: May 21, 2026

How are Supplement Brands Riding the $800m Magnesium Wave?

May 2026

Sarah Drumm

How are Supplement Brands Riding the $800m Magnesium Wave?

Brands Spotted: May 14, 2026

May 2026

Sarah Drumm

Brands Spotted: May 14, 2026

Brands Spotted: May 7, 2026

May 2026

Sarah Drumm

Brands Spotted: May 7, 2026