Latest stories on Thingtesting

Celebrity cat food, on-demand, custom lipstick, natural wines by subscription, and more.

Jenny Gyllander
Founder

As our appetite for plant-based proteins grows, the race is on to produce hyper-realistic, good-tasting products at a palatable price point.

Sarah Drumm
Editor

Honey made from adaptogenic mushrooms, unisex perfume, and human-grade grooming products for dogs.

Jenny Gyllander
Founder

Shirts made from upcycled hotel linen, a modern incense brand, and makeup you can sleep in.

Jenny Gyllander
Founder

Filet mignon made from plants, carbon neutral arch support, and kits for at-home sewers.

Jenny Gyllander
Founder

Already on the rise before the pandemic, journaling and guided notebooks are helping stressed-out millennials be more mindful.

Natalie Sportelli
Head of Content

Sustainable tees with carbon offsets, cold brew made with CBD, and organic hibiscus water.

Jenny Gyllander
Founder

Design-forward lockboxes, at-home keratin treatments, and handmade books created to collect stories for loved ones.

Jenny Gyllander
Founder

Deodorants designed for athletes, oat milk chocolate bars, a brand that wants to replace paper towels with sponge cloths, and more brands spotted this week.

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A cigarette case that helps you quit smoking, a hyper-local honey brand, bed sheets on subscription and more brand spotted this week.

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A zero-waste grocery store expanding across LA, anti-microbial towels, super-luxe sneakers and more brands spotted this week.

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Dentist appointments have been off the cards for much of the past 12 months, leading interest in at-home alternatives to surge

Sarah Drumm
Editor

A soap brand celebrating Mexican botanicals, a supplement company that's fighting the ageing process, oat milk chocolate and more brand spotted this week.

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A jewellery line starting at $20, rentable packaging, smart pill cases and more brands spotted this week.

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Eggs made from chickpeas, snacks-by-subscription, a soda brand that's borrowing ingredients from cups of tea, and more brands spotted this week.

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“Circular economy” is a phrase that’s coming up with greater regularity in relation to brand’s business models and mission statements – but what does it mean?

Sarah Drumm
Editor

Luxury cashmere loungeware, window-boxes-as-a-service, Alicia Keys' new skincare company and more new consumer brands spotted this week.

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A Gen Z skincare brands that wants to make sure its customers recycle, comfy socks from Australia, concentrated shampoos and conditioners, and other brands spotted this week.

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For our first brand round-up of the year, we've found shirt-sewing kits from London, intimate waxing patches from Los Angeles and a collection of cannabis storage units from Milwaukee.

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Hand sanitiser emerged as one of the hottest commodities of 2020 – in response, brands are finding ways to instil a sense of luxury into this functional product

Sarah Drumm
Editor

Super-luxe spice racks, unisex fragrances, cookie dough that can safely be eaten raw and more brands spotted this week.

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Ski boots that keep your feet warm, kits to make leather goods at home, a coffee brand concocted by college freshmen and more.

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This week, we've spotted a celebrity-owned skincare line (this time it's Pharrell), souped-up knitting kits and a brand that's focusing on foreplay.

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This week, we've spotted a new type of nut milk, snacks made from insects and (yet another) puzzle brand featuring artist designs.

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A big part of convincing customers to shop online this Christmas will be a solid gift offering. We round up nine brands offering products and services specifically designed for gifting.

Sarah Drumm
Editor

This week we've spotted alcohol-free wines, beers and ciders, artist-designed wallpaper and indoor-grown strawberries.

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This week, we've spotted coffee that's kept in the freezer, a toothpaste dispenser and make-at-home bread kits.

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This week, we've spotted a skin-cleansing humidifier, digital dresses and a YouTuber's instant coffee brand.

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This week, we've spotted an electric bike with a retro design, a clean mezcal brand and restaurant delivery kit aggregator.

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This week, we've come across a gifting service that's promoting black-owned businesses, an apparel brand for women who weight lift, and a collection of photoshoot props that double as home decor items.

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This week, we've spotted a Swedish non-alcoholic drink, regenerative and biodegradable foodware, and a psychedelic puzzle brand from Italy.

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This week, we've seen grow-at-home fruit and veg, sleep tonics and a condom brand that wants to promote gender equality within relationships.

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Instagram’s rise to popularity led brands to design their products with the grid in mind. Now TikTok is taking over, we’re starting to see a new genre of brand aesthetic.

Sarah Drumm
Editor

This week we've seen a new platform that will provide everything you need to do DIY upgrades to your own home, a skincare line for children, and a brand that's going big on terry towelling.

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This week, we've spied ovulation trackers, made-for-mixing soft drinks, and an ostentatious concrete basin brand.

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This week, we've spotted nutritional supplements for pups, ergonomic tech accessories and an energy bar brand that wants to do away with sugar highs.

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This week, we've seen a new healthy cat food brand, a plaque-tracker that attaches to your smartphone, and a company that's using superfoods to help manage periods and pregnancy.

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This week, we've spotted a sports-themed "sex stuff" company, a curated wine subscription service and yet another beauty brand launched by a social media star.

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This week, we've come across swim caps designed to work with textured hair, sustainable-but-affordable t-shirts, and a new brand of air-dried dog kibble.

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This week, we’ve come across herbal subscription boxes, living vinegars, and a supplement brand that wants to coach its customers to better sleep.

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It’s beginning to feel a lot like summertime. This week, we’ve spotted a new brand selling precision charcoal grills, a comfy-to-wear SPF line, and an ice-cream company that’s focusing on bold, refreshing flavours.

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This week, we’ve spotted at-home pottery kits, designer dog beds, ultra-inclusive beauty products and a new brand selling sake (Japanese rice wine) by the can.

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Quality at-home coffee, CBD-infused bath powders and ultra-calming puzzles. This week we’ve spotted a number of brands that are refashioning products, processes and priorities to suit the modern world.

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One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March.

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Concentration potions, pre-packaged sourdough starters, and plant-powered spirits. COVID-19 may not be stopping new brands from launching, but some themes are emerging among those debuting during the pandemic.

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