September 16, 2021: Brands spotted
Frozen pizza by delivery, a facial razor, and just-launched hair care by Jennifer Aniston.
Latest stories on Thingtesting
From our community: Meet Mike LaVitola
Mike LaVitola, cofounder and CEO of Foxtrot, shares brands he's spotted and what he's currently testing.
Meet the personal care brands on a mission to make our bathrooms plastic-free
Can the humble bar of soap make a comeback? Plastic-free bathroom brands are producing solid products to cut down on waste.
New direct-to-consumer shaving brands are bringing a different approach to the $2.1 billion razor business
The shaving space was an early battleground for direct-to-consumer brands. After Dollar Shave Club, Harry’s and Billie, what are new shaving brands doing differently?
September 9, 2021: Brands spotted
Home baking kits, an online bookstore, and just-launched skincare by Naomi Osaka. Here are 13 brands spotted this week.Â
From our community: Meet Nate Brown
Nate Brown, cofounder and creative director of Rosaluna, shares brands he's spotted and what he's currently testing.
Direct-to-consumer paint brands continue to cash in on the home decor boom
Eighteen months into the pandemic, people are still looking to give their walls a fresh coat of paint.
Rethinking unboxing: Brands are getting creative to solve the growing packaging problem
Online brands want to deliver brilliant unboxing experiences, while balancing the amount of waste generated to do so.
From our community: Meet Casey Lewis
Casey Lewis, a brand consultant and the author of youth trends newsletter After School, shares brands she's spotted and what she's currently testing.
September 2, 2021: Brands spotted
Cocoa-free chocolate bars, caffeine mist, and all-over body oil. Here are 12 brands spotted this week.Â
Small batches and surprising flavors: How brands sell hot sauce online
Online brands are tapping into the “gotta try them all” mantra of hot sauce enthusiasts with limited edition offerings, small batches, and unexpected flavors.
How lab-grown diamond brand Aether Diamonds creates sustainable stones from thin air
Thingtesting checks in with Aether Diamonds to go inside the brand, get insight on lab-grown diamonds, and learn more about ecommerce's growing hold on the wedding industry.
Amid pandemic delivery delays, can furniture rental and resale brands find mainstream appeal?
Growth of furniture rental and resale platforms has exploded during the pandemic as furniture delays created frustration for consumers - but can it take off?
August 26, 2021: Brands spotted
Personalized prenatals, plant-based tuna, and outdoor apparel for women.
From our community: Meet Hugh Thomas
Hugh Thomas, cofounder of Ugly Drinks, shares brands he's spotted and what he's currently testing.
Why skincare brand Soft Services is taking aim at common body skin issues
Thingtesting checks in with Soft Services cofounders Rebecca Zhou and Annie Kreighbaum to go inside the brand and learn more about the opportunity to target body skin.
What’s behind the rise of minimalist, direct-to-consumer tableware brands?
Sleek, affordable dinnerware sets are tapping into the millennial desire to aesthetically curate every aspect of their lives.
Why brands are inviting customers directly into their product development
How can you be sure people are going to buy your product? By using their feedback to give them exactly what they're asking for.
August 19, 2021: Brands spotted
Design-forward meditation cushions, an alarm clock that brews coffee, and just-launched all natural hazelnut spread.
Reinventing the tampon: Meet the brands shaking up the $21.6 billion period care industry
Modern period brands want to reclaim the conversation around menstruation. Meet 27 brands bringing a new perspective to periods.