Beauty

Personal Care

Women’s Clothing

Health & Wellness

Tech

Activities & Outdoor

Clothing

Soda & Water

Fragrances

Hair Care

Skin Care

Oral Care

Supplements

Snacks & candy

Food

Drink

[COUNT] brands that love a collab

Brand collaborations used to be an occasional thing. But these days, hardly a week goes by without a new, wacky co-branded product popping up. What’s driving the collab economy?

Why Are There So Many Brand Collabs?

[COUNT] brands launched by second-time founders

A lot has changed in the 17 years since Lyndon Cormack started Herschel Supply Co with his brother. With his new stretchy towel brand Typical, he's excited to experiment all over again.

Herschel Co-Founder Lyndon Cormack Says Typical Towels Will Teach His Old Brand New Tricks

New and emerging brands, curated by the Thingtesting team. This week: a wearable gut health tracker, protein performance drinks, and fresh pepper with a fresh design.

Brands Spotted: May 28, 2026

New and emerging brands, curated by the Thingtesting team. This week: peptides, healthy cookies, pomegranate sunscreen, good-looking wall chargers, and wearables for weightlifting.

Brands Spotted: June 4, 2026

[COUNT] brands spotted by For Starters founder Danny Giacopelli

We asked to For Starters founder Danny Giacopelli to share the brands currently on his radar, as well as some ideas for where to find new ones before they get big.

How For Starters founder and brands spotter Daniel Giacopelli finds new brands

[COUNT] brands whose content is doing the work

Shoppers are asking AI to find products that suit their very specific needs, and brands want to make sure they are the answer. But when a shopping journey starts with a chatbot, what gets lost?

Hey ChatGPT, What Should I Buy?

[COUNT] brands Bastét founder Alexandra Baker loves

Thingtesting's Jenny Gyllander interviews Alexandra Baker about Bastét, a new toothpaste brand that believes that what you put in your mouth should be as considered as what you put on your skin

Can oral care brand Bastét elevate toothpaste to the same status as skincare?

Upcoming Thingdrops

New and emerging brands, curated by the Thingtesting team. This week: beer for driving, bone broth in a can, a wearable that soothes you to sleep and more.

Brands Spotted: June 11, 2026

[COUNT] brands tapping into the GLP-1 economy

GLP-1 drugs are reshaping what people eat, wear, and buy, whether they are on these medications or not — and brands are responding.

The Ozempic Economy Goes Further Than You’d Think

New and emerging brands, curated by the Thingtesting team. This week: time travelling perfume, neuro-cosmetic skincare, functional sodas and more.

Brands Spotted: June 18, 2026

[COUNT] brands that have added perfume to their product ranges

Sales of perfumes, body mist and other fragrance products are booming, and now brands that have never sold scent want to get in on the action.

What Every Brand Wants? A Scent

[COUNT] brands for digital minimalists

In a world that assumes everyone owns a smartphone, how do brands selling alternatives convince customers they won't be cutting themselves off from society?

The Problem With Dumbphones? Everyone Else's Smartphone

New and emerging brands, curated by the Thingtesting team. This week: vegan sunscreen, healthy underwear, functional jelly sticks and more.

Brands Spotted: June 25, 2026

[COUNT] Brands That Launched in April, May and June

This spring was all about wearables, GLP-1 culture, fragrances, endless sodas, and more. We take a look back at our (and your) favorite brand launches from Q2 2026.

Thingtesting Rewind: The Best of Spring's New Brand Launches

New and emerging brands, curated by the Thingtesting team. This week: unbreakable dog toys, UV-tracking wearables, antimicrobial hairbrushes and more.

Brands Spotted: July 2, 2026

[COUNT] brands channeling the past

Lillian Shalom and Isaac Lekach couldn’t stop wondering what it might have been like to step inside El Morocco, the long-lost New York nightclub. Their new perfume brand is a tribute to this historic venue, and their encyclopaedic knowledge of it.

Ashtrays, Matchbooks and 90-Year-Old Gossip Rags: Welcome to the World of El Morocco Perfumery

New and emerging brands, curated by the Thingtesting team. This week: breakfast cereal, between-laundry-days clothing sprays, cottage cream (not cheese), and more.

Stories

The latest from Thingtesting: Discover trending brands, industry news, product launches, and unbiased reviews to shop mindfully.