StoriesSeptember 30, 2020

Instagram’s rise to popularity led brands to design their products with the grid in mind. Now TikTok is taking over, we’re starting to see a new genre of brand aesthetic.

Sarah Drumm
Editor

This week we've seen a new platform that will provide everything you need to do DIY upgrades to your own home, a skincare line for children, and a brand that's going big on terry towelling.

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This week, we've spied ovulation trackers, made-for-mixing soft drinks, and an ostentatious concrete basin brand.

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This week, we've spotted nutritional supplements for pups, ergonomic tech accessories and an energy bar brand that wants to do away with sugar highs.

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This week, we've seen a new healthy cat food brand, a plaque-tracker that attaches to your smartphone, and a company that's using superfoods to help manage periods and pregnancy.

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This week, we've spotted a sports-themed "sex stuff" company, a curated wine subscription service and yet another beauty brand launched by a social media star.

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This week, we've come across swim caps designed to work with textured hair, sustainable-but-affordable t-shirts, and a new brand of air-dried dog kibble.

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This week, we’ve come across herbal subscription boxes, living vinegars, and a supplement brand that wants to coach its customers to better sleep.

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It’s beginning to feel a lot like summertime. This week, we’ve spotted a new brand selling precision charcoal grills, a comfy-to-wear SPF line, and an ice-cream company that’s focusing on bold, refreshing flavours.

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This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

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Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

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One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

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Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

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