3.05
41% of reviewers would recommend to a friend
3.1 • 350 Reviews
Function of Beauty makes customizable hair, skin, and body products that are formulated according to personal beauty goals.
3.05
41% of reviewers would recommend to a friend
Reviews mention
Function of Beauty offers customized haircare products which some users appreciate due to the personalized feel and selection of scents and colors. The products reportedly improve hair texture for some users. However, several customers experienced hair loss, allergic reactions, and didn't notice any significant improvement in hair quality. The brand is also criticized for its poor customer service, issues with subscription management, and high price points.
AI summary based on Thingtesting reviews
350 reviews and posts
2mo ago
Unfortunately, their hair care did nothing for me. It left my hair feeling really oily and gross. :(
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Heather B
Hi Emily, We are very sorry to hear this and are eager to help! Please send us a message at [email protected] and one of our team members would be happy to assist. Thank you, Function of Beauty
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3mo ago
After Kheils discontinued my favorite shampoo I've been on the hunt for a mid-priced haircare line that specializes in dry hair and I while I love the concept of this product, after 2 months of use I just didn't feel like I got the benefits it touts. I even used the pro line as opposed to the line they carry at Target.
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Heather B
Hi Tate, We value our customers feedback and are so sorry we fell short of your expectations. If you are interested in speaking to one of our team members regarding your experience, you can always reach us at [email protected]. Thank you, Function of Beauty
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6mo ago
I use the Target version of function of beauty, and I think that it is a perfectly good shampoo and conditioner. I like that you can customize it to your own hair goals. It is a reasonable price point too. However, I wish that they would sell bigger 'boosters' for the larger bottles of shampoo...
2mo ago
Well I used it long ago and this shampoo cause my hair to shed. Even year after stopping my hair still sheds. I should have known since it had the same scent as the shampoo from different brand that also caused my hair to shed. And back to company , I read a lot of reviews that had the same issues.
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Heather B
Hi Iryna, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please send us an email at [email protected] so we can discuss further. Thank you, Function of Beauty
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6mo ago
I used their customized shampoo and conditioner for about a year. They were good quality but in my opinion aren’t any better than normal shampoos and conditioners
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Heather B
Hi Hayden, We would love to hear of your experience and get more details, so we can help find your perfect formula. Please feel free to reach out to us at [email protected]. Thank you, Function of Beauty
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3mo ago
I was allergic to the product and it didn't really do anything for my hair
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Heather B
Hi Heidi, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please send us an email at [email protected] so we can discuss. Thank you, Function of Beauty
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I did this customization and there was nothing special about it. I didn’t love it and it wasn’t doing the best for my hair so I just didn’t finnish the bottles and I gave them to my mom to use the rest because she uses anything.
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Heather B
Hi Mackenzie, We would love to hear of your experience and get more details, to see how we can best help you. Please feel free to reach out to us at [email protected]. Thank you, Function of Beauty
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4mo ago
These hair products fine, but they aren't particularly special even tho they are tailored to your hair needs and are a bit overpriced for what they offer.
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Heather B
Hi Ildiko, We would love to hear of your experience and get more details, to see how we can best help you. Please feel free to reach out to us at [email protected]. Thank you, Function of Beauty
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4mo ago
I have used it multiple times this time being the worst I had canceled my subscription prior to this month so I would not receive new shampoo or conditioner yet I still did 60 dollars worth of product I don’t want and won’t use it did nothing for my hair made it feel like straw if anything and it said you could get the purple one for blonde hair yea no I think I’ll stick to my 8 bottle of purple shampoo from Walmart personal opinion not worth the money !!!
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Heather B
Hi Anna, This is certainly not the experience we wish for our customers. Please feel free to reach out to us at [email protected] so someone from our team can assist with this. Thank you, Function of Beauty
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5mo ago
My hair is way better since I’ve started to use their products! The only downside is the price but for the results it’s worth it. And what’s more, their customer service is really great! Love this brand
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Heather B
Hi Yasmine, Yay! Thank you for sharing the great news with us. We are thrilled you're enjoying your customized formula! Function of Beauty
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5mo ago
Absolute scam. I've reached out a couple of times, but customer service can't be bothered to reply... Had my latest shipment (from January) arrive leaking and basically a good 1/5 to 1/4 of product inside the box and not the bottle, because the seal had been broken or something. Regardless, customer service didn't even bat an eye to this. Thanks for nothing.
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Heather B
Hi Kate, Oh no! We are so sorry to hear this and would like to make this right. Could you please try sending us another email at [email protected] so our team can assist you with this. Thank you, Function of Beauty
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While i love the product and think it can do wonderful things for your hair I do find it inconvenient that you cannot just walk to the store and pick some up.
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Heather B
Hi Madeline, We do offer options in select Target and Sephora location depending on your location! If you have any questions, we would be happy to help. Please feel free to reach out to us at [email protected]. Thank you! Function of Beauty
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I have used their wavy hair shampoo and conditioner for the last 4 years. I love the way it helps my hair become wavy and soft. I love the fact that I can customize each bottle to best suit my hair goals.
After hearing a lot of great things about their customized hair products, I was excited to try them out for myself. Even though I customized my products to be moisturizing, the shampoo and conditioner I received left my hair feeling dry and stringy. I did love the fact that you could customize the scent of your product and hope that more companies may offer this in the future, but the products themselves were sub-par, at best.
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Heather B
Hi Emily, We're sorry to that hear that you aren’t enjoying your customized order and would like to look into your concerns right away! Please send us an email at [email protected] and we are happy to help. Function of Beauty
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I love this product. My hair is naturally very curly and never in my life have my curls looks so defined. The online quiz is super easy and I always receive my product quickly. The only drawback of this product is the scent/color range. I wish the brand offered more natural scents/colors, but c'est la vie!
2y ago
This system has done such wonders for my hair! I started with damaged hair and my hair is slowly becoming more and more healthy each wash
Feedback
My hair has never been more, smooth, soft, and damage free than when using these products
2y ago
Love these products ! I have very oily hair and always struggled to find the right shampoo. With this one, on the other hand, the texture and smell is wonderful. No more oily scalp for the win.
Feedback
To be able to order one shampoo without the conditioner and vice versa.
2y ago
I loved Function of Beauty! I tried got to choose all the attributes of my shampoo-- I wanted volume with shine and split-end repair. I also got to choose the scent and the potency of the fragrance, which was amazing because i loved heavily scented products! The shampoo and hair mask worked beautifully! My hair was voluminous and shiny and the simplest packaging looked lovely in my bathroom.
2y ago
I enjoyed the products I received. I love the ability to customize the product to your liking based on your hair type and/or concern. It definitely worked wonders on my color treated hair.
2y ago
Pro: -Customization: Cool scents, choose your own scent level, Cool color options and packaging -Convenience: less time searching for specialized products for my hair type Cons: -Expense: Three 16oz products (Shampoo, conditioner, and go wash) cost $79.98 pre tax - Slow shipping: I ordered March 26th, it shipped March 9th The quiz is fun and I appreciated that they do the hard work of selecting proper products for your hair type. I’ve used the product once and it left my hair hydrated and smelled great. I’ve used cheaper products and gotten similar results. I’ll see if I see any additional benefit with longer term use. I’m not sure if I’ll order again, especially with the recent price increase. Unrelated, they shipped me 3 pumps, but only one straw attachment. :(
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Heather B
Hi Hallie, Thank you so much for taking the time to share your feedback with us! We truly appreciate it, as we want to create the best experience possible for our customers. If there is anything our team can help with, please reach out to us at [email protected]. Thank you! Function of Beauty
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