Native reviews and discussion

3.8

67% of reviewers would recommend to a friend

Reviews mention

  • Sophisticated, natural-leaning fragrances
  • Clean, cruelty-free formulations
  • Comfortable, smooth application
  • Non-stripping, lathery body washes
  • Inconsistent odor protection
  • White residue and staining
  • Gritty, sticky deodorant texture
  • Can cause underarm irritation

Native earns praise in reviews for clean ingredients, refined scents (Coconut & Vanilla, Eucalyptus & Mint, Lilac & White Tea) and comfortable, non-irritating wear for many, but effectiveness is inconsistent: several reviewers report odor breakthrough, frequent reapplication, staining, and texture issues. Reviews note body wash and haircare smell fresh and lather well, while deodorant can underperform in heat or workouts and sometimes causes rashes or gritty residue.

AI summary based on Thingtesting reviews

2,492 reviews and posts

  • My husband loves his Native deodorant. I’ve tried to get him to use aluminum and paraben free for years, but he didn’t like any of them, claiming they don’t work. He says this one controls both sweat and odor. Just wish they wouldn’t use “fragrance” and could switch to a natural alternative.

  • Their body wash is just like any other regular body wash. I'm not impressed with anything special, particularly for it being more expensive than others. Also, the smells have an odd base scent that I don't like.

  • I didn't find the deodorant sinks in very well and feels oily. No irritation from usage. Smells are nice but I personally find they get tiring over time. I would recommend to try and see if it is for you, however I've decided I won't repurchase from this brand.

  • I’ve been using Native’s deodorant and body wash for a while now, and I have to say, I’m a fan. The deodorant actually works, which is saying something for an aluminum-free product. I don’t feel sticky, it smells amazing (I’m obsessed with the Coconut & Vanilla scent), and it doesn’t irritate my skin like some natural products tend to do. The body wash is a winner too—it lathers beautifully and leaves my skin feeling clean but not stripped. If I had to nitpick, the price is a bit on the higher side compared to some mainstream brands, but I feel good knowing I’m using clean ingredients. Also, I wish they offered refill options or less packaging to make it even more eco-friendly. A big shoutout to Native’s transparency about their ingredients—it’s refreshing to know exactly what’s going on my skin. Their customer service is also great. I had an issue with a delayed shipment, and they resolved it super quickly with a kind follow-up. Would I recommend Native? Absolutely, especially if you’re looking for effective, skin-friendly products with clean ingredients. Just keep an eye out for those sales to stock up!

  • Love the body wash, the scent is great but does not stay very long on my skin. Love it in the shower though. Frankly, loved the packaging and the ingredient list, very interesting. Love the deodorant though, especially during the cooler months. Didn't like it a lot during summer. Absolutely love all scents. Would recommend the mini deo for travel, very handy and a great size!

  • Fun and lovely scents but the texture is way too dry for my liking! Thankfully I don’t have much BO so I use this sometimes just for a quick boost of freshness and scent but if you’re looking for something to really boost and improve your scent there are better products for sure.

  • Effective deodorant with strong, yummy scents. Last all day for daily wear. Only downside - when I do intense cardio, there is a white cast to my sweat that sometimes rubs off on my clothes :(

  • I love the scent and natural ingredients of the body wash. I've tried the deodorant and they seem to work well for natural deodorant. I love the scents of the body washes and they suds and clean well.

  • I use Native conditioner for my fine curly/wavy hair. It smells awesome and it works well for my hair. The price is also decent at my local CVS. However I do find my ends a little dry when I use it. That's the only reason I wouldn't give it 5 stars.

  • Native shampoo is one my favorite shampoos. I love how many different scents they have and they’re always spot on! The Coconut & Vanilla is such a classic scent, it’s definitely my go to. I love it so much!

  • This deodorant fights odor all day in the hot & humid I area I stay in. I love the nano spritz it provides & it’s easy to use. They have a numerous amounts of scents, so everyone should be able to find one that fits their personal style.

    Influencer for Native
  • I exclusively buy Native’s Lavender & Rose scent. It’s my favorite combination of scents ever. It lasts a long time and it doesn’t have dangerous ingredients. I mostly use this in the winter, as it doesn’t hold up quite as much as I need it to on a hot summer day, but I still use it when I’m just sitting in the house. My main complaint is that while Native does have sustainable packaging options, they still offer a less expensive plastic packaging too, leaving the burden and cost to the customer. I wish they would change that!

  • I really, really appreciate the mission of this brand but I think that realistically, the product is not effective for many people. It's unfortunate, because obviously I would prefer to use a product on my body that is free from unnecessary ingredients/additives, but the fact remains that natural products just are not effective for reducing odors or sweat production (in my personal experience).

  • Just ordered these!!!! Every deodorant I’ve gotten I end up hating after a couple uses. Idk I can’t stand if they have any sort of scent. I got the body wash too. My friend has this product and told me to try them out. I put on the deodorant and it was a pleasant whiff I was getting. Got the body wash for guests if they spend the night b/c it’s not so particularly girly or manly. Hope I end up loving it :)

  • Native is one of the natural brands of deodorant that does not irritate my sensitive skin- even with their traditional formula. I have been a loyal customer for three years and have tried most types of their products. The deodorants work very well, the body washes have a nice lather, the lotions are very moisturizing and the scents and scent collections are great!

  • I LOVE THIS BRAND. 10/10 will recommend to everyone!

    Feedback

    Nothing could be better this brand does an amazing job . I love everything they stand for! I have a daughter who is allergic to a lot and we have never had an issue with these products.

    Friends with Native
  • I need, and prefer, to use natural deodorants, but it difficult to find a decent brand that is reasonably priced and works. When I tried Native I was thrilled!! It worked wonders and did not agitate my skin.

    Feedback

    I do have a difficult time finding a place to buy the brand and when I do find it is difficult to find a mild scent.

  • Great scents and effective in keeping odor away.

    Feedback

    They offer their deodorant in plastic free containers, which is great, but I think that should be pushed more and their plastic containers should be made of recycled plastic if they’re not already, I think.

  • Native has become a household staple for my family. It's convenient to find their products both in-store and online. Right now, we're using the "Eucalyptus & Mint" shampoo, "Cashmere & Rain" body wash, and my partner is trying out the "Sea Salt & Cedar" deodorant. The shampoo and body wash are solid, everyday options. They're colorless, have a good lather, and do a decent job of cleaning. While they’re not the most moisturizing or the best for deep cleansing, they get the job done. I'm sensitive to added fragrances, and appreciate that the scents are light and fade quickly after use. Cons: - While the shampoo is labled as "volumizing," I didn’t see a difference in hair volume. - The deodorant leaves white marks on clothing. Overall, reliable basics with light scents. While nothing about it stands out as exceptional, maybe being a standard everyday product is exactly what makes it a good product.

  • Hard to find a great natural deodorant, but this comes really close. Not for super stressful days, but great otherwise. Love their clean branding and range of subtle scents. I've also tried their body wash. Would recommend!