Prose reviews and discussion

4.3

74% of reviewers would recommend to a friend

5

Reviews on Prose’s website have a higher average rating compared to reviews on Thingtesting.

Reviews mention

  • Personalized, targeted formulations
  • Lightweight, effective shampoo
  • Softening, detangling conditioner
  • Transformative curl cream performance
  • Inconsistent formula performance
  • Occasional scalp irritation reports
  • Scent intensity divisive
  • Potentially drying or heavy feel

Prose earns strong reviews for its personalized hair and skincare that often deliver softer, shinier, more manageable hair and calmer, hydrated skin, with many noting reduced frizz, cleaner-feeling scalps, and bouncier curls—especially with the Pre‑Shampoo Scalp Mask, Custom Shampoo/Conditioner, and Curl Cream. However, reviews also report misses: formulas that feel heavy or drying, minimal results versus drugstore options, scent sensitivity, and recurring complaints about subscription management; some users even cite increased shedding or irritation.

AI summary based on Thingtesting reviews

1,459 reviews and posts

  • it’s a great concept but even though the products are customized to my needs, i feel like the formula didn’t do it’s job. my hair felt oily and not conditioned the way it feels after i use other high quality stylist recommended products.

    Feedback

    improve the formulas to live up to the UX and packaging.

  • Quick shipping and fun unboxing experience and packaging. A brand I wanted to support and love, but the formula fell short. It didn't feel as premium as it looked, particularly when it came to the conditioner and scent. The conditioner was runny and didn't leave my hair coated and moisturized post wash- off. The scent was mehh, it needed a stronger profile IMO. After all hair care is a a sensorial experience. On the plus side, returning and getting my money back was smooth and straightforward.

    Feedback

    Work on the conditioner formula and scent profiles!

  • For a brand that promises your perfect hair through customization, my hair was alright. There are brands where I don't have access to customize at all (like the brand just sold shampoo and conditioner--no variation for dry scalp or anything) and they provide me with better hair for a cheaper price.

    Feedback

    Honestly, I think the biggest turn off it just how long it takes for it to get to you. For example, you could wait a month for you to get your products only to realize that you don't like it. And then when you ask to re-customize it, you wait another month. Brands like Function--which do a similar thing like Prose--can now be sold at Target, I don't know why it takes this brand so long to make their formula. Hence, I think some more transparency about how the product is made would be helpful .

  • I did not like the product and I was refunded my money.

    Feedback

    The fragrance on this product was so overpowering and unpleasant that I could not use it.

  • When I first heard of the brand I was so excited, I thought it was an incredibly and inclusive concept but I was ultimately unimpressed by the products and formulations. While better than the usual drug store line-up, I didn't feel that Prose was as "personalized" as they claimed. After a few weeks of use, my normally curly hair was less frizzy but much more flat. When using Prose, I found my texture to change completely and the pre-mask left my roots slicked and oily. I will say that with my friends who have naturally straight hair, they couldn't stop raving about Prose - so it could have been a texture issue.

    Feedback

    The customer experience was wonderful, but I do think that the formulations (particularly for mixed texture or curly hair) could use some refinement.

  • Got the shampoo and conditioner. I didn't really notice any positive difference in my hair.

  • Using their shampoo and conditioner was not a nice experience. Shampoo felt like washing my hair with grease that wouldn't wash off and the conditioner was thin. The end result was limp, greasy hair. I tried it for over a week, thinking maybe my hair will adjust, but nope, just felt gross all week and threw it out.

    Feedback

    Not sure if there's tweaking to the formula supposedly customized for me that would make it work better.

  • I have been hit with so many targeted ads for Prose and finally caved and tried it. I really love what this does to my wavey hair, really bringing out the texture and reducing the frizz. Personally, I love the smell of the product and it does last longer on my hair than other hair products.

    Feedback

    The bottles are very small which makes the packaging super wasteful. With the company pushing their sustainable angle, they should offer refill bags and push their customer to reuse the plastic bottles.

  • The idea of hyper-custom shampoo is great. But the product didn't live up to the hype at all. I had to stop using the shampoo because my hair never felt clean with it. The pre-shampoo mask didn't seem to do anything. The only product I somewhat liked was the conditioner. But it was so thick and oily I could only use it sparingly on the very ends of my hair. Overall, definitely not worth the money.

  • I thought it was a really great idea! It was fun to get custom items in a space that isn't usually customized. The smells are all great and I do love that it's sustainable. Reusing the pump is a great idea.

    Feedback

    I didn't notice a significant difference from using big brand products but I wouldn't say that I would never try the subscription again.

  • I liked the customization element, it forced me to really think critically about the issues I wanted to solve with my hair.

    Feedback

    I was shocked by how small the bottle was when it arrived based on the high price point. Frankly, I didn't see any major differences in my hair after using the products consistently, and it felt gimmicky.

  • I tried the custom shampoo and conditioner and liked it a lot. I had been a long-time Function of Beauty lover prior to ordering and was curious what Prose might be like instead. I tried them for almost a year and ultimately switched back to Function of Beauty. Pros: it felt high-quality, smelled great, and left my hair feeling clean and healthy. Cons: the bottle size was smaller than I prefer (had to order more frequently as I wash my hair every day), and I felt like I needed a lot of product to get my hair clean (approximately 4 pumps per wash for medium length hair with a lather, rinse, and repeat).

  • Love everything about this brand and it’s sustainability efforts in clean ingredients making the usual every day products with harmful chemicals obsolete! Giving consumers an affordable way to help our environment!

  • Prose has completely revolutionized my hair care routine. I’ve never had a shampoo and conditioner that felt so perfectly suited to my hair's needs. After completing the personalized quiz, I received products that target my specific hair concerns, and the results have been incredible—my hair is shinier, softer, and more manageable. I love that Prose uses high-quality ingredients and their focus on customization makes all the difference. Worth every penny

  • While the premise was intriguing, the execution fell flat. The writing style was dull, and the characters lacked depth. The plot dragged on, and the ending was unsatisfying.

    No
  • I really wanted to love prose but I didn't think it was worth the money. I have 2a-2b waves and was really excited by the advertisements claiming it would tailor to your wave pattern and enhance it. It smelled amazing and my hair was soft and easy to manage but I did not notice and incredible difference. For the money I paid it didn't quite seem worth it. I started using As I Am co-wash from target and it's super cheap and makes my waves look and feel amazing.

    Customer
  • Great products, doesn’t feel like I’m putting anything bad on my hair!

  • Really has helped my hair feel smoother. Great customer service as well.

  • I love love love my custom shampoo, conditioner and hair mask from prose!

  • To be honest I didn't really sense a difference in my hair after having using this custom made for me shampoo and conditioner.