Prose reviews and discussion

4.3

74% of reviewers would recommend to a friend

5

Reviews on Prose’s website have a higher average rating compared to reviews on Thingtesting.

Reviews mention

  • Luxurious personalized packaging
  • Customizable elegant fragrances
  • Detailed tailoring questionnaire
  • Noticeably softer, shinier hair
  • Inconsistent curl definition
  • Occasional drying formulas
  • Lightweight, underpowered conditioner
  • Potential scalp irritation/shedding

Prose earns strong reviews for customized hair and skincare that often deliver softer, cleaner-feeling hair, reduced frizz, easier detangling, defined curls, and healthier-feeling scalps; however, results vary, with some users reporting dryness, greasiness, or even increased shedding. Reviewers praise the detailed quiz, personalized scents, and luxe, name-printed packaging, while noting inconsistent curl performance, lightweight conditioners that can feel insufficient, and formulas that don’t always outperform standard products.

AI summary based on Thingtesting reviews

1,458 reviews and posts

  • Great shampoo and conditioner. I love how they match it to your specific needs and the quality of the products and they have great scents

  • Shampoo and conditioner smelled great and worked well. I did not notice a big difference compared to generic shampoo and conditioner so I likely won't purchase again.

  • Can not wash my hair without Prose. Had been trying different shampoos and conditioners that only made my hair greasy after two hours of being washed and heavy. Once my Prose arrived I noticed a different instantly. My hair can go two to three days without being washed and not feel heavy or greasy.

  • I love the fact that this brand is tackling sustainability. The packaging speaks to their efforts. However the product itself left my hair dry and undernourished. I really wanted to like this, but it did not do well for my hair. I felt it weighed it down. I have thin fine hair, and it is maybe better suited for thick, robust hair. I gave it to my sister with thick curly hair. Perhaps she had a better experience with it.

  • I appreciated the individuality of this product. I used the shampoo and conditioner and felt it worked as well as other brands I have tried. I do think it’s a bit pricey for a shampoo and conditioner.

  • Prose is a good product . I have noticed that it doesn’t always leave my hair feeling clean. I use it as an alternative to some of my other shampoo products! I would recommend trying the Prose products because perhaps they will work differently on other people.

  • I really wanted to love this because the idea of customized hair care is brilliant. I ordered a custom shampoo and conditioner and it came with a hair mask as well. I just didn’t feel like my hair loved it. It didn’t give me the silky smoothness, I was hoping for and didn’t seem to moisturize my hair either. Sad to give it only 3 stars.

  • I used prose for a few years and used to be a die-hard fan, but tbh now I don't understand why I liked it so much. the scents don't smell amazing and I didn't feel like there was THAT much personalization. I felt like the formula they sent me was basically the same regardless of what I set my hair goals to be, and I eventually stopped using it because it was SO expensive 😭

  • I've been using Prose for about 3 years and recently decided to cancel. In the beginning I really liked their products, but over time it feels like the quality has decreased. The products don't work as well with my hair anymore. They also switched their subscription to sending automatically. They used to send an email before your next order was sent giving you the opportunity to pause it or change it, and then about a year in they just started charging and sending automatically, which as a subscription is super annoying and poor customer service in my opinion.

  • Loved the idea of a custom haircare formula but I didn’t get great results. My hair wasn’t any softer even with the hair mask, and though it smelled great, felt like it worked similar to other mainstream shampoo brands.

  • I've been a loyal user of Prose shampoo, conditioner, and dry shampoo for well over 4 years. I love that I can customize it exactly to my needs and since I started choosing the silicone free option about a year ago, my hair dresser has noticed a crazy difference in my new hair growth. also the Botanica scent is AMAZING. I also like that they offer lavender shampoo to gently keep my hair toned how I like it. I also like for environmental reasons how the dry shampoo is non-aerosol and that I can re-use my pumps. The downside of Prose is their TERRIBLE website capabilities, which have never improved as long as I've been a user. Not only do you have to get a link emailed to you in order to login every time you got to the site, but I have had to contact customer service countless times (which they have always accommodated me) to fix my subscription cadence. The limitations of the website do not allow you to easily choose which products you need on which dates. If you ever need to change a date, who KNOWS when you'll be getting the products following that change. It's extremely frustrating that you can't choose or see the exact dates you want to receive products. I'm honestly getting angry writing this.... but I'm sure I am not alone in the way I use up products at different rates, so I don't need all of them shipped together in the same orders, and you should be able to get specific about that.

  • I'm a sucker for a good quiz, but was very impressed with the outcome! It's on par with other good haircare products I've used, but I appreciate that the shampoo lasts longer than I expected and the fragrances are fantastic. Dry shampoo was meh for me.

  • I love the concept of this brand. Unfortunately, this made my thin hair feel heavy. The formula didn't work for me. Packaging was great, and branding is lovely and simple.

  • Saw zero changes after regular use for over a year. Ended up canceling the subscription because it starting feeling like a chore to receive and unpack them, knowing I wasn't enjoying the experience or seeing any benefit.

  • Unfortunately this didn't work for me. My hair looked and felt awful using this. I really wanted to love it. The concept sounds really great.

  • I purchased Prose as a gift for my mom. She reported that the shampoo and conditioner were "just okay." Fine, but not worth it to continue with the brand, although she really enjoyed the concept and said the products smelled good.

  • I decided to give Prose a try after coming of years not feeling that I was using the right hair care products. I could notice the difference on the first washes. I have been using Prose every since.

  • The website is super sleek with a quiz to gather many different data point but I tried the shampoo and conditioner for a few months and it didn't make my hair better. I started to use pantene and it worked wonders. Prose isn't worth it. It's more of a gimmick

  • I had very high hopes for Prose, but am quite disappointed. The shampoo left my scalp in not great condition - worse than before - and had my hair getting greasy the next day, which I haven't had for years. The dry shampoo didn't really work well to fix this. The shampoo had a delightful scent, but it wasn't very strong, and the shampoo itself didn't lather up well, so I would end up using too much because of this. Overall, I love the idea of a personalized product, but this one just doesn't deliver.

  • Mixed! I've tried the shampoos and conditioners several times and never been impressed. The curl cream and gel were definitely pretty good though!