4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 431 Reviews
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4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.
AI summary based on Thingtesting reviews
I have extremely puffy eyes and dark circles and this concealer works like a dream. I probably own two dozen concealers at least and this is is by far that best I have used. It’s super creamy and blends really easily. I actually blend it with my fingers to get the best coverage.
3y ago
BESTTT MAKEUP!! love the tower 28 spray.
Love the lip gloss. Non-sticky, great pigment/shine, and super cute packaging. Also a great price point!
I’m really enjoying their tinted sunscreen! My skin tone is a very cool pale color & it’s hard to find face products that match. My only complaint is that if I put on too much it can look a bit chalky.
3y ago
I’m not a big makeup person so I don’t typically have much brand loyalty in the space, but Tower28 is one exception. It’s surprisingly hard to find a totally fragrance free makeup line (which I need due to allergies) and their products just work great on my skin. I wear the tinted lip balm constantly.
I really like Tower 28 products. My favorite product from them is the cream blush. I do think their hypochlorous acid spray is way too overpriced for what it is.
The facial spray is incredible. Love the simplicity of just spraying it on. Helps to keep face toned and even.
One of my favorite makeup brands! I am obsessed with the glosses, mascara, and cream blushes that this brand has.
i LOVE their facial mist it calms my skin down instantly and helps my acne so much
i’ve tried three products from T28 now, and have been wowed by each and every one. their cream blushes are a mainstay in my routine (have been for over a year), their liner is quickly ascending to HG status, and their SOS spray is a godsend for irritated and damaged skin. on top of quality, they have packaging that pleases the eye, a pricepoint that pleases the wallet, and an ethos that pleases the heart and soul.
I only have one of their blush but I'm really into it! I like the small packaging, the vibe of the brand and the colours of their blushes. The price was quite OK as well for a brand sell in Sephora. I heard a lot about their concealer, I may give it a try someday (which would be shocking for anyone that read my review on Glossier!).
Feedback
Even if it like by blush, it is still a cream product so doesn't last. It's the nature of the product so I guess it's not really a complain, but I could imagine that the longevity of their products could be a general issue or consideration since their are mostly all cream based.
Really enjoy the lip glosses. They come in really nice shades and feel comfortable on the lips. Blushed seem to go bad quickly, though.
LOVE their products. Their SOS spray really heals my skin whenever I have a flare up of acne or rosacea.
Feedback
I've seen their blushes do have pore clogging ingredients so do be conscious of that if you have acne prone skin.
3y ago
I love their skin tint with SPF! I've tried a bunch of similar ones but theirs is the best - it blends really well with my other products and doesn't cause my skin to flare up. The SPF is an added bonus!
I love that Tower 28 has taken off! Their SOS skin rescue spray is the best and I use it all the time.
Finally tried the make waves Mascara! It is worth the hype. The mascara wand does take some getting used to but I really love the look on my lashes! Also the packaging is so fun! I love that this team supports their employees and their brand ethos! Mazel to the entire tower 28 team
Feedback
The price point I think is a little high.
OBSESSED WITH THIS BRAND! I especially love the SunnyDays Tinted Sunscreen, which I’ve been using a lot more of recently. It’s somehow a perfect match and the light coverage (with build-up, if needed) has made it super versatile. I can use it during the summer when I’m a little more bronze and on vacation, as well as during the winter months when my skin is lighter.
Feedback
I love, love, love their products and the branding is killer. Definitely need to try out more of their products, but Tower 28 is absolutely perfect for simple everyday (“clean girl”) makeup.
4y ago
I love their lip glosses and their multi-tasking cheek and lip blush. This is one of my favorite clean beauty brands!
I use the SOS skin mist, which I enjoy, especially since my skin can be sensitive, especially after picking at it. I think the price tag is a bit much, as it is just water, sodium chloride, and hypochlorous acid. $28 for 4 oz is hard to justify.
Feedback
I’m unsure of the chemical makeup with additions, but adding niacinamide and zinc or something might make the price a bit more justified.
4y ago
As someone with sensitive skin I’m always excited to see products that are formulated with that in mind. I can’t say I’ve seen dramatic changes in my skin since using their spray, but I definitely have not had any issues. Their customer service was also very helpful when I got a shade too dark for the bronzer.