Native reviews and discussion

3.8

67% of reviewers would recommend to a friend

Reviews mention

  • Sophisticated, natural-leaning fragrances
  • Clean, cruelty-free formulations
  • Comfortable, smooth application
  • Non-stripping, lathery body washes
  • Inconsistent odor protection
  • White residue and staining
  • Gritty, sticky deodorant texture
  • Can cause underarm irritation

Native earns praise in reviews for clean ingredients, refined scents (Coconut & Vanilla, Eucalyptus & Mint, Lilac & White Tea) and comfortable, non-irritating wear for many, but effectiveness is inconsistent: several reviewers report odor breakthrough, frequent reapplication, staining, and texture issues. Reviews note body wash and haircare smell fresh and lather well, while deodorant can underperform in heat or workouts and sometimes causes rashes or gritty residue.

AI summary based on Thingtesting reviews

2,492 reviews and posts

  • I tried Native and wanted to like it! However, the texture was a little odd to me and I ended up going back to normal deodorant. Occasionally I will still wear it if I am wearing a tank top, but don’t like the feeling of the product against fabric!

  • I like to use native. And the smells are great. But I wish they would have a deodorant that could be long lasting. I don’t really like the white residue that is left on my skin. I also wish that they had more of a variety for the mini travel size deodorants. But I do like the fact that they are aluminum free.

  • I'm really sensitive to most natural deodorants and tend to break out into a rash but this one works great! I originally bought a mini to travel but I use it all the time!

  • When I made the switch to natural deodorants I was struggling (and stinky). That is, until I found Native! They have so many amazing scents that ACTUALLY keep you fresh all day. They also have a "sensitive" line which worked wonders for me. I've had bad reactions to some other brands and the "sensitive" line at Native cured my sensitive underarms and my stink.

    Feedback

    Sometimes when I apply too much and then go to the gym I'll get some little white sweat drips coming down my arm. I'll go ahead and blame that on user error as that's easy to avoid by applying a little less.

  • Great scents, the product goes on smoothly and the packaging is clean and simple.

    Feedback

    Because the deodorant is a natural derivative, it's actually stained some of my white linen clothes before.

  • I received a sample of the Aloe & Green Tea deodorant many years ago and have been using Native deodorants ever since. My favorite scent is Lavender & Rose. I've tried other natural deodorants and they don't seem to work as well as Native. I like that they've recently begun offering their deodorants in 0% plastic dispensers. They also offer a version that is formulated without baking soda for those with skin sensitivities.

  • I have been using the Lavender & Rose deodorant which has a nice scent and I like that it is Aluminum free.

    Feedback

    For some reason I get an after scent after a few hours of using even after no activity days.

  • This last week I tried the new body wash from Native's, the Coconut & Vanilla. The first thing I noticed is the big bottle, which I love because it gives me that peace of mind that it will last for long and for all family. The pump is good, works good and doesn’t create the cakey part. It makes a rich foam and the scent is the sweetest ever. Seems like I’m showering in a tropical island. The skin after feels soft, and hydrated for long time. It feels so good on my skin. Much better than the shower gels. The formula is made free from sulfates, parabens, dyes, and petrolatum. They are written on the package, and explaining their reason to be in the formula.

    Received a free product from Native
  • Omg every time I go shopping I always buy this deodorant! The smell OH GOD it’s just delicious and it doesn’t get white and you sweat and doesn’t make you smell bad at all. I always have the travel size in my purse ALWAYSSSS. PERFECT BRAND

    Friends with Native
  • Okay… I loved the clean ingredients (of course) I started using this when I was a breastfeeding mama (3 years ago) and I was hyper vigilant about caring for my body so I could care for my baby. I liked that I didn’t smell but I hated the clumps in my hair - if you shave frequently this would be a great option - I just don’t so for that 4/5!

  • I really enjoy the scent selection, line range and experience of using Native. As someone who’s newer into the brand and appreciates the multiple product options, I find it a little difficult to identify which scents are available across products vs just as deodorant.

  • I LOVE everything Native! I use the shampoo and conditioner, deodorant and body wash! I’m trying to find the different scents I can’t find at the store though I’m partial to the coconut and vanilla!

  • I always have this in my purse! I buy the travel size because I always forget to put it on when I leave my house and it saves my life every time.

  • Where do I start? I have used Native products such as toothpaste, body wash, and deodorant for a few years now. The deodorant is natural and the scent lasts all day. The body wash comes in so many scents and the brand just launched the Candy Shop line that smells so sweet!

  • I really enjoy their shampoo / conditioner / body wash. The quality is great for the price!

    Feedback

    Native was recently sold to P&G, which is now producing products with unspecified fragrances that may cause sensitivity for some people. If you're looking for a completely 'natural' or transparent ingredient list there are better alternatives out there.

  • I just purchased their face wash, deodorant, and face lotion. I love the packaging and the minimal ingredients. The smell is delicious for all products. So far, everything meets my needs, and the deodorant delivers.

  • I began using Native brand deodorants years ago (pre Target). I absolutely love it. It’s the only brand of deodorant that I have used in years. Great scents and lasting power. It doesn’t discolor my under arms.

    Feedback

    The ingredients could improve as far as healthy ingredients, less endocrine disrupters, and packaging could always be better. I tried the cardboard packaging and it fell apart.

  • I love native deodorant! I have been using it for years. It does wonders for stopping odors but it is solely a deodorant. If you’re looking for antiperspirant, this is not it. However, it’s healthier to let your body rid itself of toxins through your sweat. I find it’s best used every 12hrs. Beyond that, odor may present itself. I reapply, I have no issue. Love how natural it is, and how it’s free of aluminum, etc. comes in a variety of scents for men and women with the option of unscented as well. They offer sustainable packaging and refill options, which is always a plus. I’m very happy with the product.

    Feedback

    Length of active use. I do need to reapply, which I don’t mind doing, but it would be nice if it worked longer. No biggie though

  • Not to be TMI, but I have recently been using "natural" deodorants with AHA as the active ingredient, and it has given me the worst itchy rash under my arms. I've switched over to Native, particularly the Coconut/Vanilla and Cucumber Mint scents and they have helped calm down my issue so much. I'm so relieved to be getting back to normal. Native is the way.

  • I know they say that our body goes through a detox period when switching to a natural deodorant…. But even after 3 weeks this did nothing to stop my odor. The scent is nice at first, but unfortunately does not last long throughout the day. There are more effective natural deodorants on the market