3.1
42% of reviewers would recommend to a friend
Function of Beauty
3.1 • 365 Reviews
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3.1
42% of reviewers would recommend to a friend
Function of Beauty earns polarized reviews: while customization, scents, and sleek packaging delight many, the formulas often perform like standard shampoos and can leave hair greasy, dry, or even shedding—so the brand is inconsistent rather than reliably good. Reviews also praise detangling conditioners and defined curls for some hair types, but cite overpowering/artificial fragrances, residue and build‑up, weak moisturization for textured hair, and faulty pumps or short straws as recurring drawbacks.
AI summary based on Thingtesting reviews
I love my Function of Honey shampoo/condition. I've been using this for about 5 years now, and anytime I switch out or run out, my hair is horrible. I love that I can customize the goals, and scent...pear all the way. I had to recently stop do to personal reasons, but I miss this so much. I will be back to this VERY soon. I recommend!! I've also used, leave in conditioner, hair mask, and the face cream...all great products
Really loved the personalization. As someone that always forgets to buy shampoo and conditioner, the membership made it a lot easier. Since you make your own formula it was easy to love the smell of what they created. Didn’t see much of a change in my hair but I wasn’t really expecting to.
3y ago
I've got to spill the tea about Function Of Beauty – it's like they read my mind, but for my hair! 💆♀️✨ From the moment I took their hair quiz, I knew this was going to be a game-changer. I mean, who doesn't want hair products tailored to their every whim and fancy? 🌈 After receiving my customized shampoo and conditioner, it was love at first wash. My hair has never felt this pampered. 💁♀️💆♂️ The best part? The scent! You can pick your own fragrance, and let me tell you, it's like having a personal aromatherapist following you around all day. 🌺🌿 Function Of Beauty, you've transformed my hair from drab to fab. Thank you for giving me my hair nirvana moment! 🙌🌟
I liked that I could customize the strength of the scent and choose a color (I’m allergic to certain dyes). I like that I can choose not to get a new pump each order. The product is better than drug store, but about the same as high end professional.
I was an early adopter of this brand after some sample testing.
Feedback
I love the customization and suggestions for what I want/need. I have curly hair and it is difficult to find products that help moisturize and control frizz. I love my formula. I use the shampoo, conditioner and the leave-in conditioner. The only thing I did not like was the all-in-one which left my hair greasy.
I have used the online subscription and in-store versions of Function of Beauty. I enjoy the way it makes my hair pook amd feel! I love all of the customization options online, especially your choice of fragrance! I have also purchased the product at Target where you can pick specific add-ins foe your hair needs. I think they are just as good! You just don't have all the fragrance selections for the in-store products. It is also quite fun to add the pods of add-ins to the main product!
Feedback
I would love if the store bought function of beauty products had fragrance add in options too!
3y ago
I like the shampoo and the "add-ins" that are available. the shampoo is pretty expensive and doesn't come with a lot. it made my hair feel pretty nice and it worked pretty well.
Feedback
i think that there are much better value shampoos for the money, but if you do buy this, it's not the worst choice.
4y ago
I ordered the personalised set for shampoo, conditioner and leave-in. It was pretty (the swirly colours I chose for the visual aesthetic in the bottle) and it was fun to customise it with the stickers provided/having my name printed on the bottle - but that was it for me. In terms of the product and what the brand claims that it does (eg. hydrate hair when selecting the ‘hydration’ option for customising the product to suit you), I found absolutely no improvement in my hair quality in all three products, with continuous use over a many months period. There was no difference in the product texture compared to any other shampoo/conditioner/leave-in. Looking back I wonder if having added colours and scents to the product is even a good choice - as I’ve heard these types of artificial additives aren’t good for hair health (or skin health for that matter).
Feedback
I felt like the product was gimmicky and after experiencing no result to the claims it made, I wonder it the concentration of personalisation additives (eg. almond oil, keratin booster, etc.) should have the formula reconsidered in order to achieve results? Also the comment about colours and fragrance - not sure it helps to assist hair health.
I liked the customizability (color, scent, etc) but the product felt very generic. At the time I was transitioning from straight-perming to letting my natural hair grow, and it did literally nothing for either hair type. I've seen wavy haired girls do ads for it, and even in the sponsored clips you can tell that it did nothing to reduce frizz or promote their hair texture.
Feedback
I think there's a growing niche of gen-z/zillenials discovering/growing out/caring for their wavy hair and curl pattern. I think if they made a customization line exclusively for wave definition that actually worked, they'd be onto something. Like, what's the point of labelling, stickers, colors, and scents if the actual product is mid.
These products were just okay for me. They smelled really nice and I like the packaging but I didn't notice a significant change in my hair.
Was hoping to make this a staple product in my life, but my curly thin hair did not like it. It mostly just left it feeling greasy the next day and there was a bit more fallout then usual. Tried to re-customize it but had the same results.
Feedback
Formula
4y ago
Tried this product and felt it was very expensive for subpar results, liked the results less than the generic products I was using before. Cool idea though.
a good solution in a pinch but I have since found hair care products that I like more- I do not love the wavy hair mousse for my wavy hair but the shampoo and conditioner were fine, have not bought since the rebrand/packaging change though
I signed up for a $5 trial. While I have sensitive skin and a sensitive scalp, this is the first time a shampoo/conditioner has ever actually made my scalp 'burn' - I reached out to customer service, and they got back to me very quickly with an apology, full refund, advice to immediately cease use, and a complete and total breakdown of my formula to go over with my dermatologist so as to track down my exact allergy. Given the experience, I can't really recommend them, but it's also not as though it could have been predicted, and the customer service in response was as excellent as I could have expected.
This shampoo is not great and your money is better spent elsewhere. The customization is a nice feature but the shampoo and conditioner are ineffective. The products don’t really do what they say despite the customization and there’s no significant improvement to hair.
Tried the moisture shot hydrating and was not impressed at all. This product is overrated. Unfortunately this product did not noticeably improve my hair and the high price didn't seem justified.
Function of beauty really listens to your hair needs! You can customize what you want in your personalized shampoo bottle, making it fun but also getting the right custom shampoo thats right for your hair!
3y ago
I used it before and was not a big fun of the product. I really want to love the products but didn’t work for me
This is pretty decent. I might have given an inaccurate description of my hair type so maybe that's why it just felt like an average shampoo/conditioner.
This is one of my favorite brands! High quality, luxury, and in the most beautiful packaging! The quality is unmatched for your hair