Instagram’s rise to popularity led brands to design their products with the grid in mind. Now TikTok is taking over, we’re starting to see a new genre of brand aesthetic.

This week we've seen a new platform that will provide everything you need to do DIY upgrades to your own home, a skincare line for children, and a brand that's going big on terry towelling.

Products to treat chronic skin conditions aren’t inclusive – and they certainly aren’t fun. Topicals wants to change this.

Weighted blankets are touted as a cure for sleep problems and a way to reduce anxiety. What do experts really think of them?

This week, we've spied ovulation trackers, made-for-mixing soft drinks, and an ostentatious concrete basin brand.

Launched in August, Acid League wants to take over the shelf-stable food aisle, using vinegar to elevate flavours.

Instant coffee is no longer the brew of last resort, with a number of businesses innovating on quality, form and branding.

This week, we've spotted nutritional supplements for pups, ergonomic tech accessories and an energy bar brand that wants to do away with sugar highs.

Co-founder John O’Keeffe on how Champ plans to get people excited about safe sex

This week, we've seen a new healthy cat food brand, a plaque-tracker that attaches to your smartphone, and a company that's using superfoods to help manage periods and pregnancy.

This week, we've spotted a sports-themed "sex stuff" company, a curated wine subscription service and yet another beauty brand launched by a social media star.

A “character and community-first” brand brought to you by breakfast expert Emily Elyse Miller.

This week, we've come across swim caps designed to work with textured hair, sustainable-but-affordable t-shirts, and a new brand of air-dried dog kibble.

This week, we’ve come across herbal subscription boxes, living vinegars, and a supplement brand that wants to coach its customers to better sleep.

It’s beginning to feel a lot like summertime. This week, we’ve spotted a new brand selling precision charcoal grills, a comfy-to-wear SPF line, and an ice-cream company that’s focusing on bold, refreshing flavours.

This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

Keeping kids entertained and engaged while staying indoors is no small task. These products may help.

Wine clubs are getting an upgrade, with brands like Winc, Vinebox and Good Pair Days reinventing the model for a younger audience.

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

From Blueland’s cleaning tablets to OWA’s powdered shampoo, dehydrated products are having a moment.

Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

Stay-at-home orders are keeping people away from the gym, leading to a surge in home fitness equipment sales.