Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray performance
  • Non‑sticky hydrating lip gloss
  • Gentle eczema‑friendly formulas
  • Blendable, natural‑finish complexion
  • Chlorine‑like sos spray scent
  • Glittery heavy balm bronzer
  • Inconsistent mascara longevity
  • Cream blush limited longevity

Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.

AI summary based on Thingtesting reviews

434 reviews and posts

  • Tower 28 makeup slaps and is definitely reasonably priced. I'm a big fan of the lip glosses and have heard great things about the tinted moisturizer, but it pulls a little yellow on my very fair skin. I'm knocking a star because of the SOS spray price. Respect to Tower 28 for bringing hypochlorous acid to the masses, but it's massively overpriced (probably because of branding / selling at Sephora).

  • I have extremely puffy eyes and dark circles and this concealer works like a dream. I probably own two dozen concealers at least and this is is by far that best I have used. It’s super creamy and blends really easily. I actually blend it with my fingers to get the best coverage.

  • BESTTT MAKEUP!! love the tower 28 spray.

    Influencer for Tower 28 Beauty
  • Love the lip gloss. Non-sticky, great pigment/shine, and super cute packaging. Also a great price point!

  • I’m really enjoying their tinted sunscreen! My skin tone is a very cool pale color & it’s hard to find face products that match. My only complaint is that if I put on too much it can look a bit chalky.

  • I’m not a big makeup person so I don’t typically have much brand loyalty in the space, but Tower28 is one exception. It’s surprisingly hard to find a totally fragrance free makeup line (which I need due to allergies) and their products just work great on my skin. I wear the tinted lip balm constantly.

  • I really like Tower 28 products. My favorite product from them is the cream blush. I do think their hypochlorous acid spray is way too overpriced for what it is.

  • The facial spray is incredible. Love the simplicity of just spraying it on. Helps to keep face toned and even.

  • One of my favorite makeup brands! I am obsessed with the glosses, mascara, and cream blushes that this brand has.

  • i LOVE their facial mist it calms my skin down instantly and helps my acne so much

  • i’ve tried three products from T28 now, and have been wowed by each and every one. their cream blushes are a mainstay in my routine (have been for over a year), their liner is quickly ascending to HG status, and their SOS spray is a godsend for irritated and damaged skin. on top of quality, they have packaging that pleases the eye, a pricepoint that pleases the wallet, and an ethos that pleases the heart and soul.

    Purchaser
  • I only have one of their blush but I'm really into it! I like the small packaging, the vibe of the brand and the colours of their blushes. The price was quite OK as well for a brand sell in Sephora. I heard a lot about their concealer, I may give it a try someday (which would be shocking for anyone that read my review on Glossier!).

    Feedback

    Even if it like by blush, it is still a cream product so doesn't last. It's the nature of the product so I guess it's not really a complain, but I could imagine that the longevity of their products could be a general issue or consideration since their are mostly all cream based.

  • Really enjoy the lip glosses. They come in really nice shades and feel comfortable on the lips. Blushed seem to go bad quickly, though.

  • LOVE their products. Their SOS spray really heals my skin whenever I have a flare up of acne or rosacea.

    Feedback

    I've seen their blushes do have pore clogging ingredients so do be conscious of that if you have acne prone skin.

  • I love their skin tint with SPF! I've tried a bunch of similar ones but theirs is the best - it blends really well with my other products and doesn't cause my skin to flare up. The SPF is an added bonus!

  • I love that Tower 28 has taken off! Their SOS skin rescue spray is the best and I use it all the time.

  • Finally tried the make waves Mascara! It is worth the hype. The mascara wand does take some getting used to but I really love the look on my lashes! Also the packaging is so fun! I love that this team supports their employees and their brand ethos! Mazel to the entire tower 28 team

    Feedback

    The price point I think is a little high.

  • OBSESSED WITH THIS BRAND! I especially love the SunnyDays Tinted Sunscreen, which I’ve been using a lot more of recently. It’s somehow a perfect match and the light coverage (with build-up, if needed) has made it super versatile. I can use it during the summer when I’m a little more bronze and on vacation, as well as during the winter months when my skin is lighter.

    Feedback

    I love, love, love their products and the branding is killer. Definitely need to try out more of their products, but Tower 28 is absolutely perfect for simple everyday (“clean girl”) makeup.