This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

Keeping kids entertained and engaged while staying indoors is no small task. These products may help.

Wine clubs are getting an upgrade, with brands like Winc, Vinebox and Good Pair Days reinventing the model for a younger audience.

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

From Blueland’s cleaning tablets to OWA’s powdered shampoo, dehydrated products are having a moment.

Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

Stay-at-home orders are keeping people away from the gym, leading to a surge in home fitness equipment sales.