[COUNT] Brands With Statement Bottle Caps

Spherical bottle caps aren’t the cheapest, or most user-friendly packaging decision. Why are more brands opting for them, and what are they trying to say with them?

Put a (Round) Lid On It

Brands Spotted: August 27, 2026

[COUNT] Personal Care Brands with Unusual Ingredients

Spongilla lacustris smells like something dredged out of a freshwater river. Tome says you should slather it on your face anyway

Can Tome Make a Prickly, Earthy, Unfamiliar Skincare Ingredient Go Mainstream?

[COUNT] Brands Launched by Content Creators

Aris Yeager has made a living pretending to be a rich, bratty French kid online. Now he’s leveraging that audience to start Bjorli, a luxury sauna hat brand, and blurring the lines between his online persona and himself

A Rich European Kid Launches a Fancy Sauna Hat Brand

He's building the brand he needed after his own painkillers turned on him. Luke Lundstrom took ibuprofen for chronic migraines until it caused a GI bleed. Trelli, which launched this April, is what he building instead.

Behind the Brand: Trelli (This Week's Thingdrop)

Brands Spotted: September 3, 2026

[COUNT] Brands Selling Mahjong Sets Online

As interest in the table-top game peaks in the US, new wave of brands is getting into the business of mahjong, one hand-painted tile at a time

Modern Brands Are Getting in on the Mahjong Boom

End-of-summer sales, handpicked by the Thingtesting team

[COUNT] Brands Selling Reusable Water Bottles (and Accessories)

Water bottle brands are using collaborations, seasonal drops and limited-edition colorways to keep people shopping

How Are Brands Still Selling So Many Reusable Water Bottles?

[COUNT] More Brands To Help You Get Organized

Val Quinn is Director of Product Support at ShopMy and lives in Minneapolis. Here, she tells us about how the Skylight calendar took over as her family scheduler

I’m No Longer the Mom Who Schedules Everything, Thanks to This Smart Calendar

Brands Spotted: September 9, 2026

Brands Spotted: September 16, 2026

[COUNT] Brands Making Objects By Hand

Algorithms are flattening taste, and AI has created a world of slop. No wonder people are connecting to hand-made objects

The Value of Slow, Hand-Made Products In a World of AI and Algorithms

Brands Spotted: September 24, 2026

[COUNT] Brands To Help You Breathe Easy

Herbal inhalers are popular across Asia, where they are used to liven the senses and fight fatigue. Now, Thuy Nguyen is bringing them to the US with AN ORI

Thuy Nguyen Wants You to Try Breathing Like You’re On a Vietnamese Dancefloor

[COUNT] Brands To Make You a Better Athlete

Axl Chen loves running, but was always injuring himself doing it. So he designed a smart sneaker insole that could tell him, and other runners, how to improve their form


STRIV Founder Axl Chen Invented a Sensor-Packed Smart Sole to Stop His Repeated Running Injuries

Behind the Brand: Cynic (This Week's Thingdrop)

Stories

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Brands Spotted: October 1, 2026